Ciro Sarmiento Chief Creative Officer

It takes time to master the correct pronunciation of his name – ask any Starbucks employee ever. But, with vast experience in the Latin American, US multicultural and general markets, Ciro became one of the most influential creative minds in our business. His strategic thinking has appointed him major roles in front of top-profile brands, and his work has been recognized in Cannes, Clio, Effie, One Show and Latin American award shows throughout the years.


Ciro began his career at Ogilvy & Mather. In 2005, he was appointed Creative Director managing a fully staffed creative team and acquiring high-profile brands like GlaxoSmithKline, Gillette, Motorola, Kimberly-Clark, BBVA, Mattel and Coca-Cola. In 2006 he was appointed Creative Director for the GlaxoSmithKline Hub, overviewing operations for Central America (Costa Rica, Guatemala, Panama) and the Caribbean (Puerto Rico, Trinidad & Tobago).


Ciro moved to the U.S. in 2008 and worked in LatinWorks as Creative Director. During this time, his expertise in the development of truly innovative work helped LatinWorks to win the Ad Age nationwide Agency A-List 2011. That same year Ciro won the first Gold Lion in a campaign category for the U.S. Hispanic market, among other important recognitions.


In 2012 he joined Leo Burnett Lapiz as Creative Director for Procter & Gamble and Kellogg’s Multicultural. In only a few months Ciro re-built the creative team to focus on developing award-winning work that made an impact in the United States Latin communities. One of his achievements during this tenure was the coveted Press Cannes Lion for his P&G client.


For his high creative standards and leadership, he was selected as “One Latin creative you should know in the U.S.” by Digiday. He took the role of Chief Creative Officer in February 2016.


Parallel to his current role as CCO of Dieste in Dallas, New York and L.A., Ciro has given keynote talks at international events such as Cannes and D&AD, promoting diversity, culture intelligence and creativity around the world.


Instagram / Twitter: @cirosarmiento


1999 Bryan St. Suite 2500. Dallas, TX 75201