DALLAS FULL TIME

Account Director

Dieste is seeking a collaborative, enthusiastic, strategic-minded champion of great work and flawless delivery to join the Dallas Brand Leadership team in an Account Director role. The Account Director is a key team lead, the bridge between client and agency, and oversees multiple work-streams on assigned account.

KEY RESPONSIBILITIES

Oversee day-to-day agency performance and agency/client relationship.Ensure clients continually receive superior service, thinking and quality work from the agency and that strategy, planning, programs, tactics, budgets, schedules, creatives, documentation, and account profitability stays on track

  • Establish & maintain trusted client relationships; Provide thought leadership & proactive solutions for day-to-day business challenges
  • Understand and execute revenue forecasting, agency direct costs and staffing needs relative to each assigned client
  • Act as a day-to-day client contact and lead client projects with little oversight while overseeing and managing a cross-functional internal team

Serve as team leader on major initiatives/ projects across all project stakeholders (Client, internal teams, partner agencies)

  • Oversee and manage a variety of clients and client project deliverables simultaneously
  • Work closely with planning & creatives to ensure communication align with brand objectives & client expectations
  • Provide guidance & support to ensure alignment throughout project lifetime
  • Understand the “why” behind client feedback and apply understanding to project challenges
  • Evaluate all work against direction/ feedback to ensure client expectations are met
  • Respond resourcefully & constructively to new demands, priorities, challenges or obstacles

Foster a positive, cohesive working environment; Provide constant feedback and coaching to direct reports

  • Create a learning environment & inspire others to stretch beyond their own expectations
  • Help team understand big picture, think critically, see creatively, problem solve, manage relationships
  • Coach and inspire the development of junior staff by providing actionable and productive feedback, training and growth opportunities
  • Assist with annual performance evaluations & establish stretch goals; Maintain regular performance checkpoints

Assists Group Account Director with operations and team management; Maintains goals and standards set by agency

  • Provide input on team vision; Makes staffing recos (hiring, promotions, etc); based on needs of entire team
  • Understand fiscal responsibilities & contractual obligations; supports GAD to maintain compliance
  • Set expectations/processes for daily operations and effectively holds team members accountable for following
  • Ensure all Statements Of Work are drafted, documented, accurate, and implemented

QUALIFICATIONS

  • 8-10 years account experience in a creative advertising agency preferred 
  • Experience overseeing the development and launch of advertising campaigns within an agency environment required
  • Proven experience leading fast-paced accounts, working with partner agencies, internal teams and clients 
  • Strong background in all aspects of project development/production including digital, social, TV, radio & print
  • Business-minded and detail-oriented, with clear and proven organizational skills
  • Strategic thinking balanced with ability to make decisions and recommend actionable strategy
  • Ability to be nimble, problem solve, innovate, and respond quickly to client needs
  • Proven presentation development skills; Ability to present ideas, concepts & strategic direction clearly and effectively
  • Demonstrated leadership and management experience
  • Organized, detail-oriented, analytical, persuasive, inspirational, well-developed interpersonal skills
  • Extraordinary written and verbal communication skills; Clear, concise business writer

#LI-Hybrid #LI-MC1

NEW YORK FULL TIME

Senior Account Executive – Dieste Health

ABOUT DIESTE HEALTH

Our mission is Health Equity.

While an advertising agency cannot achieve this mission on its own, we can do our part.

Like our parent agency, Dieste, we Connect Brands & Cultures by following our North Star: fusing data, insights, creative, and technology to propel our Clients’ brands and businesses forward.

What sets us apart is our Cultural Intelligence platform – a proprietary set of processes and tools that enable us to deliver work deeply informed by data, culture, and consumer behavior.

In health care specifically, this means understanding the barriers that create health disparities within communities of color, working to close knowledge gaps that improve health literacy and assisting our clients by creating culturally relevant messaging that overcomes these barriers and gaps. And, importantly, we are experts in getting this messaging to market in a heavily regulated industry.

DESCRIPTION

The Senior Account Executive will act as an internal day-to-day contact for all account services activity. The SAE will support senior account team members in executing creative work, building effective client relationships and managing the critical components of successful project management.

