Demographically. Culturally. Technologically. Creatively. America is always reinventing itself.
Moving forward, the changing face of America is becoming more multicultural. And at Dieste,
we find that exciting. Because 1 + 1 = 3. The old, the new and the fresh combinations that they make
together. This is the stuff that Provoke Weekly delivers. In snackable, shareable slices for anyone
looking to be entertained & inspired.


Insane in a Squid’s Membrane.

What happens when you hook a squid’s caudal fin up to an iPad via a suction electrode, pipe Cypress Hill through your iTunes and film the result at 8x magnification? Awesomeness, that’s what, and all in the name of neuroscience. Via

Provoke Weekly 08/13 – Free education, self-discipline not included.

Our higher education system is, in a word, broken. Tuition rates soar while many have chosen to return to school to ride out the economic storm and hopefully come out of it with better opportunities. However, statistics published recently show that the amount of outstanding student debt is greater than the total amount of credit card debt in the U.S. On the bright side, there are a growing number of online sites that want you to learn for free, and all you need is the discipline to sit in front of your computer or tablet and do it. Granted, you…

Provoke Weekly 08/06 – Conspicuous cultivation.

Back in the 80s, conspicuous consumption ruled. Your BMW, your Rolex, and the rest of your possessions defined you. Today, it’s not about that—it’s all about conspicuous cultivation: the social currency you gain by what you know, where you’ve been, and what you’ve experienced. Collecting experiences rather than material goods is the focus. Although posting a picture of the latest designer jacket you purchased is fine, your friends are probably not impressed. Dare I say, they may even think it’s a bit tacky. Look at your social feed. The most common things being shared are last night’s events, someone’s newest…

Provoke Weekly 07/30 – Digital shopping gets smarter

From virtual fitting rooms to instant feedback on your outfit, digital shopping is replicating the perks of brick-and-mortar stores and, in some cases, improving the in-store experience. Thousands of apps and software are being developed every day to make shopping smarter, faster, and cheaper. Retailers and brands that capitalize on technology and social media to enhance the customer’s shopping experience will unquestionably gain an advantage in the marketplace. Via[UNIQID]

Provoke Weekly 07/23 – There’s no stopping shopping’s mobile momentum

Consumers are more educated than ever before and are taking advantage of technology to become even savvier. They are actively engaged, want to simplify their lives, will go for certainty over cost, and will evangelize offerings that clearly understand them. And they are using their mobile phones as the main tool to achieve these goals. As a result, retailers and brands are scrambling to differentiate themselves. They’re trying to enhance the shopping experience in many different and relevant ways and enabling their consumers to use their mobile phones in the process. From simplifying payments to skipping the store altogether, marketers…

Provoke Weekly 07/16 – Recharging you

Although everyone loves an unexpected announcement that the office is closing early, many people aren’t taking advantage of their vacation hours. You are probably one of them. Why aren’t you taking your hard earned vacation time? You are constantly working but neglecting the work you need to do on yourself. Desires for personal growth and happiness need to be nurtured in order for you to do better overall. That doesn’t mean you have to jet off to the beach in order to improve your personal health and happiness, although that’s ideal for most people. There are developments emerging that allow…

Provoke Weekly 07/09 – USH Millennials are NOT like all other USH consumers

Overall, the US Millennial generation is more multicultural than any other adult generation in the US. They are also the most connected, with technology being second nature to them. Millennials lead all consumers in accessing real-time mobile information to help in decision making at the time of purchase. While US Hispanic Millennials may still prefer to eat traditional food and keep up with happenings in Latin America, they are breaking new ground as individuals by interpreting culture in their own way, just like non-Hispanic Millennials. Having grown up in America, they are hyper-connected, better educated and more comfortable with English….

Provoke Weekly 07/02 – Time for a boom in boomer marketing.

As a Millennial, advertisers persistently target and tempt me with technological advances and innovative design. Temptation, however, rarely leads to purchase… I’m a student, and I can’t afford to buy anything. So why do brands waste money trying to foster my loyalty when a shinier, newer innovation will seduce me tomorrow? My parents, on the other hand, are always buying the “toys” I really want. That’s not surprising, though, since boomers comprise 25% of the U.S. population and 40% of spending – more than any other demographic. However, as the target of only 5% of ad spending, they feel that…

Provoke Weekly 06/25 – Digital to tangible

The Internet is an information highway but more notably, a storage house. It has become your personal database of files and memories that have been uploaded and saved onto the web. However, people are beginning to make a conscious effort to unplug and take a break from the digital world. They long for tangible representations that yank the virtual world into physical reality. It is the job of brands to create a true dialogue with consumers that embodies these shifting desires for the tangible. Forging a path between offerings and experiences is key to translating ideas into solid depictions in…

Provoke Weekly 06/18 – The Evolution of M.D.

Social fever is something even doctors can’t prevent. As social media has evolved to play a greater role in our lives, we’ve seen how different industries utilize it. Lifesaving healers have now joined us in the sharing obsession. Today, surgeons are displaying their miracle work in real time. This new ritual has catapulted hospitals into the spotlight, and it seems to be spreading. We applaud the medical field for introducing a truly new way to break into the social world. This may be the beginning of numerous shared operations that could help educate potential patients and fellow doctors alike. Via…