DALLAS FULL TIME

Copywriter Dallas

Summary

Responsible for generating concepts/ideas and highly targeted copy on one or more assigned accounts. May adapt to changes in format, media, and/or the Clients’ marketing strategies. Coordinates visuals with the Art Director. Has mid-level Client contact.

Qualifications

  • Education: Undergraduate degree preferred
  • Experience: 3-5 yrs experience
  • Ability to present, express ideas, and perspective well
  • Comprehensive understanding of Latino culture
  • Understands the advertising business
  • Keeps abreast of contemporary visual practices throughout the country and internationally in order to recognize opportunities for innovation.
  • Imaginative writer; proven in various formats (broadcast, print, non-traditional)
  • Familiar with production requirements including time factors associated w/print & broadcast and cost implications 
  • Good listener
  • Observant in Latin marketplace; understand how to make connections with targeted consumers
  • Resourceful; able to problem solve effectively
  • Familiar targeted media, understanding strengths/weaknesses of each medium
  • Team player: able to resolve in a calm & controlled manner conflicts/differences that arise
  • Good organizational skills; attention to detail
  • Understands basic production processes associated with print & broadcast
  • Good communicator with error-free written skills
  • Ability to prioritize tasks and manage time
  • Advanced copywriting skills
  • Collaborates well with art directors & creative supervisors
  • Computer programs (Microsoft Word, Keynote, Power Point)

Essential Duties and Responsibilities

Strategy/Idea Generation/Copy Development

  • Passionate about bringing forth ideas; creating advertising
  • Think conceptually, not executionally
  • Participate in concept development sessions
  • Write distinctive copy as required, w/ close attention to strategic accuracy and honoring brand personality (unique style)
  • Work closely with art director to ensure mutual integrity of the idea
  • Share, alongside CW, copy and layout in clean form to creative supervisor together to gain input on strategy adherence; articulation of key message & connection with bulls eye target
  • Present along with AD, concept ideas, story lines, radio scripts, copy, storyboards, etc., internally to extended team; discuss options & obtain feedback
  • Fosters ways to apply strategic brief into arresting communication that connects with targeted consumer
  • Ensure all copy is timed to fit within the specified medium
  • Constantly work to improve the quality of conception development and copy

Creative Management

  • Attends internal briefing sessions. Retrieves work orders from creative supervisor for assigned projects
  • Along with AD partner, obtains necessary background information required to accomplish assigned projects.
  • Attends product orientations, brands reviews on assigned accounts to stay abreast of brand equity, competitive claims, category conventions, etc.
  • Deliver layouts to creative supervisor
  • Assist creative supervisors in presenting concepts, copy and visuals to clients when necessary
  • Advise creative supervisor well in advance of any planned deviation from job order input and time schedules
  • Maintains and updates files on server
  • Ensures agency procedures are followed  
  • Firmly uphold and upgrade the agency’s creative standards in a spirit of cooperation with agency associates.

Production

  • Assist art director and production personnel in the production of printed materials. This includes rewriting or re-paragraphing copy as required for photographic sessions as required to assure continuing creative excellence and accuracy
  • Proofread the type, mechanicals, and proofs.
  • Participate with the art director and the broadcast producer in the production of broadcast materials. This includes participation in pre-production meetings; rewriting copy for ease of delivery or time restrictions; also, when circumstances require or economics permit – attending editing sessions, recording sessions, music recordings and mixing sessions.  Attend final screenings of tapes or film to ensure quality and accuracy of finished product.
  • Adheres to timeline/production schedule on assigned account

Send your resume by clicking on APPLY TO THIS JOB

LOS ANGELES FULL TIME

Sr. Bilingual Copywriter LA

Summary

Produces bold, strategic, persuasive messages in all media for Agency clients. Writes advertising copy from conception to completion for print, broadcast and online media to promote the sale of goods and services. Collaborate with senior art personnel to ensure creation of consistent advertising messages. Participates in shaping strategy. Detects vital disconnects and informs senior creative personnel prior to beginning copy. Delivers presentations to senior creative and/or account personnel. Maintains communication with senior art personnel concerning status of jobs. Creates and completes projects on time and within budget constraints.