ESSENTIAL FUNCTIONS

  • Executes overall brand objectives and strategies for brands as assigned under the guidance of senior account team members
  • Participates in face-to-face/virtual client meetings, engages with clients independently on small tactical initiatives under the guidance of senior account team members
  • Kickstarts timeline development by providing a due date and client mandatories to project management, and ensures that timeline meets both team and client needs
  • Applies experience and understanding of agency processes to encourage constructive and proactive planning
  • Informs and reviews project estimates to ensure they’re realistic, comprehensive, and fit within the overall SOW
  • Works closely with PM and Account Lead to evaluate and approve finance tracker, invoices, and reconciliation documents
  • Works closely with Veeva Specialist in reviewing routing project(s) against client comments and creative brief, and act as the PRC expert—ensuring all PRC comments are clarified and addressed
  • Manages project modifications and deliverables with internal team members
  • Partners closely with PM to ensure team and client needs are met on financial planning and tracking documents
  • Establishes client relationship with one key client contact, such as the PRC or Promo lead
  • Recaps meetings with defined discussion points and actionable next steps that show we are driving process and POV
  • Maintains clear and consistent communication with clients, agency partners, and internal team
  • Immerses in brand and market knowledge by searching online, reviewing trade journals, attending market research, attending a convention, and participating in a rep ride-along if possible—ultimately demonstrating that knowledge with presentations to internal team and clients
  • Shares knowledge about client, brand, and market learnings with team, and in particular PM, during planning and review meetings and on routing projects

This job description is not intended, and should not be construed, to be an all-inclusive list of all responsibilities, skills, efforts, or working conditions as associated with a job. While this job description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties from particular jobs and to assign other duties as necessary.

CHARACTERISTICS AND REQUIREMENTS

  • Requires a Bachelor’s degree and 3+ years agency/healthcare/pharma experience
  • Proficient in computer proficiency with Microsoft Office Suite and Adobe
  • Proficient knowledge with pharmaceutical submissions with Veeva Vault PromoMats, the leading platform for compliant promotional materials and digital asset management in the healthcare industry.
  • Able to multi-task in a faced paced environment while functioning as a member of a highly collaborative team.
  • Basic understanding of digital communications and media channels preferred.
  • Superior written and verbal communication skills.
  • Is attentive and shows interest in the subject and expresses ideas clearly and accurately
  • Creates clear goals, identifies and finds the resources (e.g., time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time
  • Carefully plans ahead to ensure tasks are undertaken and time is used efficiently
  • Able to create basic formulas and formatting within Excel and knowledge of Keynote preferred, not required.
  • Adaptable and flexible
  • Role Location: New York
  • Bilingual: Spanish Fluent Preferred

Dieste Health/Dieste Inc. is committed to diversity in its workforce and is proud to be an equal opportunity employer and to review all of our job postings to minimize biased language.

Dieste Health/Dieste Inc. does not make hiring or employment decisions on the basis of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Dieste Health/Dieste Inc. will also consider for employment qualified applicants with arrest and conviction records in a manner similar with local laws.

LEVEL

  • Associate

INDUSTRY

  • Multicultural Marketing and Pharmaceutical/Healthcare Advertising

EMPLOYMENT TYPE

  • Full-time

SALARY RANGE

  • 85k-105k

#LI-Hybrid

NEW YORK FULL TIME

Technical Copywriter – Dieste Health

ABOUT DIESTE HEALTH

Our mission is Health Equity.

While an advertising agency cannot achieve this mission on its own, we can do our part. Like our parent agency, Dieste, we Connect Brands & Cultures by following our North Star: fusing data, insights, creative, and technology to propel our Clients’ brands and businesses forward. What sets us apart is our Cultural Intelligence platform – a proprietary set of processes and tools that enable us to deliver work deeply informed by data, culture, and consumer behavior.

In health care specifically, this means understanding the barriers that create health disparities within communities of color, working to close knowledge gaps that improve health literacy and assisting our clients by creating culturally relevant messaging that overcomes these barriers and gaps.  And, importantly, we are experts in getting this messaging to market in a heavily regulated industry.

