Abe Garcia Executive Creative Director
Abe Garcia has been part of the Dieste team since 2015; currently leading creative duties for AT&T, Doritos, Cheetos, and Pollo Campero. Prior to his tenure at Dieste, Abe put to work his strategic creative style for several market-leading agencies where he provided multimedia solutions for different brands including Coors Light, Coors Banquet, Miller Lite, NBA, Burger King, Papa John’s, Yoplait, Honey Nut Cheerios, Progresso Soups, Green Giant, Totino’s Pizza, Procter & Gamble, Nestle, General Mills and Continental Airlines, among others.
Abe was born in Mexico where he ran the streets in his early youth before moving and being raised in the United States. It’s this biculturalism that allows him to switch between both cultures, providing the ability to effectively tailor messages for multiple markets as well as the total market. Couple this biculturalism with being an idea junkie has led him down a successful advertising career contributing to the growth and recognition of any brand he touches. His work has been recognized in Cannes, Clio, D&AD, Effie, One Show and has netted over 80 international, regional, and local awards.