1+1= 3 Changing the Equation with the Booming Hispanic Market

  By: Wegs, Chief Storybuilder | December 10, 2014 What if someone told you that there are more Hispanics living in the U.S. than there are Canadians in Canada? What if someone told you that America’s minority population is growing 21X faster than that of the white population? And what if you knew that last year for the first time in our country’s history, the white death rate outpaced the white birth rate? Makes you wonder where your next consumer is coming from, doesn’t it? Selected 3 times as Ad Age’s Multicultural Agency of the Year, you might suspect that Dieste may…

Maximizing Classroom Diversity

  By: Dannely Flores Kramer, Planning Director, @danneliux | December 3, 2014 Today, diversity in education is becoming a sought-after value from foreign languages to cultural immersions. And school curricula from pre-K to college are growing in a way that reflects this trend. In the past, schools began dual-language programs to meet the needs of immigrant children, primarily in Spanish. Curricula are now evolving to benefit English-native students in a variety of languages and immersion to different cultures as a more holistic approach to education, a response to our ever-changing cultural landscape.  Language skills and cultural sensitivities are key traits for equal…

Take control of your creativity

  By: Luke Roberts, Senior Strategic Planner, @lukerockstar | November 26, 2014 We all know what it’s like to have an “aha!” moment, but they can be maddeningly elusive, especially when you’re on a tight timeline. Understanding the science of great ideas and what you can do to expedite their arrival could be the catalyst you need to break through your creative block. Getting to the better ideas means we must first get focused. These days, there are countless distractions. Techniques to clear mental chatter can lead to more mindful and intentional thinking. Deep breathing can help you “rest and digest,”…

Social Media Apps

  By: Jesse Echeverria, Community Manager, @jesseechev & Mike Henderson, Account Management | November 19, 2014 What’s Mark Cuban, Dallas’ own technology billionaire, investing in now? Well, before you scroll down, consider this. Where is all the technology money flowing these days? What are marketers spending more and more resources on? What occupies over 3 hours of a millennial’s daily time? You guessed it: social media apps. From Facebook offering to buy Snapchat for $3 billion cash to Kim K’s mobile app making $43 million in three months. So what is a latest-and-greatest app you should get familiar with? Ocho, the new video-based social networking…

A Close Look at Young Adults

  By: Carla Levy, Quantitative Storyteller | November 5, 2014 A recent report, America’s Young Adults: Special Issue, 2014, published by the Federal Interagency Forum on Child and Family Statistics, provides a rich context for understanding the health, education and well-being, among other indicators, of the younger adult segment population, 18-24 years of age. According to the America’s Young Adults report, today young adults are more ethnically diverse and show higher college enrollment but are less financially stable.  Catch the full Provoke Weekly – Emerging Adults in the Spotlight

Emerging Adults in the Spotlight

  By: Carla Levy, Quantitative Storyteller | November 5, 2014 Recently I unearthed the America’s Young Adults: Special Issue, 2014, published by the Federal Interagency Forum on Child and Family Statistics, which deploys some great insights that are worth looking at. Younger Adults are Shaping America From a numerical perspective, this segment shows a significant size: 13% of the total adult population, or 31.2 million people, which is not a demographic to be ignored. But the most interesting thing is not the size itself, but how this younger adult segment is shaping the American cultural landscape. America’s youth today are diverse…

“Be the designer of your own destiny.” – Oscar de la Renta

  By: Carla Eboli, Chief Marketing Officer, @ceboli | October 30, 2014 “Be the designer of your own destiny.” – Oscar de la Renta Oscar de la Renta, one of the greatest fashion designers in the world, will always be remembered not only for the feminine and flattering style of his pieces but also for the fact that every first lady since Jacqueline Kennedy has worn his clothes. He dressed first lady Nancy Reagan in the 80s, provided the gowns for inaugural events for both Hillary Clinton (1997) and Laura Bush (2005), and Michelle Obama was wearing one of his creations a…

The Brazilian man behind Calvin Klein’s women’s collection

Source: Teen Vogue By: Carla Eboli, Chief Marketing Officer, @ceboli | October 30, 2014 When Francisco Costa moved to NY in 1985 from his hometown, Guarani in Minas Gerais, Brazil, he didn’t know a single word of English. But he knew a much more relevant language: fashion. And it was speaking this very fancy language that Mr. Costa made his way from his hometown of 8,000 people to Calvin Klein’s powerhouse. Catch the full Provoke Weekly – “Be the designer of your own destiny.” – Oscar de la Renta 

Argentinian charm conquered celebs

Source: Richard Harbus By: Carla Eboli, Chief Marketing Officer, @ceboli | October 30, 2014 He was introduced to fashion through his “abuela”, a fashion enthusiast whose closet was filled with elegant creations by designers such as Christian Dior, Balenciaga and Chanel. Currently Victor de Souza is one of the most celebrated young Latino designers, known for his beautifully tailored clothes, which are elegant and sexy and use vibrant colors. Victor was the designer behind magnificent Mary J. Blige’s “Share My World Tour” wardrobe his creations have adorned celebrities such as Nicole Kidman, Jennifer Lopez and Sarah Jessica Parker.  Catch the full Provoke…

From FOMO to JOMO

  By: Paco Olavarrieta, Chief Creative Officer, October 22, 2014 We all have suffered the symptoms of FOMO, aka the Fear of Missing Out:  Checking Facebook and Twitter every half hour to see what’s going on and make sure we are not missing out on “something” or checking email at work compulsively, interrupting our task at hand just in case anything “important” is happening. The problem with this obsession of being “connected” at all times is that it disconnects us from the present moment—instead of being in the here-and-now we are in the there-and-then. Luckily there is an antidote for…