JOB SPECS

Education: Undergraduate degree preferred

Experience: 3-5 years experience; bilingual with comprehensive understanding of multicultural (Hispanic/Black/AA) marketing

STRATEGY / IDEA GENERATION / COMMUNICATION DEVELOPMENT

  • Passionate about bringing creative solutions forward, but always respecting and understanding the strict/highly regulated language guidance of the health, wellness and pharma sector
  • Think conceptually, and executionally to find the best creative solutions per project
  • Participate in concept development sessions
  • Write distinctive copy as required, with close attention to strategic accuracy 
  • Maintain a working relationship with art director to ensure mutual integrity of the idea
  • Share copy and layout in clean form with creative supervisor to gain input on strategy adherence, articulation of key message & connection with the target
  • Ensure enough time is planned for English translation(s) of Spanish copy/concept; as the translation must be able to capture the essence of the original copy, script, etc. 
  • Present concept ideas, story lines, radio scripts, etc. internally to extended teams; discuss options and obtain feedback
  • Ensure the manuscripts meet all the requirements to be successfully submitted through the clients and PRT
  • Ensure all copy is timed and measured to fit within the specified medium
  • Constantly work to improve the quality of conception development and copy

CREATIVE MANAGEMENT

  • Attends internal briefing sessions. Retrieves work orders from creative supervisor for assigned projects
  • Along with AD partner, obtains necessary background information required to accomplish assigned projects
  • Attends product orientations, brands reviews on assigned accounts to stay abreast of brand equity, competitive claims, category conventions, etc.
  • Deliver layouts to the creative supervisor
  • Assist creative supervisor in presenting concepts, copy and visuals to clients when necessary
  • Advise creative supervisor, well in advance, of any planned deviation from job order input and time schedules
  • Maintain and update files on server
  • Ensures agency procedures are followed  
  • Firmly uphold and upgrade the agency’s creative standards in a spirit of cooperation with agency associates

PRODUCTION

  • Assist art director and production personnel in the production of printed materials. This includes rewriting or re-paragraphing copy for photographic sessions to ensure creative excellence and accuracy
  • Proofread the type, mechanicals, and proofs
  • Participate with the art director and the broadcast producer in the production of broadcast materials. This includes participation in pre-production meetings; rewriting copy for ease of delivery or time restrictions; also, when circumstances require or economics permit – attending editing sessions, recording sessions, music recordings and mixing sessions.  Attend final screenings to ensure quality and accuracy of finished product
  • Adheres to timeline/production schedule on assigned account

SKILL / KNOWLEDGE REQUIREMENTS

  • Ability to communicate well in English and Spanish, express ideas, perspective
  • Ability to present in Spanish & English
  • Some healthcare/pharma experience preferred
  • Ability to understand that health, wellness, and pharma writing must meet the sector regulations while meeting creative needs and ideals
  • Understands the advertising industry
  • Familiar with production requirements including time factors associated with print & broadcast and cost implications 
  • Good listener
  • Observant in multicultural marketplace; understand how to make connections with targeted consumers/patients
  • Resourceful; able to problem solve effectively
  • Familiar with Hispanic targeted media, understanding strengths/weaknesses of each medium
  • Team player: able to resolve in a calm & controlled manner conflicts/differences that arise
  • Good organizational skills; attention to detail
  • Understands basic production processes associated with print & broadcast
  • Good communicator with error-free written skills
  • Ability to prioritize tasks and manage time
  • Basic copywriting skills
  • Collaborates well with art directors & creative supervisors
  • Computer programs (Microsoft Word, Keynote, Power Point)

This is a full-time position located in New York. This is a hybrid (3 days in office) position.

SALARY RANGE

  • 85k-115k

#LI-AG1 #LI-Hybrid

NEW YORK FULL TIME

Bilingual Creative Director – Dieste Health

ABOUT DIESTE HEALTH

Our mission is Health Equity.

While an advertising agency cannot achieve this mission on its own, we can do our part.

Like our parent agency, Dieste, we Connect Brands & Cultures by following our North Star: fusing data, insights, creative, and technology to propel our Clients’ brands and businesses forward. What sets us apart is our Cultural Intelligence platform – a proprietary set of processes and tools that enable us to deliver work deeply informed by data, culture, and consumer behavior.

In health care specifically, this means understanding the barriers that create health disparities within communities of color, working to close knowledge gaps that improve health literacy and assisting our clients by creating culturally relevant messaging that overcomes these barriers and gaps.  And, importantly, we are experts in getting this messaging to market in a heavily regulated industry.