Qualifications

  • Education: Undergraduate degree preferred
  • Experience: 3-5 yrs experience
  • Bilingual
    • Ability to communicate well in English and Spanish; express ideas, perspective
    • Ability to present in Spanish & English
  • Comprehensive understanding of Latino culture
  • Understands the advertising business
  • Keeps abreast of contemporary visual practices throughout the country and internationally in order to recognize opportunities for innovation.
  • Imaginative writer; proven in various formats (broadcast, print, non-traditional)
  • Familiar with production requirements including time factors associated w/print & broadcast and cost implications 
  • Good listener
  • Observant in Latin marketplace; understand how to make connections with targeted consumers
  • Resourceful; able to problem solve effectively
  • Familiar w/ Hispanic targeted media, understanding strengths/weaknesses of each medium
  • Team player: able to resolve in a calm & controlled manner conflicts/differences that arise
  • Good organizational skills; attention to detail
  • Understands basic production processes associated with print & broadcast
  • Good communicator with error-free written skills
  • Ability to prioritize tasks and manage time
  • Advanced copywriting skills
  • Collaborates well with art directors & creative supervisors
  • Computer programs (Microsoft Word, Keynote, Power Point)

Essential Duties and Responsibilities

Strategy/Idea Generation/Copy Development

  • Ability to interpret brief/information for building creative communication messages
  • Passionate about bringing forth ideas; creating advertising
  • Think conceptually, not executionally
  • Participate in concept development sessions
  • Write distinctive copy as required, w/ close attention to strategic accuracy and honoring brand personality (unique style)
  • Demonstrate versatility of copy development across different clients’ communication objectives and their barriers to overcome, i.e., not one writing style, format or solution for all accounts; instead displays ability to use diverse approaches in copy development
  • Work closely with art director to ensure mutual integrity of the idea
  • Shares copy and layout in clean form with ACD/CD together to gain input on strategy adherence; articulation of key message & connection with bulls eye target
  • Ensure enough time is planned for English translation(s) of Spanish copy/concept; as the translation must be able to capture the essence of the original copy, script, etc. 
  • Present internally (with art director) concept ideas, story lines, radio scripts, copy, storyboards, etc. with translations to account team; discuss options & obtain feedback
  • Fosters ways to apply strategic brief into arresting communication that connects with targeted consumer
  • Ensure all copy is timed to fit radio and/or TV timings
  • Constantly work to improve the quality of conception development and copy
  • Effectively collaborate with extended teams to enhance original ad concepts

Creative Management

  • Retrieves work orders from Traffic for assigned projects
  • Obtains from Account Management the creative brief and all background information required to accomplish assigned projects; participates in internal account management briefing sessions
  • Attends product orientations, brands reviews on assigned accounts to stay abreast of brand equity, competitive claims, category conventions, etc.
  • Give copy to project manager to route to Account Management
  • Assist ACD/CD in presenting concepts, copy and visuals to clients when necessary
  • Ensures agency procedures are followed  
  • Advises ACD/CD, traffic and account team well in advance regarding any deviations from job specifications, strategy and/or time schedules.
  • Maintains and updates files on server
  • Firmly uphold and upgrade the agency’s creative standards in a spirit of cooperation with agency associates.
  • The ability to manage and execute ongoing assignments internally with minimal supervision

