Making The Great Outdoors Great For Everyone

By Gabriela Sosa, Social Media Coordinator I am by no stretch of the imagination a good hiker. Nor am I in great shape. I still don’t have great ‘gear’ and I even get lost on marked trails. But I love hiking. However, for many reasons, ranging from accessibility to lack of representation, getting outdoors can be really intimidating. My national park visitation stands proudly at just 2 parks, and that may even be a lot considering that, according to nonprofit Latino Outdoors, Latinos “are…among the most underrepresented groups in conservation, outdoor recreation, and environmental education organizations.” Lack of diversity, not…

Social Commentary: Now Streaming

By Sandy Auren, Sr. Account Planner Being the media junkie that I am, I often find myself binging on old movies and series while I wait for new episodes of my favorite ones to be released. Sure, the audio visual effects in some flicks (especially horror) are not the best, but my fascination with old shows and movies really stems from the fact that in a way, they are a little window into the past. If you pay close attention, you can spot the subtle cues and decode what was happening in the world at that time. The behaviors that…

Whole Brain Thinking: Creative Strategy

By Justin Rubenstein, Strategic Planning Intern   There are so many words in the advertising industry that it’s difficult to keep track of them all. While some terms aim to describe the traditional elements and processes, others are newly coined to identify emerging trends. As an aspiring wordsmith myself, there’s one such term that continues to confuse me, despite having taken a class on it in college.   Creative Strategy   It sounds oxymoronic. How did two, such contradictory words fuse together? What do they mean? What does creative strategy mean for businesses and organizations? Teams? Individuals?   As one…

Social Media Platforms Dominated at Cannes

By Carla Eboli, CMO Facebook, Snapchat, Pinterest, YouTube and Twitter invested heavily in Cannes this year in a way never seen before. The social media giants took advantage of the carefully selected Cannes crowd (creatives and marketers, basically) and brought their best game to the table – or should I say, to the beach? – alluring thousands to their “Riviera lounges.” Aside from the great speakers (the same people speaking at the Palais des Festivals but now wearing sandals), the social media companies took advantage to launch new products, get close to their audience by giving attendees the opportunity to…

First Impressions: Stereotypes

We’re all guilty of it. Every time we meet a new person, we form an opinion in our head about them – how we think they behave and how we should behave towards them. Sometimes, we give them enough time to bare their real selves, and more often than not we find ourselves questioning our initial judgment. When we’re the ones being judged or placed in a particular “bucket,” we may feel confused, angry, sad or a combination of all. Why, we ask, do people assume this or that about me when they don’t even know me? To dig further…

A Short and Sweet Guide to the “New Español”

By Leirum Rivas, Copywriter The Spanish language is more alive than ever, and it’s changing everyday. In order to approach the young, and not so young “Latino generations” in the U.S., we must turn our eyes and “ears” to this transformation. Just like all fusions (think kimchi tacos!), Spanish language is starting a new trend by incorporating different “Spanish-es” to the mix and blending them with English.   Data For Your Thoughts Although many analysts and authors maintain that third-generation Latinos will primarily speak English, the truth is that Spanish will remain relevant and evolve into ”New Spanish”. It won’t die…

EXECUTE!

By Ciro Sarmiento, Chief Creative Officer With Cannes right around the corner, now is a good time to reflect on the impact creative festivals have on the industry. Good or bad, creative festivals exist to celebrate the work that shows guts. Somewhere, someone had the guts to sell an uncomfortable idea and now juries recognized that sacrifice. Some of the most beautiful things you see in the world were built upon rebellion and the ability to say no. You simply cannot sell outstanding creative by pleasing everybody in the room. Last month, the D&AD took place in London and I…

Feeling Their Pain

By Danny Villanueva, Group Account Director Want to get ahead of the competition? Try stepping into your customers’ shoes and feel their pain. Marketing is about highlighting a brand’s solution to a consumer problem. And while some people think of empathy as a touchy-feely, “soft” skill, the truth is that it isn’t. Empathy is a hard business skill that is absolutely critical to a company’s bottom line. It’s not about being nice–it’s about feeling someone else’s pain. The most successful companies zero in on their consumer pain points, obsessively. In the mid 2000s, for instance, Blackberry had a lock on…

Navidad in July

By Dannely Flores-Kramer, Account Planning Director As we close the month of May and get ready for summer, most people are understandably already planning how they will spend their summer days: enjoying an iced-cold beverage, dusting off the barbecue, going on vacation… but not us. We are putting on the Christmas carols, planning posadas and filling presentations with holiday visuals. Yes, it’s Holiday Season planning. Like us, some of you may be in the midst of planning for “the most wonderful time of the year,” while others may not be there just yet. To help you out, we gathered some…

Hey Watson, What Does the Future of Advertising Look Like?

Recently, we started to explore the idea of conversational ads — ads that talk with you, versus generations of broadcast style messages that talk at you. The topic has piqued our interest (as well as our clients’) so much so, that we felt like it was worth diving deeper. We invited Scott Navarro, IBM’s Global Agency Development and Partnerships Director, to come in from Chicago and tell us more about Watson, IBM’s infamous AI platform. If you don’t know Watson, you should get to know him. In his short life, Watson has schooled the champs on Jeopardy, wrote lyrics with…