JOB SPECS

Education: Undergraduate Degree or Associate Degree preferred

Experience: 8-10 years copywriting and/or art directing experience in an agency with at least 2 years supervisory experience with managing a team; proficient in both English and Spanish with comprehensive understanding of multicultural (Hispanic/Black/AA) marketing

CREATIVE MANAGEMENT

  • Provides overall direction to the creative team regarding communication development
  • Assists staff, where necessary, to ensure timely completion of projects 
  • Works with others to ensure effective and efficient teamwork and collaboration throughout agency
  • Reviews concepts, copy and visuals, presentations and executions prepared by creative team
  • Attends business reviews from Brand Leadership on assigned accounts
  • Firmly upholds and elevates the agency’s creative standards in a spirit of cooperation with agency associates

STRATEGY / IDEA GENERATION / COMMUNICATION DEVELOPMENT

  • Passionate about bringing forth ideas; creating advertising
  • Thinks conceptually, and executionally
  • Participates in internal briefing sessions, reviews creative brief & relevant background information on the team’s assigned projects
  • Attends product orientations, pre planning sessions, brands reviews on assigned accounts to stay abreast of brand equity, competitive claims, category conventions, etc.
  • Participate in concept review session involving account and creative teams
  • Reviews and advises creative staff regarding communication development
  • Evaluate copy and layouts, with close attention to strategic accuracy
  • Oversees assigned creative campaigns, projects and acts as a sounding board as needed Leads brainstorming/ideation sessions to engage in creative problem solving
  • Participates in Brand Leadership driven ideation sessions with the clients to engage in creative problem solving

PRODUCTION

  • Partners with print producer in the development of printed materials to assure creative excellence and accuracy
  • Ensures copywriters have proofread type, mechanicals, and proofs
  • Partners with broadcast producer in production of broadcast materials. This includes participation in pre prep meetings, preproduction meetings; casting; rewriting copy for ease of delivery or time restrictions; assisting at the production session with primary responsibility for judgment of spoken interpretations by talent.  Also, viewing of dailies, attending editing sessions, recording sessions, music recordings and mixing sessions. Attend final screenings to ensure the quality and accuracy of the finished product.
  • Keeps supervisor apprised regarding status on creative development, production

CLIENT RELATIONS

  • Builds strong senior level partnership relationships at the Client director level
  • Works with other Directors on key client opportunities, strategies and responses to key nuances which may affect the health of the business
  • Collaborates with the Brand Leadership team to discuss opportunities and potential issues that may impact the client relationship  
  • Displays expertise in client’s business/category
  • Presents concepts, copy and visuals to clients

TRAINING & STAFF DEVELOPMENT

  • Responsible for teaching creative staff how to think critically, see creatively & take risks
  • Provides hands-on training in areas of strategic thinking, ideation and skills in presenting / selling ideas, concepts, ads
  • Creates learning environment to encourage staff to try out new ideas, approaches
  • Gives staff consistent feedback relative to skill sets and on the job performance
  • Makes creative staff recommendations to supervisor on hiring, promotions, salary adjustments, bonuses and dismissals based on performance
  • Ensures employee evaluation processes are completed properly & on time Participates in new business activity as directed by supervisor

LEADERSHIP SKILLS

  • Establishes leadership role in key business initiatives on assigned accounts
  • Provides individual team members with stretch goals to enhance career development
  • Helps team members assess improvement areas and receive training opportunities and resources as warranted
  • Responsible for maintaining talent retention and knowledge management Models team collaborative behavior with other agency departments

SKILL / KNOWLEDGE REQUIREMENTS

  • Extreme attention to detail regarding health, wellness, and pharma design protocols
  • Exceptional organizational skills
  • Established principled leadership and sound business decisions
  • Well respected in the advertising, media, and marketing industries
  • Persuasive, dynamic oral presenter in English and Spanish
  • Imaginative & sound critic who colleagues respect. Tactful in evaluation of work
  • Champion of ideas; encouraging risk-taking to try new approaches
  • Sets an example for the team of high standards in conduct, professionalism, team spirit and work ethic

SALARY RANGE

  • 180k-200k
DALLAS FULL TIME

Talent and Culture Director

The Talent & Culture Director is responsible for serving as a partner to the leadership and management teams within the various practice/departments by providing recruiting and retention strategies and maintaining a positive team environment and agency culture. In this role, the Talent & Culture Director is charged with the administration of reward/recognition programs, partnering with practice/department leads in assessing and developing agency talent and identifying, recruiting, and securing external talent to fulfill staffing needs.


