Strength in Numbers
CRICKET WIRELESS
Since 2018, Cricket Wireless has consistently supported HBCUs’ future leaders by celebrating tradition, uplifting students, and creating opportunities across communities.
As a focal point for this campaign, we leaned into one of the unique benefits of attending an HBCU: being part of a community where Black students are a majority. This experience fosters a strong sense of belonging and builds powerful connections, empowering students to assume the confidence that comes with having strength in numbers, as they develop into professionals, helping them make their impact legendary.
The campaign is composed of four different spots that highlight areas of education where Black students excel and find community support to achieve excellence.