Billions in Deals Show How Tech Has Consumed Marketing

  By: Julia Estacolchic, Group Account Director The investments in acquisitions, IPO, startups and funding toward marketing tech continue to experience all-time highs. Business Intelligence and Social Listening Tools took the most of it in the last quarter of 2014. See the full Provoke – Not Thinking Tech Yet? Pray for Forgiveness  

Marketing Technology & Digital Budget to Increase

  By: Julia Estacolchic, Group Account Director As marketers consider big data the foundation to identify trends, opportunities and barriers, it is not surprising that the large majority anticipates an overall increase in technology and cross-departmental support for digital. See the full Provoke – Not Thinking Tech Yet? Pray for Forgiveness  

Data-Driven Tips for Successful New Year’s Resolutions

  By: Elsa I. González, Strategic Planner  Whatever your 2015 goals are, there are tools to help you achieve them. By tracking our efforts, it’s easier to act on the information we’ve been given. We might need to get to know our habits better before trying to change them.    Catch the full Provoke Weekly – Wellth is Wealth

2015 Is Already a Tech Success

  By: Meredith Moon, Copywriter @cirque_luna I have a love/hate relationship with TV. Let’s just say it’s complicated…TV that is. There are so many channels to cater to a diverse array of consumers, however most consumers don’t watch a majority of the offerings.   New services have slowly chipped away at cable TV for years with Netflix, smart TVs, Apple TV and other digital media players. But yesterday the Consumer Electronic Show in Las Vegas kicked off with a huge announcement: Dish Network is launching Sling TV, a web-based service that will offer channels like ESPN and CNN for just…

Speak Art

  By: Francisco Cardenas, Director of Digital Strategy @chitocardenas | December 22, 2014 Everybody can say at some level that they speak art, or at least that art speaks to them. At Dieste Inc., we understand the power of art and the appeal it has at a multicultural level. Sree Sreenivasan (Twitter: @sree) acts as the Chief Digital Officer of the Metropolitan Museum of Art (@metmuseum) with the task of taking the story of art beyond the tangible and into a digital world using any and all types of new tech. As storytelling in a multicultural landscape becomes more and more digital,…

British Retail Marketing Brilliance

By: Javier Güemes, Executive Creative Director | December 17, 2014 Great creativity is nothing if doesn’t generate results; money talks baby. In a different and very well done example of Integrated Thinking, this brand connected an emotional TV campaign with sales related to one of the stars in the spot: a toy penguin. They created impressive results by mixing an emotional idea with a great execution, an e-commerce platform and product designers and developers to bring a “green” Christmas to a lot of people, including the executives of this firm. Catch the Full Provoke Weekly – Integrated Thinking

“BarbieStyle” On Instagram

By: Javier Güemes. Executive Creative Director | December 17, 2014 Social platforms, pictures, fresh ideas and product placement together would never make any sense few years ago. Today, all of them combined create a perfect example of Integrated Thinking. Catch the Full Provoke Weekly – Integrated Thinking

What Keeps Email Marketers Awake at Night?

By: Javier Güemes. Executive Creative Director | December 17, 2014 One example of Integrated Thinking is an e-mail campaign. It might seem like the only thing you need to do is to write an appealing subject line an insert the information in the body. Obviously there’s more to it than that: you need to integrate it with other technologies, you need a creative way to increase the open rates, you need to improve your list and you need someone to help make sense of the results. Common sense, right? Well, maybe it’s not that common. Catch the Full Provoke Weekly: Integrated Thinking

Super Power Button

By: Francisco Cardenas, Director of Digital Strategy, @chitocardenas  | November 21, 2014 It should not be a surprise by now how powerful social media can be to drive awareness over an issue and what it can do to generate a shift – just look at the #icebucketchallenge and what it did for the ALS Association. Well, if you hadn’t noticed, earlier this month both Facebook and Google came out with an effort to drive donations to fight #ebola. It was especially refreshing to see how they donated part of their “real estate” to drive awareness and donations over the issue with the simple power…

Facebook’s Attempt to Bank on Snaps

  By: Jesse Echeverria, Community Manager, @jesseechev & Mike Henderson, Account Management | November 19, 2014 While Facebook continues to see it’s engagement dwindle, the new kid on the block, Snapchat, has captured the attention of the new and hyper-engaged teenager user. In only three months, the number of snaps sent by these kids have skyrocketed from 200 million to 350 million. No wonder Facebook believes Snapchat is the perfect bandaid for it’s bleeding worries.