Life in the U.S. is as fast, busy, mobile and on-the-go as ever.
Our challenge was to launch this drinkable yogurt and own the market, a market where the concept of drinkable yogurt is still new.
Our approach was simple; we turned yogurt into a verb and encouraged people to do what they already do: move. This new way of looking at yogurt helped create #Yogurting, a campaign that mirrored and supported our target’s true active, on-the-go lifestyle through every media channel.
Engagement, media impressions and sales succeed expectations. We achieved a 51% increase in sales, 26% growth in distribution and over 4 billion impressions.