Digital Renaissance

By: Francisco Cardenas, Director of Digital Strategy, @chitocardenas | October 15, 2014 Few events put together such an array of marketing players like the IABMixx Awards and conference. This year was no exception: from publishers, ad agencies and media to technology companies, data analysts and content creators (like actors and musicians) to even communication holding company kingpins. I had the opportunity to be a judge at the 2012 IABMixx awards in Mexico and was very impressed with the range of expertise that the panel of judges represented. We had at the same table creatives, planners, clients, media and even publishers debating…

#HowToDad Campaign

  By: Gaby Gonzalez, Sr. Strategic Planner, @soygabygon | October 8, 2014 Cheerios, again, took a bold step to recognize fatherhood without mocking dads. As we see gender roles continue to be redefined not only by women but also men, Cheerios launched a campaign to do precisely that. Walking away from the typical scenarios of mocking dads and portraying them as the clueless parent, this campaign is one of the first to speak to dad in a mom-reigned categories: CPG and cereal.  Catch the full Provoke Weekly – Redefining Gender Roles

#HeForShe Campaign

  By: Gaby Gonzalez, Sr. Strategic Planner, @soygabygon | October 8, 2014 In her now infamous speech, Emma Watson urged all of us to stop igorning current issues women still face and are ignored at work, at home, and at school. What made the speech so powerful is the fact that it highlighted how gender equality is also affecting men, since feminism has become synonymous with man-hating.   Catch the full Provoke Weekly – Redefining Gender Roles

Sexism Illustrated

  By: Gaby Gonzalez, Sr. Strategic Planner, @soygabygon | October 8, 2014 In a simplistic way, the artist challenges us to question ourselves on the complex issues of gender-role stereotypes and sexism. Through her book, she also tactfully highlights key differences in the ways a person’s gender influences how we see the world.  Catch the full Provoke Weekly – Redefining Gender Roles

Redefining Gender Roles

By: Gaby Gonzalez, Sr. Strategic Planner, @soygabygon | October 8, 2014 Everybody has their own idea of who they are. However in the last decade, Latinas have stepped up with their mainstream counterparts to challenge societal expectations. They are redefining themselves to as small-business owners, confident career women, proud moms, and have embarked on a journey of self-improvement. What we are seeing today is an overhaul of traditional gender roles, with increasing focus on true gender equality and mainstreaming the inclusivity of both male and female roles. As marketers we need to keep this in mind, especially since we have…

Talk It Out!

By: Tony Dieste, Chairman, @TonyDieste | October 1, 2014 Just last week as I was shuttling my daughter and her teenage friends to an event, I realized just how deeply ingrained texting and Snapchating is to their social lives (correction – lives).  There is no doubt that mobile technology has connected people more closely than ever before, yet at the same time most of this communication is now either visual (pictures) or based on texting. Calling has fallen the way of the T-Rex in my family. However, there is a nascent but rapidly growing trend of apps, technology and phone features that…

Watch Out!

By: Tony Dieste, Chairman, @TonyDieste | October 1, 2014 Watch out! Who doesn’t want to talk into their wrist like we used to do as kids playing spy games? The possibilities here will be endless, with dozens of developers creating push-to-talk and other messaging platforms, recording your voice and sending a digital voice packet via your watch will seem as normal as teenage girls talking to each other via text in a car. So, It looks like talking, that cumbersome, fashionably uncool form of communication just might not be dead after all! Catch the full Provoke Weekly with the list of apps that…

Striking the Right Chord

By: Tony Dieste, Chairman, @TonyDieste | October 1, 2014 Cord from Google Creative Labs is an incredibly simple, incredibly fast voice messaging that lets you chat with one friend or shout to a whole group of friends. You can save the messages you love and the rest will disappear. Cord is an interesting new way to talk on your phone again. Similar to ChitChat the messages have built in obsolescence.  Catch the full Provoke Weekly with the list of apps that help you TALK IT OUT!

Chat the Night Away

By: Tony Dieste, Chairman, @TonyDieste | October 1, 2014 ChitChat is the app allows users to send voice messages directly to one another. Messages can be sent to any iPhone contact, but they need to install the app to hear them. Moreover, the service speaks to the digital ephemerality trend in that the messages self-destruct after they are heard. Catch the full Provoke Weekly with the list of apps that help you TALK IT OUT!

emPOWERED – Charge on the Go in Style

  By: Mindy Shepperd, Assistant Account Executive, @minleighlove | September 24, 2014 One of the worst feelings a tech junkie can have is running out of battery. One of the worst feelings a fashionista can have is not having a bag to go with that perfect outfit. This is a fashion/tech addict’s dream. These purses by emPOWERED have a space to charge your phone, whether it’s sitting in your bag waiting for the perfect tweet or you’re out on the town and realized you need some juice ASAP! Fear no more.  Catch the full Provoke Weekly – Love it. Live it. Wear…