The campaign launched in mid 2017. Therefore, qualitative results across markets are pending. To date, it has been well received by several media outlets and was even featured on Ad Age’s Creativity Online Top 5 ads for more than two weeks. Additionally, Univision used the ad to exemplify ‘best practices’ in multicultural advertising, and consumers have provided positive feedback via social channels and Goya’s consumer affairs team. Most recently, the campaign won accolades at the 2017 U.S. Hispanic Ideas Awards show – three golds and one silver.