![](https://dieste.com/wp-content/uploads/2023/03/The-Work-Header-Sofia.jpg)
GIGillionaire is paying dividends
AT&T
If money doesn’t buy happiness, what will? A lifetime of rich and meaningful experiences that’s what! No one knows this better than Hispanics, who understand that wealth isn’t necessarily defined by numbers in a bank account.
We showed Hispanics what it really means to Live Like a GIGillionaire by proving that AT&T’s hyper-GIG internet speeds result in a richer, more abundant life.
![](https://dieste.com/wp-content/uploads/2023/03/Box-2X1-Desktop-Sofia.jpg)
![](https://dieste.com/wp-content/uploads/2023/03/Box-2X1-Desktop-Sofia-2.jpg)
Not only did AT&T achieve leadership in the Hispanic category, but they also reversed unaided brand awareness and loyalty declines. We overhauled consumers’ perception of AT&T internet speeds and increased gross subscribers overall.
Please request a password to watch this video here