Making Lily our Favorite Latina


It’s no secret that Hispanics are often overlooked in the convoluted world of overhyped wireless deals. Many Hispanic wireless customers believe that the best deals are only available to those in the know -- through good luck or pure happenstance.

We proved one important and undisputable fact: AT&T is serious about providing the best wireless deals to everyone, no luck required. Taking full advantage of Lily’s sunny disposition, wireless anxieties were quelled, and disbeliefs were squashed in the Hispanic community.

Records were broken. AT&T saw the fastest Hispanic share growth in this category over a 12-month period, while retaining its customer base, and keeping turnover lower than ever.

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