Qualifications/Education

  • Bachelor’s degree in Human Resources, Business Management or other relevant field required
  • Advanced degree beneficial (MBA, HRM)
  • Bilingual (English/Spanish)

Experience

  • 5+ years human resources experience
  • Experience as HR Generalist and/or Full-cycle Recruiting
  • Two (2) years of prior management or supervisory experience preferred
  • Knowledge and experience working within the advertising and marketing services industry

License/Certifications

  • PHR or SHRM beneficial

Software

  • Proficiency in the use of Microsoft Office applications and database systems
  • Proficiency in the use of LinkedIn Recruiter

Other Knowledge, Skills & Abilities

  • Excellent analytical skills
  • Excellent communication skills and ability to foster and maintain relationships with professionals at all levels within the organization
  • Ability to act as a strategic partner to discipline/department/practice leadership and management teams
  • Ability to assess situations and professionals to effectively resolve employee relations/morale matters in a timely and composed manner
  • Strong project and time management skills and sense of “ownership” for project assignments and staffing responsibilities
  • Knowledge of federal and state personnel laws and their appropriate use
  • Excellent written communication skills
  • Ability to maintain a high level of confidentiality and professionalism in all matters
  • Ability to deliver presentations and facilitate meetings/training sessions
  • Ability to work well with a team as well as independently

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.

What You’ll Do: The Talent and Culture Director is a highly visible hands-on position driving people-centered functional excellence and process improvement. This role is critical in the management of our talent initiatives including retention, acquisition, development, leadership and coaching, culture, employee relations, compensation benchmarking and compliance.

  • Foster a high-performance culture with emphasis on quality, continuous improvement, development, loyalty
  • Focus on talent acquisition, 40-50% of this role requires full cycle recruitment with professionalism and success
  • Work closely with managers on plans of action designed to help the hiring and talent development needs
  • Put action plans in place for retention and support of the company’s goals

What You’ll Bring: Reporting directly to the agency Founder and Chairman, the Talent and Culture Manager/Director will bring deep expertise in talent development, retention and acquisition strategies and tactics.

  • Proven strength in recruitment, onboarding, off boarding, and termination
  • Success in creating and driving effective employee relations, development, and retention programs
  • Experience with rapid and complex changing work environment
  • Well-developed analytical and impeccable inter-personal skills
  • Unquestionably high ethical standards and attention to reputational and compliance risks
  • Ability to prioritize tasks in real time and exercise judgment in high-paced, high-stakes environment
  • Clear and organized communications skills (written and verbal)
  • Display and operate in a way that never compromises ethics and integrity, proactive in all dealings

This is a full-time position located in Dallas, TX. This is a hybrid (3 days in office) position.

LOS ANGELES FULL TIME

Sr. Bilingual Copywriter LA

Summary

Produces bold, strategic, persuasive messages in all media for Agency clients. Writes advertising copy from conception to completion for print, broadcast and online media to promote the sale of goods and services. Collaborate with senior art personnel to ensure creation of consistent advertising messages. Participates in shaping strategy. Detects vital disconnects and informs senior creative personnel prior to beginning copy. Delivers presentations to senior creative and/or account personnel. Maintains communication with senior art personnel concerning status of jobs. Creates and completes projects on time and within budget constraints.

Qualifications

  • Education: Undergraduate degree preferred
  • Experience: 3-5 yrs experience
  • Bilingual
    • Ability to communicate well in English and Spanish; express ideas, perspective
    • Ability to present in Spanish & English
  • Comprehensive understanding of Latino culture
  • Understands the advertising business
  • Keeps abreast of contemporary visual practices throughout the country and internationally in order to recognize opportunities for innovation.
  • Imaginative writer; proven in various formats (broadcast, print, non-traditional)
  • Familiar with production requirements including time factors associated w/print & broadcast and cost implications 
  • Good listener
  • Observant in Latin marketplace; understand how to make connections with targeted consumers
  • Resourceful; able to problem solve effectively
  • Familiar w/ Hispanic targeted media, understanding strengths/weaknesses of each medium
  • Team player: able to resolve in a calm & controlled manner conflicts/differences that arise
  • Good organizational skills; attention to detail
  • Understands basic production processes associated with print & broadcast
  • Good communicator with error-free written skills
  • Ability to prioritize tasks and manage time
  • Advanced copywriting skills
  • Collaborates well with art directors & creative supervisors
  • Computer programs (Microsoft Word, Keynote, Power Point)

