Ode to the Mix

Hispanic consumers value their culture, their upbringing and the foundation they provided. They want to create the same kind of lasting memories they have from their childhood and do it in their own way.

The secret to life is creating the perfect mix. The mixture of moments, experiences, flavors. And there’s not just one way to do it. We wanted to show Hispanic consumers that GOYA® is the perfect ally for exploring flavors and creating meaningful moments in the kitchen. To help them create their own mix of flavors and ingredients, cultures and traditions, and inspire them to express their identity by creating their own recipe.

The campaign received recognition from the Association of National Advertisers, which named Goya as a prominent example of a brand whose advertising straddled a variety of ethnicities, languages and cultures to reach a broader audience of consumers rather than targeting a single group.