How We Learn

  When I’m not working for my clients, I’m working for my students.  For the past 4 years, I’ve been an adjunct professor at CUNY Baruch College in NYC.  As a rookie teacher with no prior experience or training of any kind, I had to create my own syllabus and lesson plans.  I had to fly the plane while building it. But I knew that, based on my own educational experience, I learned best by applying the concepts to real-life examples. It always provided the greatest level of understanding. Little had I known then, but I was applying a proven theory: Benjamin Bloom’s Taxonomy. Bloom’s…

Total Market Clarified

    Greg Knipp, our Chief Executive Officer, provides his perspective on the incompleteness of the “total market” model. Reminding us that while a holistic integrated approach is what we all strive for, we must recognize when one common Total Market solution doesn’t solve multiple marketing challenges.

Live-Streaming, Millennials and the Future

Whether Twitter’s Periscope is a Meerkat killer is irrelevant now. Live-streaming mobile apps are making waves, and we are just moving into high tide. These apps allow you to watch and comment on live-broadcastings and have everyone from celebrities to politicians diving in. Let’s take a look at who may be using these apps and where marketers are seeing opportunities. Not long has passed since South by Southwest (when Meerkat was launched), but many see live streaming as a content experience too shiny to pass up on. HBO and Red Bull are some of the first brands jumping in, as…

Marketing to Tejanos – Part 1

  By: Elsa I. Gonzalez, Account Planner and Franco Caballero, Creative Strategist You don’t have to live in Texas to hear the incessant reminders by experts of all fields, that the Lone Star State is on track to become majority Hispanic. By 2010, Texas had already become a “majority-minority” state, with minorities outnumbering Anglos by some two million – and with Hispanics alone accounting for 37.6 percent of residents. Although projections vary, Texas will likely have a Hispanic majority in the foreseeable future. That being said, those numbers don’t reflect a truly unique cultural dynamic: the Texan Insight. Texas is a…

Where Do the Children Play?

  By: Michael Henderson, Account Director Cat Stevens once wrote: “When you crack the sky, scrapers fill the air. Will you keep on building higher ’til there’s no more room up there? … Oh, I know we’ve come a long way, we’re changing day to day, but tell me, where do the children play?” While his character, political views and approach to life may be up for question, the song’s narrative certainly makes you wonder. With businesses continuing to build, expand and advance our economy, will that same advancement diminish our society? And after all: where will the children, tomorrow’s…

Acculturation Is Dead

        By: Mónica Sánchez, Quantitative Storyteller Using “acculturation” as a tool to define a brand’s target consumer in this day and age is akin to only considering network television as a medium to broadcast your message. The breadth and depth of research techniques and syndicated tools that are available today mandate that we dig deeper, across segmentation models and through attitudinal and behavioral variables, to hone in on a brand’s true target – the one that will most profitably build your business for the long term.  

Five Reasons Why Diversity Makes Us More Productive

  By: Alejandro Martinez, Market Intelligence Strategist  Research shows that being part of a diverse environment makes us more creative and diligent. Yet we still see groups of people that tend to hire, work with and market to people similar to themselves. While this practice may seem to make life easier and less conflictive, it is shown that this is not more productive or effective. Here are five reasons why diversity makes us better, smarter and more effective: You prepare better if you’re presenting to a diverse group – If you present to a group of similar people, you may take…

The NEW Wearable Tech Products You’ll Want

  By: Mindy Shepperd, Assistant Account Executive, @minleighlove  The mix of technology and fashion has surpassed the “trending” period, and is now just a progressively increasing part of the industry as a whole. Last year I wrote about wearable technology that was emerging due to the increase in purchase and use of activity trackers. With women spending more in consumer electronics than men, and the prediction of fashion wearable tech product sales to reach 112 million units by 2018, it’s no wonder that more and more designers are jumping onboard and finding ways to add their spin on the needs and…

Battle of the Century: the Multicultural Mindset vs. Cultural Blindness

  By: Cole Ashby, Assistant Account Executive Juanes made history at this year’s GRAMMY Awards by performing completely in Spanish – the first time in 10 years that an artist has done so on the show. Since America is so obviously multicultural, you can assume this was met with overwhelming praise, right? Wrong. It was met with a mixed reaction on Twitter, which has become ground zero for extreme opinions and explicit racism. This is in stark contrast to the multicultural mindset we believe to be on the rise. Maybe the acceptance of a multicultural America isn’t as unanimous as…

Runway to Tech-way

  By: Mindy Shepperd, Assistant Account Executive, @minleighlove Fashion is still on our lips as New York Fashion Week has just come to an end and the international shows are just beginning. Whether they are aware or not, marketers are tremendously influenced by the fashion industry – from the color swatches that will permeate our work to the trends that will have an impact on consumer behavior. So it’s no wonder that the worlds of fashion and technology are meeting to fill the needs of young emerging fashionistas. Below you can find a list of the great fashion apps that…