Essential Duties and Responsibilities

Strategy/Idea Generation/Copy Development

  • Ability to interpret brief/information for building creative communication messages
  • Passionate about bringing forth ideas; creating advertising
  • Think conceptually, not executionally
  • Participate in concept development sessions
  • Write distinctive copy as required, w/ close attention to strategic accuracy and honoring brand personality (unique style)
  • Demonstrate versatility of copy development across different clients’ communication objectives and their barriers to overcome, i.e., not one writing style, format or solution for all accounts; instead displays ability to use diverse approaches in copy development
  • Work closely with art director to ensure mutual integrity of the idea
  • Shares copy and layout in clean form with ACD/CD together to gain input on strategy adherence; articulation of key message & connection with bulls eye target
  • Ensure enough time is planned for English translation(s) of Spanish copy/concept; as the translation must be able to capture the essence of the original copy, script, etc. 
  • Present internally (with art director) concept ideas, story lines, radio scripts, copy, storyboards, etc. with translations to account team; discuss options & obtain feedback
  • Fosters ways to apply strategic brief into arresting communication that connects with targeted consumer
  • Ensure all copy is timed to fit radio and/or TV timings
  • Constantly work to improve the quality of conception development and copy
  • Effectively collaborate with extended teams to enhance original ad concepts

Creative Management

  • Retrieves work orders from Traffic for assigned projects
  • Obtains from Account Management the creative brief and all background information required to accomplish assigned projects; participates in internal account management briefing sessions
  • Attends product orientations, brands reviews on assigned accounts to stay abreast of brand equity, competitive claims, category conventions, etc.
  • Give copy to project manager to route to Account Management
  • Assist ACD/CD in presenting concepts, copy and visuals to clients when necessary
  • Ensures agency procedures are followed  
  • Advises ACD/CD, traffic and account team well in advance regarding any deviations from job specifications, strategy and/or time schedules.
  • Maintains and updates files on server
  • Firmly uphold and upgrade the agency’s creative standards in a spirit of cooperation with agency associates.
  • The ability to manage and execute ongoing assignments internally with minimal supervision

Production

  • Assist art director and production personnel in the production of printed materials. This includes rewriting or re-paragraphing copy as required for photographic sessions as required to assure continuing creative excellence and accuracy
  • Proofread the type, mechanicals, and proofs.
  • Participate with the art director and the broadcast producer in the production of broadcast materials. This includes participation in pre-production meetings; rewriting copy for ease of delivery or time restrictions; also, when circumstances require or economics permit – attending editing sessions, recording sessions, music recordings and mixing sessions.  Attend final screenings of tapes or film to ensure quality and accuracy of finished product.
  • Adheres to timeline/production schedule on assigned account

DALLAS FULL TIME

Sr. Bilingual Copywriter Dallas

Summary

Produces bold, strategic, persuasive messages in all media for Agency clients. Writes advertising copy from conception to completion for print, broadcast and online media to promote the sale of goods and services. Collaborate with senior art personnel to ensure creation of consistent advertising messages. Participates in shaping strategy. Detects vital disconnects and informs senior creative personnel prior to beginning copy. Delivers presentations to senior creative and/or account personnel. Maintains communication with senior art personnel concerning status of jobs. Creates and completes projects on time and within budget constraints.

Qualifications

  • Education: Undergraduate degree preferred
  • Experience: 3-5 yrs experience
  • Bilingual
    • Ability to communicate well in English and Spanish; express ideas, perspective
    • Ability to present in Spanish & English
  • Comprehensive understanding of Latino culture
  • Understands the advertising business
  • Keeps abreast of contemporary visual practices throughout the country and internationally in order to recognize opportunities for innovation.
  • Imaginative writer; proven in various formats (broadcast, print, non-traditional)
  • Familiar with production requirements including time factors associated w/print & broadcast and cost implications 
  • Good listener
  • Observant in Latin marketplace; understand how to make connections with targeted consumers
  • Resourceful; able to problem solve effectively
  • Familiar w/ Hispanic targeted media, understanding strengths/weaknesses of each medium
  • Team player: able to resolve in a calm & controlled manner conflicts/differences that arise
  • Good organizational skills; attention to detail
  • Understands basic production processes associated with print & broadcast
  • Good communicator with error-free written skills
  • Ability to prioritize tasks and manage time
  • Advanced copywriting skills
  • Collaborates well with art directors & creative supervisors
  • Computer programs (Microsoft Word, Keynote, Power Point)

