PROVOKE WEEKLY

THE DIARY OF MULTICULTURAL AMERICA

Demographically. Culturally. Technologically. Creatively. America is always reinventing itself.
Moving forward, the changing face of America is becoming more multicultural. And at Dieste,
we find that exciting. Because 1 + 1 = 3. The old, the new and the fresh combinations that they make
together. This is the stuff that Provoke Weekly delivers. In snackable, shareable slices for anyone
looking to be entertained & inspired.

 

Provoke Weekly 05/7 – Gaming For Good

Gaming has evolved over the years with exciting new platforms, control interfaces, and social networking. This has opened up the possibilities of how we participate and compete, as well as more intimately integrating gaming into our everyday lives. Three billion hours a week are spent gaming across the planet. This is a great platform for aiding in education, social awareness, personal health, fund raising, environmental protection and much, much more – while making it fun and easy to do. As Millennials and future generations grow up with gaming as second nature, integrating the simple ability to be involved, active, and…

Reinventing the News For a Social Age.

What would news be like in a digital world without the legacy of newspapers or broadcast TV news shows? The industry had better find out, and fast, given Millenials (and, really, everyone else’s) proclivity for getting their news through non-traditional channels. In any case, ITV is attempting to learn, and this is the story of their transformation to a truly digital-native platform. Via http://www.fastcocreate.com/1680321/reinventing-a-news-channel-for-a-social-age-an-itv-news-case-study

Young Brands With Long Histories.

On Facebook, The New York Times’ brand page includes a Timeline that dates back 161 years, which makes sense, considering the paper was founded in 1851. But why does the Timeline of music technology company Spotify, founded in 2006, stretch back to the 11th century? Because it’s fun and engaging, that’s why, and it helps to build the brand in an inexpensive and Millennial-friendly way. Via http://www.fastcocreate.com/1680425/young-brands-with-long-histories-facebook-timelines-allow-for-brand-storytelling-but-whats-t

Apathy vs. Innovation.

There are countless barriers to innovation, but don’t let apathy be one of them. If you do something big, shout it from the rooftops and, in doing so, you’ll spur further innovation in areas unimagined. Innovation feeds on innovation, in other words, and to not keep the ball rolling– or to not see that someone else is already rolling the ball and it might be your turn to give it a push– is to lose the momentum of the moment. Via http://www.fastcoexist.com/1679675/is-apathy-killing-innovation

Life, Freedom of Speech and now Internet.

This just happened, the UN sent a report declaring internet access as a human right, why? well in their own words, “the Internet has become a key means by which individuals can exercise their right to freedom and expression”. Will this result in better, and cheaper access? We don’t know, but it will certainly help bring that access to corners of the world where there previously was none, and that can only benefit mankind, so exercise your right to access the net. Via http://www.good.is/post/un-declares-internet-access-a-human-right-what-does-this-really-mean/

Two Sides of Genghis Khan.

Here’s a nice radio spot publicizing Chicago’s Field Museum’s Genghis Kahn exhibit. To tell both sides of the Kahn story– the side where he’s a bloodthirsty barbarian vs. the side where he was a social and political innovator– you simply adjust the balance on your stereophonic headphones. Flip the balance all the way to the right and you hear one side of the story; all the way to the left and you hear the other. Nice example of how the medium is the message. Via http://www.adweek.com/adfreak/radio-ad-uses-stereo-tracks-reveal-two-sides-genghis-khan-139850

How to provoke action in your audience.

One of the most powerful tools of social media– of any media– is the ability to activate your audience, but it’s often easier said than done. Here’s how the Adventure Project activated their audience, on a shoestring budget, in five easy-to-understand ways, for a project that brought jobs and clean water to India. The methods are easy, but the process can sometimes cause you to pull out your own hair. The results, though, are often worth it. Via http://www.fastcoexist.com/1679651/5-steps-to-activate-your-audience-for-action