GIGillionaire is paying dividends
If money doesn’t buy happiness, what will? A lifetime of rich and meaningful experiences that’s what! No one knows this better than Hispanics, who understand that wealth isn’t necessarily defined by numbers in a bank account.
We showed Hispanics what it really means to Live Like a GIGillionaire by proving that AT&T’s hyper-GIG internet speeds result in a richer, more abundant life.
Not only did AT&T achieve leadership in the Hispanic category, but they also reversed unaided brand awareness and loyalty declines. We overhauled consumers’ perception of AT&T internet speeds and increased gross subscribers overall.