Colombia is a beautiful and rich country that leads the world in many positive things. However, due to the recent trend of “Narco” based TV shows and movies, it still struggles with a negative image that is unfortunately tied to its past involving drugs and violence.
We teamed up with two iconic brands from Medellín: Bancolombia Bank and El Colombiano Newspaper, along with Medellín City Hall, to show the world that the city and the country are no longer what we see on TV and movies screens.