Whole Brain Thinking: Creative Strategy

By Justin Rubenstein, Strategic Planning Intern   There are so many words in the advertising industry that it’s difficult to keep track of them all. While some terms aim to describe the traditional elements and processes, others are newly coined to identify emerging trends. As an aspiring wordsmith myself, there’s one such term that continues to confuse me, despite having taken a class on it in college.   Creative Strategy   It sounds oxymoronic. How did two, such contradictory words fuse together? What do they mean? What does creative strategy mean for businesses and organizations? Teams? Individuals?   As one…