Data Joins Creative at the DMA’s &Then 2015 Conference

Eduardo Rocha, Sr. Copywriter We joined hundreds of marketers from around the world at Direct Marketing Association’s &Then 2015 conference. Creatives, technologists, strategists and data experts shared insights, challenges and best practices in data-driven marketing. We came away with deeper insights into the interaction between data and creative. Taming the Unstructured Data Jungle If we accept that the role of data is to inspire great creative, we’re going to be seeing a lot of inspiration soon. That’s because shortly, multicultural marketers might benefit from data that lets them target their messages taking into account not just culture and language, but…

Virtual Reality Makes a Comeback in Marketing

By: Mary Gutierrez, Contributor Virtual Reality. Remember that? The concept was huge and originally thought to be a technology that would greatly enhance the gaming and marketing industries. Even though this was a big trend, the technology hasn’t been readily available to consumers. Virtual Reality has been around since the mid-1990s, but is now gaining more and more recognition with the marketing industry and is even said to be the next big medium for marketers according to Forbes. What is Virtual Reality? The whole idea of Virtual Reality is that the user is presented with a completely artificial and immersive…

E-readers Offer Untapped Potential for Hispanic Marketing

By: Michael Devine, Assistant Account Executive E-magazines and e-books now allow marketers to extend their reach toward Hispanics beyond the services that print and mobile advertisements can provide. These platforms allow companies to embed links into books, articles and advertisements to provide more information about their products. With Hispanics among those at the forefront of the e-reader market, this form of branded content is extremely underutilized by brands hoping to pioneer the way they see ads.   Hispanic usage of e-readers First, we’ll take a look at why e-readers may attract Hispanic consumers in the first place. It seems as…

Marketing to Hispanics with YouTube

By: Audrey Bell and Michael Devine, Brand Leadership With the constant technological advances of today’s world, it is especially difficult for brands to stay connected with consumers. This is why the majority of brands have created YouTube channels to show certain TV spots in addition to airing them on television. In fact, a new video is uploaded to YouTube by a brand every 18.5 minutes. This large influx of branded video content is being well received by consumers, with the monthly viewings of these videos from the top 100 brands on Youtube up 55 percent from last year. With its…

Why Brands Should Utilize Snapchat to Reach Gen Z

By: Audrey Bell, Brand Leadership When many people think social media, Facebook, Instagram and Twitter are the main platforms that come to mind. However, that list has recently grown to include Snapchat, the fastest growing social app in 2014. With the ability to show real-time images and videos complete with messages and drawings, Snapchat now has an estimated 200 million users. The majority of its users are between the ages of 13 and 24, making it the ideal social media app for reaching Generation Z. Carla Eboli, Chief Marketing Officer of Dieste, recently wrote an article about this unique generation….

Buyable Pins on Pinterest: Why Brands Should Target Hispanics Millennials

By: Mary Gutierrez, Creative Department Ever wanted to buy something you saw on Pinterest? Well, you’re in luck. According to Mashable, on Tuesday Pinterest officially announced that they will offer Buyable Pins for IOS phones this month—Android users will have to wait a bit longer. Now when you scroll your time away on Pinterest, you will be able to purchase some items you see. The Buyable Pins have a blue price tag and when you tap the pin it will direct you to a screen that says “Buy It” or “Pin It.” So, what does this mean for Hispanic marketing?…

How Spanish SEO Can Boost Your Brand Presence Online

By: Andrea Barreto, Jr. Art Director @andrisabavi Now that we’re almost halfway through the year, polishing up your Spanish SEO strategy may be the perfect tactic to boost your brand presence online (if you’re not doing it already). There’s no question about the fact that Hispanics make up a significant portion of the buying power in the United States, and brands are doing everything they can to reach them through many channels—especially digital. However, in all the efforts to connect with this complex mosaic of people, marketers still seem to overlook search engine optimization, especially in Spanish. Google’s Commitment To…

Who Is Gen Z?

While specialists and experts are still discussing the top age of the Generation Z population—some say it starts in the mid 1990s and goes to the present day, while others say from the mid 2000s to the present day—they all agree that this is the most diverse generation in the history of United States. According to a recent article published by Ad Age, GenZ currently looks like this: 55% are Caucasian 24% are Hispanic 14% are African-American 4% are Asian Besides being the most multicultural generation, GenZers are currently the biggest demographic group, representing 25.9% of the U.S. population, meaning…

Mobile Marketing to Hispanic Millennials

Hispanic Millennials feel naked without their phones. That’s what iab found out in an ethnographic study that they conducted. More importantly, Hispanic Millennials are more open to mobile advertising if they’re interested in the content and if they’ve opted in to the advertiser. For more on this finding and more, here’s the topline to this iab report.  

Data Driven vs. Data Guided

  By: Ruben Terrazas, Copy Editor/Translator To data or not to data? That shouldn’t be the question. Instead, the question should be how to use said data? The general consensus in all industries is that data is vital to planning, operations, and delivery. And while I completely agree with all of the above, I also think we should be careful not to let data drive every single decision and forget about things like instinct, vision and experience. Moving from the education to the advertising field, I noticed a similar importance given to data use in achieving desired goals and results….