Essential Duties and Responsibilities

Strategy/Idea Generation/Copy Development

  • Ability to interpret brief/information for building creative communication messages
  • Passionate about bringing forth ideas; creating advertising
  • Think conceptually, not executionally
  • Participate in concept development sessions
  • Write distinctive copy as required, w/ close attention to strategic accuracy and honoring brand personality (unique style)
  • Demonstrate versatility of copy development across different clients’ communication objectives and their barriers to overcome, i.e., not one writing style, format or solution for all accounts; instead displays ability to use diverse approaches in copy development
  • Work closely with art director to ensure mutual integrity of the idea
  • Shares copy and layout in clean form with ACD/CD together to gain input on strategy adherence; articulation of key message & connection with bulls eye target
  • Ensure enough time is planned for English translation(s) of Spanish copy/concept; as the translation must be able to capture the essence of the original copy, script, etc. 
  • Present internally (with art director) concept ideas, story lines, radio scripts, copy, storyboards, etc. with translations to account team; discuss options & obtain feedback
  • Fosters ways to apply strategic brief into arresting communication that connects with targeted consumer
  • Ensure all copy is timed to fit radio and/or TV timings
  • Constantly work to improve the quality of conception development and copy
  • Effectively collaborate with extended teams to enhance original ad concepts

Creative Management

  • Retrieves work orders from Traffic for assigned projects
  • Obtains from Account Management the creative brief and all background information required to accomplish assigned projects; participates in internal account management briefing sessions
  • Attends product orientations, brands reviews on assigned accounts to stay abreast of brand equity, competitive claims, category conventions, etc.
  • Give copy to project manager to route to Account Management
  • Assist ACD/CD in presenting concepts, copy and visuals to clients when necessary
  • Ensures agency procedures are followed  
  • Advises ACD/CD, traffic and account team well in advance regarding any deviations from job specifications, strategy and/or time schedules.
  • Maintains and updates files on server
  • Firmly uphold and upgrade the agency’s creative standards in a spirit of cooperation with agency associates.
  • The ability to manage and execute ongoing assignments internally with minimal supervision

Production

  • Assist art director and production personnel in the production of printed materials. This includes rewriting or re-paragraphing copy as required for photographic sessions as required to assure continuing creative excellence and accuracy
  • Proofread the type, mechanicals, and proofs.
  • Participate with the art director and the broadcast producer in the production of broadcast materials. This includes participation in pre-production meetings; rewriting copy for ease of delivery or time restrictions; also, when circumstances require or economics permit – attending editing sessions, recording sessions, music recordings and mixing sessions.  Attend final screenings of tapes or film to ensure quality and accuracy of finished product.
  • Adheres to timeline/production schedule on assigned account

LOS ANGELES FULL TIME

Account Executive

Role: Project Execution; Leader of the Details; Seeks Opportunities to Grow

  • Responds resourcefully and constructively to new demands, priorities, challenges or obstacles
  • Good communicator with error-free written skills; working to refine effective written and oral communication skills
  • Understands production requirements & costs/time factors associated with print, broadcast, digital

WHAT YOU’LL DO

  • Assists key task leader with day-to-day client project operations & expectations; understands the system coordination of all projects – knowing who to go to when
  • Keeps AS apprised of project status; e.g. problems, opportunities and ways to capitalize on them
  • Responsible for accurate and timely distribution of all creative elements (traffic sheets, rotation schedules, etc)
  • Ensures client information is thorough, accurate and timely; works with Supervisor to interpret into actionable internal direction
  • Works with client to align on direction/deliverables for new assignments; obtains all client executional details to set-up project success as well as secures all client approvals before going to market
  • Responsible for project schedule inputs, based on client requirements; communicates relevant information to team in a timely manner. Monitors production schedules/activity and notifies supervisor of relevant fluctuations
  • Assists with Kick-Off meetings.
  • Serves as a resource for creative teams; provide relevant background and information as needed to facilitate development
  • Updates client status reports, ensures detailed accuracy
  • Carefully monitors the accuracy and quality of work methods and client deliverables
  • Consistently maintains accurate and complete records and files for established tracking systems (server, job tracker, etc)
  • Writes all work orders
  • Prepares written recaps/conference reports of all client calls/meetings that result in agreements, approvals, revisions, etc. within reasonable period of time