La Neta con Boneta
Hispanics were confused by intangible internet industry jargon (bandwidth, megabytes, gigabytes) and wanted clear information to choose the right provider.
Let’s lighten up the language using a trusted personality that will demonstrate to Hispanics why AT&T Fiber is superior. With a straightforward approach that doesn’t skimp on humor, Latin influencer Diego Boneta revealed the many truths that exist in Hispanics’ everyday lives.
Engagement for this campaign was through the roof, far exceeding initial benchmarks. With a flat media spend, monthly AT&T Fiber subscribers increased as well.