Marialejandra leads all data, insights, cultural intelligence and research efforts at Dieste. Marialejandra’s experience working around Latin America and with the U.S. Hispanic consumer gives her a broad vision of the diversity of Latin cultures and their specific nuances. Her passion for understanding humans and their relationships has led her to pursue a Master’s in Social Anthropology. Accolades include earning the prestigious 2011 IPA Effectiveness Grand Prix, which recognizes creativity and strategic effectiveness for the Colombia Ministry of Defense.
June 23, 2020