PROVOKE WEEKLY

THE DIARY OF MULTICULTURAL AMERICA

Demographically. Culturally. Technologically. Creatively. America is always reinventing itself.
Moving forward, the changing face of America is becoming more multicultural. And at Dieste,
we find that exciting. Because 1 + 1 = 3. The old, the new and the fresh combinations that they make
together. This is the stuff that Provoke Weekly delivers. In snackable, shareable slices for anyone
looking to be entertained & inspired.

 

IKEA Expands.

IKEA is taking a page out of Apples hand book and looking to integrate two seemingly different product categories into one. IKEA is working with various electronics companies to manufacture and sell furniture with integrated electronics. So in essence you will no longer need to figure out how to hide all those cables that often mess with "aurora" of your room. This is an interesting business move at an interesting time as big box electronic retailers like Best Buy struggle. The one challenge many might see from a marketing perspective is the quality perception already tied with IKEA products and...

Hugs for Cokes.

Coca Cola deploys an attention demanding campaign in Asia by spreading the love. In Asia Coca Cola deploys vending machines that rewards consumers with a coke when the pedestrians show a little love. The vending machines are branded with "Hug Me" across the middle. The goal of the campaign is to evoke positive emotions and tie those emotions to the global giant. Via http://designtaxi.com/news/352200/New-Coca-Cola-Vending-Machine-Dispenses-Coke-In-Exchange-For-Hugs/

Silver & Light

Playing off of yesterday's post about the purchase of Instagram by Facebook and how personal photography would undergo changes because of it, did you ever wonder what it might feel like to shrink yourself down and stand inside a camera? Well, now you know.