Multicultural Entertainment: On the big screen, the small screen, the second screen and the computer screen

By: Meredith Moon, Copywriter, @cirque_luna   As we move towards a minority majority in the U.S., what we see on screen doesn’t do a great job of reflecting our diverse population. What we do see are often stereotypes that do not portray Hispanic or Black or Asian culture accurately. But different mediums take different approaches. Below we’ll look at how Hollywood compares to TV and online content. Some call it the Golden Age of TV. Others might say it’s the dark ages of film…for multiculturals at least. But it is definitely the year of online and streaming content.   The Big…

My love don’t cost a thing… well, maybe just a little

  By: Carla Eboli, CMO, @ceboli Chubby cupids are flying around and pink hearts are beating faster. And while millions of men and women in the U.S. celebrate Valentine’s Day (Día de San Valentín) by smelling red roses, retailers will be celebrating the smell of greenbacks. According to the National Retail Federation’s Valentine’s Day Consumer Spending Survey, the average person celebrating the occasion will spend $142.31 this year, up from $133.91 last year. And a big part of all Valentine’s spending, from chocolates to flowers and jewelry (no necklaces, please), will come from U.S. Hispanic consumers. Historically, according to Mintel…

Brands That Say “Bae” Are On Fleek (Or On Point)

  By: Monica Navarro, Account Executive, @monicafromtexas Advertisers know that millennials are a tough group to win over; and in an effort to target millennials, brands are starting to speak their language. By borrowing words like “bae” (meaning babe) and “on fleek” (or on point) and infusing them into their messaging, brands like Taco Bell and Denny’s are attempting to be more relevant and interactive. Instead of marketing to millennials, these brands are speaking with them, in a two-way dialogue, in a language the target is familiar with. It’s no wonder generations before the millennials dislike when brands stoop down…

Disney: The Ultimate Multicultural Story

By: Francisco Cardenas, Director of Digital Strategy @chitocardenas Being exposed to the work we do at Dieste, Inc., one of the top multicultural advertising agencies in the U.S., I could not help noticing, while on a recent Disney vacation, how their stories are written and told. They go beyond geographical borders, ethnicity, age and educational backgrounds – heck, if aliens were to stop by, they would surely be captivated by the magic of a Disney story. They are the true storytellers of a world where everything connects and makes sense through magic. Their stories are simple and insightful, told in a…

Not Thinking Tech Yet? Pray for Forgiveness

  By: Julia Estacolchic, Group Account Director It’s no secret that technology is now an integral part of our marketing efforts as technology, its benefits and the tools it provides are baked into business, marketing and advertising plans. In today’s world, it would be considered a marketing sin for an idea to be thought out, developed or implemented without the notion of marketing technology. Nowadays technology touches more than just techies, and it doesn’t limit itself to technological implementation. Technology is critical to the growing role of data within marketing, and it provides business intelligence to make educated planning decisions…

Wellth Is Wealth

  By: Elsa I. González, Strategic Planner  A balanced lifestyle has become the new achievement, simply put in one word: wellness. We know that “work hard, play hard” is unsustainable, making wellness more valuable than ever. So not only do we seek to be physically healthier, we want to be mentally and spiritually better, more productive and ultimately happier. The notion of well-th is here to stay, as people demand goods and services around this emerging holistic wellness value proposition. Clean slate or not, 2015 will be the year to redefine ourselves – but most importantly, to find a new…

Happy Holidays!

  By: Wegs, Chief Storybuilding Officer Happy Holidays! Provoke Weekly would like to extend warm holiday greetings to you and yours as we prepare for an exciting new year of fresh insights and observations on Multicultural Marketing. And as our Coke can nativity scene suggests, we’re in a celebratory mood with the following seasonal nuggets of holiday marketing. Catch the full Holiday Provoke

Integrated Thinking: A creative person needs 5, 6 and 7 senses

By: Javier Güemes, Executive Creative Director | December 17, 2014 It’s not a surprise that these days any creative person, no matter what department they work in, needs to be alert about what it is happening in the world. In the last couple of years the explosion of social platforms and apps has changed the creative field. This represents a challenge in and of itself, but at the same time it’s a great opportunity to explore and optimize. Be aware and be ready to react. More than ever, “Integrated Thinking” is the key; collaboration between disciplines and integration of media outlets are what…

1+1= 3 Changing the Equation with the Booming Hispanic Market

  By: Wegs, Chief Storybuilder | December 10, 2014 What if someone told you that there are more Hispanics living in the U.S. than there are Canadians in Canada? What if someone told you that America’s minority population is growing 21X faster than that of the white population? And what if you knew that last year for the first time in our country’s history, the white death rate outpaced the white birth rate? Makes you wonder where your next consumer is coming from, doesn’t it? Selected 3 times as Ad Age’s Multicultural Agency of the Year, you might suspect that Dieste may…

Maximizing Classroom Diversity

  By: Dannely Flores Kramer, Planning Director, @danneliux | December 3, 2014 Today, diversity in education is becoming a sought-after value from foreign languages to cultural immersions. And school curricula from pre-K to college are growing in a way that reflects this trend. In the past, schools began dual-language programs to meet the needs of immigrant children, primarily in Spanish. Curricula are now evolving to benefit English-native students in a variety of languages and immersion to different cultures as a more holistic approach to education, a response to our ever-changing cultural landscape.  Language skills and cultural sensitivities are key traits for equal…