On Minimalism, Consumerism and What It Could Mean for Advertisers

By Adrian Schleicher, Jr. Project Manager By my parents’ standards, I’m probably a minimalist. After three moves in my four years of college, I had become painfully aware of the sheer amount of possessions I had accumulated, and became increasingly more harsh with what items would actually make it to my next home. It turns out, by evaluating what I didn’t need, I began to value what was left over tenfold. Thus began my rather shallow foray into minimalism.   Lately, the concepts of minimalism and anti-consumerism are more prevalent than ever with the popularization of Marie Kondo’s The Life…