Dallas, Austin, LA or NYC Full Time

Data Analytics Supervisor

Summary

Support the Data Analytics and Audience Engagement teams with all their data support needs, which include target audience creation, insight discovery, cultural context, passion points, media and digital behavior, among others. 

Qualifications

  • Bachelor’s degree in Marketing, Business, or Data Science. 

Data and Tools Mastery:

  • Strong analytical skills (able to navigate through complex data tables and gather the most important findings).
  • Strong Excel and Tableau skills.
  • 3+ years of experience using syndicated databases (MRI-Simmons, Resonate, GWI, Kantar, Claritas, etc.).
  • SPSS, Python, or other similar tools a plus.
  • Strong research skills (able to navigate data sources such as Pew, Census, etc.). 
  • Familiar with quantitative and qualitative research a plus.

Essential Duties and Responsibilities

Versatility and Flexibility

  • Support every client account; be able to jump from CPG to Financial Services to QSR to Telecom at any given moment.
  • “Know your Audience” – be able to work with C-Level clients all the way to new hires who may be new not only to data but to the industry; be able to do the same with internal and partner agency constituencies.
  • Learn what data sources to use for different challenges and how to pull this data to be able to make bullet-proof recommendations.

Storytelling

  • Be able to craft and bring to life the data in a way with which all your “clients” (Planning, Creative, Media as well as client customers) can engage.

Leadership, Partnership, and Influence-building

  • Continuously support your team, providing new opportunities for development and exploration.
  • Work as a team with all Dieste departments and at all levels; work with Agency partner teams to help them build their data competency.
  • Develop substantial relationships with partners outside the organization (e.g., MRI-Simmons, Resonate and Omnicom/Client agencies) who can help accelerate the path to more relevant messaging through better Social Tribe/audience understanding.
  • Help clients and partners shine by leveraging your data and knowledge.
  • Be the “go-to” person through which they bounce ideas and questions behind the scenes.

Curiosity

  • Always be on the lookout for new/better data sets, ways of segmenting, approaching data, and better ways of using the data to get better results.
  • Encourage systemic and rigorous risk-taking to try new approaches.

Job Location

Dieste offices in Austin, Dallas, Los Angeles, or New York.

Hybrid

Sweatpants feel good. So, keep wearing those Monday & Friday when working from home. Tuesday, Wednesday, and Thursday remember your humanity and see the faces of your beautiful co-workers in the office.

To save time applying, Dieste Inc. does not offer sponsorship of job applicants for employment-based visas or any other work authorization for this position at this time.

Send your resume by clicking on APPLY TO THIS JOB

Dallas, Austin, LA or NYC Full Time

Director of Analytics and Audience Strategy

Summary

Find, analyze and synthesize data to define and craft the personas of target audiences which partners and clients can leverage for maximum relevance in communications and media planning.

Qualifications

  • Education: Bachelor’s degree. Advanced coursework in data analytics/data science preferred.
  • Comprehensive knowledge understanding of Latino and Black/African American culture, as well as mastery of best sources of data to further learn about the culture.
  • Understand where the data is sourced, what the sample sizes are, what language the data was collected in.
  • Data and Tools Mastery:
    • 5-10 years of experience using syndicated databases (MRI-Simmons, Resonate a must)
    • Experience using first party data, clean rooms, and taking the data to select, size, activate and measure B-C campaigns.
    • Understanding of how to use data sets to build bespoke target audiences and tell their full story – attitudes, behaviors, motivations
    • Understanding of statistical analysis methods
    • Proficient in Excel and Tableau; SPSS a plus
    • Experience building audience lookalike models
  • Familiar with quantitative and qualitative research/strategic planning methods
  • Sets an example for the team of high standards in conduct, professionalism, team spirit and work ethic

Essential Duties and Responsibilities

Versatility and Flexibility

  • Support every client account; be able to jump from CPG to Financial Services to QSR to Telecom at any given moment
  • “Know your Audience” – be able to work with C-Level clients all the way to new hires who may be new not only to data, but to the industry; be able to do the same with internal and partner agency constituencies
  • Learn what data sources to use for different challenges, and how to pull this data to be able to make bullet-proof recommendations

Storytelling

  • Be able to craft and bring to life the data in a way with which all your “clients” (Planning, Creative, Media as well as client customers) can engage.

