PROVOKE WEEKLY

THE DIARY OF MULTICULTURAL AMERICA

Demographically. Culturally. Technologically. Creatively. America is always reinventing itself.
Moving forward, the changing face of America is becoming more multicultural. And at Dieste,
we find that exciting. Because 1 + 1 = 3. The old, the new and the fresh combinations that they make
together. This is the stuff that Provoke Weekly delivers. In snackable, shareable slices for anyone
looking to be entertained & inspired.

Women Who Raise Their Voice Create Echoes

By Maria Garcia, Social Media Video by Tony Pacheco, Sr. Producer As we finalized the month of March we also recognized the continued accomplishments and strides that women have made throughout history. More importantly, we wanted to shine a light on what some of the women at Dieste thought of when asked about women who ground them and words they look for during difficult times. We sat down with a few of our very down Dieste women to talk a bit on what they think about women in our industry. We learned that each woman brings with her an experience…

April 13, 2018

in brands, culture, ideas, provoke weekly

by Dieste

Millennial Travelers No Longer Travel Alone

By Sandy Auren, Sr. Account Planner What comes to mind when you first hear the words millennial and traveler? Does your mind automatically get the picture of a 20 something-year-old getting knee deep in artisanal beer and backpacking their way to Budapest? That generalization may no longer be true. Think about it, millennials have grown up, and have the money and the will to spend on travel, but they’re no longer traveling alone. Today 57% of all millennial women are moms and 43% of all millennial men are fathers. Despite the growth of responsibilities, a millennial’s desire to travel, and…

April 6, 2018

in brands, culture, ideas, provoke weekly

by Dieste

Generation Z: I’ve Got This

By Danny Villanueva, Group Director For the last several weeks, Provoke Weekly has devoted some due perspective to the movements of inclusion, empowerment and representation for women in leadership in the world of business and marketing. As I’m a father of two young women, the editors of PW thought that I may have a unique perspective, particularly one that I could share through the filter of my daughters’ eyes. So while Miranda, my oldest at 20, is home from university on spring break, and Sara, a 16-year-old sophomore in high school, is just home because I asked nicely, I sat with…

March 23, 2018

in brands, culture, ideas, provoke weekly

by Dieste

More Diversity in Our Workplace, Better Representation in Our Work

By Rocio Ramirez, Sr. Art Director As an art director, I don’t often struggle with how to visually bring an idea to life. However, when it comes to the writing part, I still often find myself at a loss for words (thank God for copywriters, right?). So, as I find myself googling “how to write a short article,” I am reminded of two weeks ago, when I spent the evening surrounded by some of the leading women in advertising. I was fortunate enough to attend the Cannes Lions See It Be It: New York Edition. See It Be It is…

March 15, 2018

in brands, culture, ideas, provoke weekly

by Dieste

Gender Parity Is Good for the Business: How to Accelerate Gender Parity Within Organizations

By Carla Eboli, CMO A study developed by the World Economic Forum shows that at the present-day rate of advancement, the overall gender gap in North America will take 168 years to close. This is well behind Western Europe (61 years), Latin America (79 years) and the Middle East (157 years). The study, called Global Gender Gap Report 2017, covers an average of 144 countries and measures the gender gap in areas such as Economic Participation Opportunity, Educational Attainment, Health & Survival and Political Empowerment. The good news, according to the report, is that the United States has closed…

March 8, 2018

in brands, culture, ideas, provoke weekly

by Dieste

The Magic Realism Drill

By Ciro Sarmiento, Chief Creative Officer Recently I was invited to speak at El Ojo de Iberoamérica in Buenos Aires. I opened the keynote with a brief description of what magic realism is: A Latin American literary movement created during the 30’s, where fantastic elements are added into a realistic narrative. You can see that in Gabriel García’s masterpieces “Cien años de soledad” and “El amor en los tiempos del cólera”. Growing up in Colombia, like I did, was an experience I will always feel grateful of. It opened my eyes to all sorts of South American idiosyncrasies that most…

March 2, 2018

in brands, ideas, provoke weekly

by Dieste

Inspiring a New Generation of Creative Thinkers

By Rubén Terrazas, Copy Editor The democratization of knowledge is one of the greatest things to have happened to humanity. No longer is knowledge the domain of a few notables or academics. Now, access to information is open to almost everyone, everywhere, at all times. The printing press led the way, followed by public libraries and mass media; and after the internet, the floodgates opened and there has been no looking back ever since. But even with all the technology available at our fingertips, good old-fashioned word of mouth and face-to-face interaction are sometimes the best ways to disseminate information….

February 23, 2018

in brands, ideas, provoke weekly

by Dieste

Are You as Excited as We Are About the Release of “Black Panther”?

By Erin Clark, Planning Director The newest Marvel Studios blockbuster is poised to break through one of a few “glass ceilings” in Hollywood, and as a multicultural agency, we can’t wait! When the Marvel character Black Panther first debuted in the 2016 movie Captain America: Civil War, the response was a resounding “YES!” and the buzz has been building ever since. According to Fandango, Black Panther has pre-sold more tickets than any other superhero movie at the same point in its life cycle. And the NY Times reported, the trailer teaser — not even the full trailer — racked up…

February 16, 2018

in brands, ideas, provoke weekly

by Dieste

20 Predictions for Super Bowl 2019 Ads

By Brazos Elkins, Jr. Copywriter Now that a few days have passed and everyone’s forgotten this year’s Super Bowl commercials, let’s make some educated guesses about what brands will do next year. Super Bowl LIII will take place on February 3, 2019 at Mercedes-Benz Stadium in Atlanta and air on CBS. 1.) Amazon’s Alexa is featured as a commentator throughout the game. She can’t pronounce Gronkowski. 2.) Non-sponsor Google “hacks” the big game by enabling Google Homes to respond to Alexa and talk over her during the whole game. No one notices Alexa mispronounce Gronkowski. 3.) Samsung becomes…

February 9, 2018

in brands, ideas, provoke weekly

by Dieste

Trying to Be Inclusive? Make Authenticity and Relevancy Your North Star

By Gabriela Gonzalez, Planning Director Have you noticed the air time that mixed race families have on ad commercials lately? There has been an explosion of racial diversity in advertising, featuring mixed-race couples and families who are now becoming part of the new normal. This is a great step to reflect today’s diverse America, where about one-in-ten newborns are multiracial. Especially because it should be to no one’s surprise that together, diverse segments (African America, Asian, Hispanic, LGBTQ and mixed-race households) account for the majority of the population. Today, values such as open mindedness, inclusion, and diversity continue to be…

February 2, 2018

in brands, ideas, provoke weekly

by Dieste