Beans Again!
GOYA FOODS
GOYA’s new campaign, Beans Again, is anything but ordinary. Made for younger audiences, it takes a simple, everyday question—“Beans again?”—and turns it into a full-on bean extravaganza.
In the middle of the bean aisle, Charlie wonders what’s for dinner when, out of nowhere, the universe chimes in: a sweatshirt, a sloth, a swordfish, even a tomato can, all chant the same response—“Beans again!”
It’s weird. It’s loud. It’s oddly inspiring. And it all ends the way great grocery stories should: with a basket full of GOYA favorites—black, pinto, chickpeas, red kidney, and more—proving there’s a whole world of variety, for every taste and every mood!