Leadership, Partnership and Influence-building

  • Continuously support your team, providing new opportunities for development and exploration
  • Work as a team with all Dieste departments and at all levels; work with Agency partner teams to help them build their data competency
  • Develop substantial relationships with partners outside the organization (e.g. MRI-Simmons, Resonate and Omnicom/Client agencies) who can help accelerate the path to more relevant messaging through better Social Tribe/ audience understanding.
  • Help clients and partners shine by leveraging your data and knowledge.
  • Be the “go-to” person through which they bounce ideas and questions behind the scenes.

Curiosity

  • Always be on the lookout for new/better data sets, ways of segmenting, approaching data, and for better ways of using the data to get better results.
  • Encourage systemic and rigorous risk-taking to try new approaches

Job Location

Dieste offices in Austin, Dallas, Los Angeles, or New York.

Hybrid

Sweatpants feel good. So, keep wearing those Monday & Friday when working from home. Tuesday, Wednesday, and Thursday remember your humanity and see the faces of your beautiful co-workers in the office. 

To save time applying, Dieste Inc. does not offer sponsorship of job applicants for employment-based visas or any other work authorization for this position at this time.

Send your resume by clicking on APPLY TO THIS JOB

DALLAS FULL TIME

Social & Digital Strategist

Job Overview: Dieste is looking for a data-driven Social & Digital Strategist who is eager to learn and contribute to our growing Social & Digital Strategy team. The right person will be interested in all things digital marketing, from creative ideation and recommendations to media placement and analytical reporting. 

In this role you will be tasked with managing reporting and strategic recommendations across multiple clients. This role also has the potential to grow and change significantly as your understanding of the social and digital marketing ecosystem expands. 

Responsibilities: 

  • Managing digital reporting schedules for evergreen and one-off campaigns 
  • Analyzing creative performance based on established channel and funnel KPIs 
  • Making both creative and channel recommendations based on past campaign performances 
  • Assessing client KPIs and ensuring clients are getting a well-rounded understanding of our efforts 
  • Advising clients and agency team members on industry best practices and emerging strategies 
  • Working with partner agencies to align on technology and campaign strategy 
  • Researching new digital trends to ensure our team is always capable of presenting the best digital marketing opportunities to clients 

Qualifications: 

  • 1-3 years in a digital marketing role 
  • Data management experience 
  • Experience working across multiple teams 
  • Excellent verbal, written and presentation skills 
  • Experience working with social media, paid search, mobile/display, or any other digital channels 
  • Bilingual candidates (English/Spanish) is a plus 

If you feel you can do the job and are excited about this opportunity but are not sure if you meet all the qualifications, consider applying anyway. We’d love to hear from you! 

Job Location

Dieste offices in Austin, Dallas, Los Angeles, or New York.

Hybrid

Sweatpants feel good. So, keep wearing those Monday & Friday when working from home. Tuesday, Wednesday, and Thursday remember your humanity and see the faces of your beautiful co-workers in the office. 

To save time applying, Dieste Inc. does not offer sponsorship of job applicants for employment-based visas or any other work authorization for this position at this time.

Send your resume by clicking on APPLY TO THIS JOB

LOS ANGELES FULL TIME

Account Executive

Role: Project Execution; Leader of the Details; Seeks Opportunities to Grow

  • Responds resourcefully and constructively to new demands, priorities, challenges or obstacles
  • Good communicator with error-free written skills; working to refine effective written and oral communication skills
  • Understands production requirements & costs/time factors associated with print, broadcast, digital

WHAT YOU’LL DO

  • Assists key task leader with day-to-day client project operations & expectations; understands the system coordination of all projects – knowing who to go to when
  • Keeps AS apprised of project status; e.g. problems, opportunities and ways to capitalize on them
  • Responsible for accurate and timely distribution of all creative elements (traffic sheets, rotation schedules, etc)
  • Ensures client information is thorough, accurate and timely; works with Supervisor to interpret into actionable internal direction
  • Works with client to align on direction/deliverables for new assignments; obtains all client executional details to set-up project success as well as secures all client approvals before going to market
  • Responsible for project schedule inputs, based on client requirements; communicates relevant information to team in a timely manner. Monitors production schedules/activity and notifies supervisor of relevant fluctuations
  • Assists with Kick-Off meetings.
  • Serves as a resource for creative teams; provide relevant background and information as needed to facilitate development
  • Updates client status reports, ensures detailed accuracy
  • Carefully monitors the accuracy and quality of work methods and client deliverables
  • Consistently maintains accurate and complete records and files for established tracking systems (server, job tracker, etc)
  • Writes all work orders
  • Prepares written recaps/conference reports of all client calls/meetings that result in agreements, approvals, revisions, etc. within reasonable period of time