Production

  • Assist art director and production personnel in the production of printed materials. This includes rewriting or re-paragraphing copy as required for photographic sessions as required to assure continuing creative excellence and accuracy
  • Proofread the type, mechanicals, and proofs.
  • Participate with the art director and the broadcast producer in the production of broadcast materials. This includes participation in pre-production meetings; rewriting copy for ease of delivery or time restrictions; also, when circumstances require or economics permit – attending editing sessions, recording sessions, music recordings and mixing sessions.  Attend final screenings of tapes or film to ensure quality and accuracy of finished product.
  • Adheres to timeline/production schedule on assigned account

Send your resume by clicking on APPLY TO THIS JOB

DALLAS FULL TIME

Sr. Bilingual Copywriter Dallas

Summary

Produces bold, strategic, persuasive messages in all media for Agency clients. Writes advertising copy from conception to completion for print, broadcast and online media to promote the sale of goods and services. Collaborate with senior art personnel to ensure creation of consistent advertising messages. Participates in shaping strategy. Detects vital disconnects and informs senior creative personnel prior to beginning copy. Delivers presentations to senior creative and/or account personnel. Maintains communication with senior art personnel concerning status of jobs. Creates and completes projects on time and within budget constraints.

Qualifications

  • Education: Undergraduate degree preferred
  • Experience: 3-5 yrs experience
  • Bilingual
    • Ability to communicate well in English and Spanish; express ideas, perspective
    • Ability to present in Spanish & English
  • Comprehensive understanding of Latino culture
  • Understands the advertising business
  • Keeps abreast of contemporary visual practices throughout the country and internationally in order to recognize opportunities for innovation.
  • Imaginative writer; proven in various formats (broadcast, print, non-traditional)
  • Familiar with production requirements including time factors associated w/print & broadcast and cost implications 
  • Good listener
  • Observant in Latin marketplace; understand how to make connections with targeted consumers
  • Resourceful; able to problem solve effectively
  • Familiar w/ Hispanic targeted media, understanding strengths/weaknesses of each medium
  • Team player: able to resolve in a calm & controlled manner conflicts/differences that arise
  • Good organizational skills; attention to detail
  • Understands basic production processes associated with print & broadcast
  • Good communicator with error-free written skills
  • Ability to prioritize tasks and manage time
  • Advanced copywriting skills
  • Collaborates well with art directors & creative supervisors
  • Computer programs (Microsoft Word, Keynote, Power Point)

Essential Duties and Responsibilities

Strategy/Idea Generation/Copy Development

  • Ability to interpret brief/information for building creative communication messages
  • Passionate about bringing forth ideas; creating advertising
  • Think conceptually, not executionally
  • Participate in concept development sessions
  • Write distinctive copy as required, w/ close attention to strategic accuracy and honoring brand personality (unique style)
  • Demonstrate versatility of copy development across different clients’ communication objectives and their barriers to overcome, i.e., not one writing style, format or solution for all accounts; instead displays ability to use diverse approaches in copy development
  • Work closely with art director to ensure mutual integrity of the idea
  • Shares copy and layout in clean form with ACD/CD together to gain input on strategy adherence; articulation of key message & connection with bulls eye target
  • Ensure enough time is planned for English translation(s) of Spanish copy/concept; as the translation must be able to capture the essence of the original copy, script, etc. 
  • Present internally (with art director) concept ideas, story lines, radio scripts, copy, storyboards, etc. with translations to account team; discuss options & obtain feedback
  • Fosters ways to apply strategic brief into arresting communication that connects with targeted consumer
  • Ensure all copy is timed to fit radio and/or TV timings
  • Constantly work to improve the quality of conception development and copy
  • Effectively collaborate with extended teams to enhance original ad concepts

Creative Management

  • Retrieves work orders from Traffic for assigned projects
  • Obtains from Account Management the creative brief and all background information required to accomplish assigned projects; participates in internal account management briefing sessions
  • Attends product orientations, brands reviews on assigned accounts to stay abreast of brand equity, competitive claims, category conventions, etc.
  • Give copy to project manager to route to Account Management
  • Assist ACD/CD in presenting concepts, copy and visuals to clients when necessary
  • Ensures agency procedures are followed  
  • Advises ACD/CD, traffic and account team well in advance regarding any deviations from job specifications, strategy and/or time schedules.
  • Maintains and updates files on server
  • Firmly uphold and upgrade the agency’s creative standards in a spirit of cooperation with agency associates.
  • The ability to manage and execute ongoing assignments internally with minimal supervision

