Bilingual Copywriter

We are looking for a Bilingual (English/Spanish) Copywriter with 3-5 years of experience and comprehensive understanding of Latino culture in the United States to join our creative team.

Education: Undergraduate degree preferred

Strategy/Idea Generation/Copy Development
– Passionate about bringing creative solutions forward
– Think conceptually, and executionally to find the best creative solutions per project
– Participate in concept development sessions
– Write distinctive copy as required, w/ close attention to strategic accuracy and honoring brand personality (unique style)
– Demonstrate versatility of copy development across different clients’ communication objectives and their barriers to overcome, i.e., not one writing style, format or solution for all accounts; instead displays ability to use diverse approaches in copy development
– Work closely with art director to ensure mutual integrity of the idea
– Share’s copy and layout in clean form with ACD/CD together to gain input on strategy adherence; articulation of key message & connection with bullseye target
– Ensure enough time is planned for English translation(s) of Spanish copy/concept; as the translation must be able to capture the essence of the original copy, script, etc. 
– Present internally (with art director) concept ideas, story lines, radio scripts, copy, storyboards, etc. with translations to account team; discuss options & obtain feedback
– Fosters ways to apply strategic brief into arresting communication that connects with targeted consumer
– Ensure all copy is timed and measured to fit within the specified medium
– Constantly work to improve the quality of conception development and copy
– Effectively collaborate with extended teams to enhance original ad concepts
 
Creative Management
– Retrieves work orders from Traffic for assigned projects
– Obtains from Account Management the creative brief and all background information required to accomplish assigned projects; participates in internal acct mgmt briefing sessions
– Attends product orientations, brands reviews on assigned accounts to stay abreast of brand equity, competitive claims, category conventions, etc.
– Give copy to project manager to route to Account Management
– Assist ACD/CD in presenting concepts, copy and visuals to clients when necessary
– Ensures agency procedures are followed 
– Advises ACD/CD, traffic and account team well in advance regarding any deviations from job specifications, strategy and/or time schedules.
– Maintains and updates files on server
– Firmly uphold and upgrade the agency’s creative standards in a spirit of cooperation with agency associates.
– The ability to manage and execute ongoing assignments internally with minimal supervision
 
Production
– Assist art director and production personnel in the production of printed materials. This includes rewriting or re-paragraphing copy as required for photographic sessions as required to assure continuing creative excellence and accuracy
– Proofread the type, mechanicals, and proofs.
– Participate with the art director and the broadcast producer in the production of broadcast materials. – – This includes participation in pre-production meetings; rewriting copy for ease of delivery or time restrictions; also, when circumstances require or economics permit – attending editing sessions, recording sessions, music recordings and mixing sessions.  Attend final screenings of tapes or film to ensure quality and accuracy of finished product.
– Adheres to timeline/production schedule on assigned account

Skill/Knowledge Requirements
– Understands the advertising business
– Keeps abreast of contemporary visual practices throughout the country and internationally in order to recognize opportunities for innovation.
– Imaginative writer; proven in various formats (broadcast, print, non-traditional)
– Familiar with production requirements including time factors associated w/print & broadcast and cost implications 
– Good listener
– Observant in US Latin marketplace; understand how to make connections with targeted consumers
– Ability to communicate well in English and Spanish; express ideas, perspective
– Ability to present in Spanish & English
– Resourceful; able to problem solve effectively
– Familiar w/ Hispanic targeted media, understanding strengths/weaknesses of each medium
– Team player: able to resolve in a calm & controlled manner conflicts/differences that arise
– Good organizational skills; attention to detail
– Understands basic production processes associated with print & broadcast
– Good communicator with error-free written skills
– Ability to prioritize tasks and manage time
– Basic copywriting skills
– Collaborates well with art directors & creative supervisors
– Computer programs (Microsoft Word, Keynote, Power Point)
 

Must be legally authorized to work in the United States at the time of employment. No sponsorship will be offered.

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