Marialejandra Urbina Executive Director of Planning
Marialejandra leads all data, insights, cultural intelligence and research efforts at Dieste. Marialejandra’s experience working around Latin America and with the U.S. Hispanic consumer gives her a broad vision of the diversity of Latin cultures and their specific nuances. Her passion for understanding humans and their relationships has led her to pursue a Master’s in Social Anthropology. Accolades include earning the prestigious 2011 IPA Effectiveness Grand Prix, which recognizes creativity and strategic effectiveness for the Colombia Ministry of Defense.