SPOTY PLAY

INSIGHT

The idea for Spoty Play originated with the insight that people are more likely to adopt pets that they are familiar with and relate to. The best home for a pet is always a home that welcomes each dog’s uniqueness, and Spoty Play allows listeners to familiarize themselves with adoptable dogs and their different personalities.

IDEA

Our new Spotify playlists allow you to get to know your dog’s personality before you adopt!

IMPACT

Dallas Pets Alive’s page on Spotify has been gaining traction and has already led to 30+ adoptions. This unprecedented collaboration between Spotify and Dallas Pets Alive allows listeners to visit each dogs’ page from within the app and apply for adoption online. Dallas Pets Alive is continuing to add new playlists and pets as part of the ongoing campaign.