Don’t Be Sure. Be Insured. 2.0
Progressive
When it comes to being confident, it’s hard to top a Latino. That’s why our ‘Don’t Be Sure. Be Insured’ platform continues to be a homerun for Progressive Insurance, captivating the hearts of Hispanic households nationwide.
For the second year of the campaign, we traded deer for lamps, as the new and unexpected road hazard. Indeed, two friendly lamp shades take the spotlight, reminding the viewer that when it comes to safety, street smarts and confidence mean absolutely nothing without the right coverage.
The result is a story that is equal parts heartwarming, horrifying, and hilarious, set in a welcoming cityscape and driven to the tune of the iconic ’90s hit, “Vuela Vuela”, by Mexican pop group Magneto.