Tony Dieste Chairman

Tony is the co-founder of Dieste and is a pioneer and recognized authority on multicultural marketing and brand communication. Tony brings a wealth of expertise to clients for helping them shape, build, and manage their brands and businesses. His visionary leadership and creativity, complemented by energy and drive, have earned him a well-deserved reputation as an innovator who gets results. He has been involved in many major developments in marketing communications in the past 20 years. Tony has both client and agency experience. Recently as an executive and private equity investor in the technology space from 2008-2011 — and prior to Dieste, Inc. Tony was a partner with Tracy-Locke, Inc., where he invested in transformational communications platforms. Tony is a self-proclaimed “techie” and has received dozens of industry awards including the coveted Cannes Lion. He was named to the AAF “Hall of Achievement” and was named as one of the 100 Most Influential Latinos in the US. Tony serves on multiple boards and is a founding member of the Dallas Latino Cultural Center. He received his BA from Texas State University where he was named Distinguished Alumni in 2003. Tony enjoys kicking back at his ranch with family and friends.


1999 Bryan St. Suite 2700. Dallas, TX 75201