Production

  • Assist art director and production personnel in the production of printed materials. This includes rewriting or re-paragraphing copy as required for photographic sessions as required to assure continuing creative excellence and accuracy
  • Proofread the type, mechanicals, and proofs.
  • Participate with the art director and the broadcast producer in the production of broadcast materials. This includes participation in pre-production meetings; rewriting copy for ease of delivery or time restrictions; also, when circumstances require or economics permit – attending editing sessions, recording sessions, music recordings and mixing sessions.  Attend final screenings of tapes or film to ensure quality and accuracy of finished product.
  • Adheres to timeline/production schedule on assigned account

Send your resume by clicking on APPLY TO THIS JOB

NEW YORK FULL TIME

Group Account Director – Dieste Health

ABOUT DIESTE HEALTH

Our mission is Health Equity.

While an advertising agency cannot achieve this mission on its own, we can do our part.

Like our parent agency, Dieste, we Connect Brands & Cultures by following our North Star: fusing data, insights, creative, and technology to propel our Clients’ brands and businesses forward.

What sets us apart is our Cultural Intelligence platform – a proprietary set of processes and tools that enable us to deliver work deeply informed by data, culture, and consumer behavior.

In health care specifically, this means understanding the barriers that create health disparities within communities of color, working to close knowledge gaps that improve health literacy and assisting our clients by creating culturally relevant messaging that overcomes these barriers and gaps.

And, importantly, we are experts in getting this messaging to market in a heavily regulated industry.

DESCRIPTION

The Group Account Director serves as a brand champion. Their primary job functions are to oversee the daily operation, manage junior team members, own, and strengthen specific client relationships, provide strategic support, leadership and guidance to their groups, and build business within their current account. Serve as an agency leader for achieving a client’s communication and business objectives by strategically guiding clients to grow a brand by way of deep category knowledge, strategic marketing acumen, value-added relationships, and a passion for the healthcare industry.

MANAGEMENT & EXECUTION

  • Develops and maintains meaningful and productive client relationships at all levels to ensure that strategic recommendations and creative deliverables surpass client expectations.
  • Provides proactive counsel on research findings, the external marketplace, competitive pressures and brand influences to sell agency expertise, gain consensus on creative ideas, and develop strategic initiatives.
  • Initiates on-going communication with clients to manage and align expectations, ensure staffing resources and performance expectations are met and provide strategic counsel.
  • Manages tight deadlines and exceed client expectations with attention to detail and flawless execution
  • Reviews and manage project budgets
  • Leads cross-functional teams in delivering digital marketing programs
  • Is an active contributor to a positive, innovative, collaborative, and cooperative work environment
  • Is action and solution oriented at all times
  • Establishes the work ethic expectation.
  • Develops growth plans, monitors progress, and provides timely feedback. Actively participates and provides coaching to individuals with clarity and momentum.
  • Challenges, inspires, and holds team accountable for great work. Understands and manages for their strengths and weaknesses.
  • Looks ahead. Plans ahead. Stays ahead. Pulls together the right people to solve the problem. Brings smart thinking to the client while operating for agency growth and profitability.

