Ciro Sarmiento Chief Creative Officer

It takes time to master the correct pronunciation of his name – ask any Starbucks employee, ever. But, with vast experience in the Latin American, US multicultural and general markets, Ciro became one of the most influential creative minds in our business. His strategic thinking has appointed him major roles in front of top-profile brands, and his work has been recognized in Cannes, Clio, Effie, One Show and Latin American award shows throughout the years.



Ciro began his career at Ogilvy & Mather Colombia and was considered one of the best creative directors in the country. In 2008 he moved back to the United States to work at LatinWorks (Austin, TX) as a Creative Director for Domino’s, Anheuser Busch, Lowe’s and Mars. In 2012, he moved to Leo Burnett in Chicago to work as a Creative Director for Procter & Gamble and Kellogg’s Multicultural. It took him two years in the Pole of Cold to realize his heart and mind were still in Texas, and in summer of 2013 he joined Dieste as Executive Creative Director in charge of all the agency’s clients. Considered as “One Latin creative you should know in the U.S.” by Digiday, Ciro and his team recently won the first 2 Cannes Lions for Dieste in 20 years and the first two Clios in the agency’s history. He is happily married and when he is not thinking about advertising, Ciro (or Sir-oh or See-row or Zero) is thinking of ways to get his children into advertising. So far, so good 😀


1999 Bryan St. Suite 2700. Dallas, TX 75201