Demographically. Culturally. Technologically. Creatively. America is always reinventing itself.
Moving forward, the changing face of America is becoming more multicultural. And at Dieste,
we find that exciting. Because 1 + 1 = 3. The old, the new and the fresh combinations that they make
together. This is the stuff that Provoke Weekly delivers. In snackable, shareable slices for anyone
looking to be entertained & inspired.


Rudy’s Rules for Success in Advertising (and life)

by Danny Villanueva, Group Account Director As my work anniversary is approaching, I’ve been reflecting back on the success we’ve had as a team, as well as my own, and can’t help but to think of Rudy. A multiple Cannes, Effie and One Show award winner, Rudy knows great advertising, at his core he is a great marketer, and overall human being. He’s got a presence to him, and though at times he can be tough, his approach is methodical and aimed at making those around him better. I found this out on day one. Within the first 10 minutes…

Marketers Are Doing Banner Ads All Wrong

by Todd Lilly, Senior Digital Producer Retargeting Ads: Love ‘Em Or Hate ‘Em It all started out so innocently. You liked the crazy cool shoes on Facebook or you did a quick search to see how much the “must-have” toy is that your kid mentions every single time “that” commercial airs. Time passes. And then it hits. And hits again. Over and over again — for the next 30 days. Those pesky retargeting ads. Acting as if they are your best friend — just dropping you a friendly reminder that you may have “forgotten” to hit that order button during checkout….

Multi-Everything: Our Musicians and Music Lovers 

by Nicholas Ross, Junior Art Director Last week we introduced a few of our Multidisciplinary, Multi-Everything people here at Dieste. This week we turn our attention to our talented musicians and music lovers. Ignoring the influence music plays in our lives would be quite a difficult task. Walk around any modern agency and you will see headphones in, or on, ears everywhere you turn. You might even be treated to what others are listening to as they play their favorite jams for everyone to hear. We are in a Post-American Idol civilization, and it seems every network has music shows or...

A Secret To Outstanding Ideas: Being Multi-Everything

by Leirum Rivas, Copywriter Talking about diversity in our industry is a given these days. The ad world is filled with people from all sorts of cultural backgrounds seeking out impressive advertising ideas. Increasingly, companies are interested in hires that bring something new and fresh to the table. Brainstorming boosts when being challenged with nuances, anecdotes and insights from the most unexpected places. Storytelling enriches by integrating this mix and becomes a powerful tool in a time of increasing competitiveness. Creative solutions from all brands are growing, multiple stories are showing in multiple devices at the same time and the fact…

Bring On 2017

by Erin Clark, Strategic Planning Director & Provoke Weekly Editor The holiday season often sparks a lot of retrospection, and we begin to anticipate what lies ahead in the year to come. Without a doubt there have been some tremendous changes in the marketing and advertising industry in the past year. Mobile has continued to disrupt, media has grown more fragmented, data and analytics are even more at the forefront, and clients are demanding more collaboration between agencies than ever before. Just take a look at the outcome of some of the largest agency reviews by P&G, McDonald’s and AT&T….

Provoke Weekly Holiday Edition

by Wegs, Chief Idea Officer Merry Marketing! For marketers, the holidays may truly be the most wonderful time of the year. For it’s not only a time of great commerce, but heartfelt emotions that make for memorable storytelling. So to celebrate our final Provoke Weekly of 2016, Dieste would like to share three fine examples of holiday marketing: 1) Amazon Prime, “Knee Pads” Most ads don’t stand a prayer. This spot revolves around two. One by an Imam and one by a Vicar, two men of the cloth who weave one story of holiday peace.   2) Sonos & Spotify, “#PlaylistPotluck” Music…


by Ciro Sarmiento, Chief Creative Officer We hear data is king, media is king, content is king and so on. But what about creativity? Isn’t creativity what makes data smarter? Isn’t creativity what makes media impactful? Isn’t creativity what makes content engaging? Creativity is the ability to fix under pressure in a unique way, inside an agency and across all departments. So believe it or not: Creativity should be king.   We should believe that insights could be magical if paired with solid creative ideas. Data will make it relevant and creativity will make it unique. When we find the…

What the Elections Taught Us About Reliable Data

by Alejandro Martinez, Director of Marketing Intelligence If we learned anything about the 2016 elections, it is that the media and the majority of politicians are out of touch with a large segment of the population. As marketing professionals, this leads us to ask the question whether some brands are also out of touch with their consumers. In recent years we have seen many brands craft an aspirational message in the image of young, successful, urban professionals that may not necessarily represent their target consumer. In many cases, marketing needs to reflect less of New York and Los Angeles culture,…

We Are What We Browse

by Matias Jaramillo, Director of Digital Initiatives This week, I wanted to share with you all the sites, sounds, books, apps, and bookmarks that we consume here at Dieste. We believe dipping our toes in all the pools of knowledge and inspiration across the World Wide Web helps us gain a better understanding about what multicultural is all about. What have we been surfing? It constantly awes me how a tiny piece of information, like a URL, acts as a door to vast amounts of cultural cues. By observing this type of information and the cultural and visual styles it amplifies,…

Moving Beyond Two Worlds: Today’s Millennial Latinas

by Elizabeth Guevara, Copywriting Intern & Gabriela Sosa, Social Media Coordinator  When you have a large group of women that co-exist in multiple cultures, how do you even begin to attempt to capture their attention? We’re talking about millennial Latinas and the vast diversity that exists within this growing consumer base. Understanding Latinas as consumers is critical. Latinas boast an estimated annual buying power of $1.2 trillion. According to Nielsen, 86% of Latinas are now the primary decision makers in their home, making buying decisions on everything from groceries to electronics. Additionally, 81% are making these purchases online. While many marketers still…