STRATEGY & CREATIVE

  • Is comfortable with data analytics and can dig and tell a story in several ways. Asks the right probing questions.
  • Works with Client peers to drive strategic efforts that solve their business and communications problems.
  • Can diplomatically push creative envelope while keeping a knowing eye on where the boundaries lay.
  • Develops expertise that the client relies on for creative innovation and strategic counsel.
  • Understand client’s business, industry, competitors, key drivers, environment, etc.
  • Relentlessly work to identify opportunities to bring value to our client’s businesses
  • Articulate client’s brand objectives and ensure they are incorporated into recommendations
  • Contribute to the development of the account plan for each client

CHARACTERISTICS AND REQUIREMENTS

  • Requires 10+ years prior work experience in healthcare communications/advertising or similar roles
  • Bachelor’s degree or higher
  • An understanding of DTC/HCP marketing communications and regulations of the pharmaceutical/healthcare industry in the US. Multicultural pharmaceutical experience is a plus.
  • Strong presentation and communication skills
  • Broader cross-channel patient communication experience
  • Experience in both Patient and HCP.
  • General computer proficiency with Microsoft Office Suite and Adobe
  • Proficient in pharmaceutical submissions with Veeva Vault PromoMats, the leading platform for compliant promotional materials and digital asset management in the healthcare industry.
  • Experience with the OPDP (Office of Prescription Drug Administration) submission/review process.
  • Prior internal team and client management experience
  • Ability to establish and maintain effective client relationships to gain trust and respect
  • Confidence to lead teams and represent the agency
  • Fosters effective teamwork and strong relationships
  • Continuously seek out knowledge and broaden perspective to create competitive and breakthrough strategies and plans
  • Aptitude for looking beyond the obvious and probe further to solve business problems
  • Adaptable and flexible
  • Role Location: New York (Hybrid – 3 days a week in office / 2 remote)
  • Bilingual: Spanish Fluent is a plus

This job description is not intended, and should not be construed, to be an all-inclusive list of all responsibilities, skills, efforts, or working conditions as associated with a job. While this job description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties from particular jobs and to assign other duties as necessary.

Dieste Health/Dieste Inc. is committed to diversity in its workforce and is proud to be an equal opportunity employer and to review all our job postings to minimize biased language.

Dieste Health/Dieste Inc. does not make hiring or employment decisions on the basis of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Dieste Health/Dieste Inc. will also consider for employment qualified applicants with arrest and conviction records in a manner similar with local laws.

LEVEL

  • Director

INDUSTRY

  • Multicultural Marketing and Pharmaceutical/Healthcare Advertising

EMPLOYMENT TYPE

  • Full-time

Send your resume by clicking on APPLY TO THIS JOB

LOS ANGELES FULL TIME

Account Executive

Role: Project Execution; Leader of the Details; Seeks Opportunities to Grow

  • Responds resourcefully and constructively to new demands, priorities, challenges or obstacles
  • Good communicator with error-free written skills; working to refine effective written and oral communication skills
  • Understands production requirements & costs/time factors associated with print, broadcast, digital

WHAT YOU’LL DO

  • Assists key task leader with day-to-day client project operations & expectations; understands the system coordination of all projects – knowing who to go to when
  • Keeps AS apprised of project status; e.g. problems, opportunities and ways to capitalize on them
  • Responsible for accurate and timely distribution of all creative elements (traffic sheets, rotation schedules, etc)
  • Ensures client information is thorough, accurate and timely; works with Supervisor to interpret into actionable internal direction
  • Works with client to align on direction/deliverables for new assignments; obtains all client executional details to set-up project success as well as secures all client approvals before going to market
  • Responsible for project schedule inputs, based on client requirements; communicates relevant information to team in a timely manner. Monitors production schedules/activity and notifies supervisor of relevant fluctuations
  • Assists with Kick-Off meetings.
  • Serves as a resource for creative teams; provide relevant background and information as needed to facilitate development
  • Updates client status reports, ensures detailed accuracy
  • Carefully monitors the accuracy and quality of work methods and client deliverables
  • Consistently maintains accurate and complete records and files for established tracking systems (server, job tracker, etc)
  • Writes all work orders
  • Prepares written recaps/conference reports of all client calls/meetings that result in agreements, approvals, revisions, etc. within reasonable period of time