Greg Knipp joined Dieste in December 2010 bringing the agency more than 20 years of marketing experience in the U.S. and Latin America. Prior to Dieste, Greg served as Managing Director at sister agency Latinworks. Before Latinworks, he was President of Cultura, a Hispanic hot-shop until merging with Latinworks in 2008. Greg has had an accomplished international career in advertising, working with multinational agency Leo Burnett – both in the USA and Latin America – on global brands such as P&G and Kellogg’s. Between stints at Leo Burnett, he received his MBA with a concentration in marketing from the Kellogg School of Management. Greg has also worked in brand management in various roles at Frito-Lay. Interestingly, the relationship between Greg and Dieste started when he was a client of the agency, leading Hispanic marketing for Frito-Lay. Greg brings a unique breadth and depth of experience to Dieste. He has been a client, a media director, an account director, a director of planning, an agency managing director, president and CEO. His rich and multidisciplinary background strengthens dieste’s ability to offer media-agnostic marketing solutions to clients.