What the Emerging Stars Program Taught Me About Women and Healthcare

By Samantha Moeller, Account Supervisor I recently had the privilege to participate in Omnicom’s Emerging Stars program, in which multiple cross-disciplined teams were challenged to focus on a female contraceptive product for a healthcare client. Our task was to position long-acting reversible contraceptives (LARC), such as the intrauterine device (IUD) or arm implants, to be top of mind when women consult with their healthcare provider on birth control options. Trends in the usage of LARC have shown significant growth in recent years after a steep decline that started in the late 80s. And, according to the CDC, LARC use has…

7 Lessons from the Priceonomics Content Marketing Conference

By Brazos Elkins, Jr. Copywriter It’s October 29th and I find myself walking into unfamiliar territory: the Priceonomics Content Marketing Conference, held in the conference room of the Jewish Community Center of San Francisco. By 9am, I’ve already eaten sourdough bread, walked up steep sidewalks, taken an Uber, dodged a trolley, and ogled a bridge. So, I’m done being a tourist. It’s time to go to work. The day’s agenda is a 6-hour series of bigshot speakers from tech-company marketing departments, economists, content creators, entrepreneurs, creative directors, and one journalist, all speaking on the nebulous topic of “Content Marketing.” Given…

Celebrate Life With Death: Día de Los Muertos and Its Significance

By Dannely Flores Kramer, Account Planning Director As we step into the month that jump starts the holiday season, November 2nd represents an important celebration within the Hispanic culture that is increasingly influencing the mainstream, Día de los Muertos or Day of the Dead. Day of the Dead is a popular holiday among many Mexicans and Mexican Americans, and also in other Latin American countries. Although it may sound contradictory, the holiday is all about honoring life by celebrating death. As a US-born Mexican who spent much of my youth south of the border, I’ve celebrated Día de los Muertos…

5 Things Marketers Can Do to Normalize and Encourage Mental Health Care for Hispanics

By Gabi Reynolds, Account Planner and Sandra Auren, Sr. Account Planner Two weeks ago, on October 10th to be precise, we celebrated World Mental Health Day. In case you were wondering, this day was first celebrated in 1992, yet I have a feeling that not a lot of people knew it existed back then. Thanks to social media and platforms like Buzzfeed and The Mighty, the social conversation regarding the myths, the struggles, and what mental illness actually looks like is now more widespread.   In the U.S. we have gone from treating mental illness as taboo to actually demonizing…

Is Tech Getting Closer to Bridging Cultural Differences?

By Gaby Sosa, Social Media Coordinator My interest in the ways in which people use digital and social media to connect and learn is well-documented at this point. Digital and social continue to play huge roles in our everyday lives, but both are rapidly needing to make space for AI (or AI is taking that space without asking). More than just buzz, Artificial Intelligence is everywhere. There are also no shortages of think pieces on what AI means for (or about) the human condition and experiences, but graduating to a world where we interact even more closely with technology has…

Looking For Love in Digital Places

By Kevin Irelan, Assistant Account Executive Are you single? Not really a question that gets asked much anymore. Maybe it’s because these days, that information about a person is very easily found online. Social networks are nothing new to us but what is relatively new is using social networks for dating purposes. Online dating has graduated to mobile app dating. It is currently estimated that in the United States approximately 40 million people have used online dating apps or services. What’s even more intriguing is that roughly 27% of those users are projected to be Millennials. Online dating in its…

Silence Please! Roll Sound! And… Clenched Fists Sprouted from the Crowd

By Tony Pacheco, Sr. Producer   The Biggest Production in History Working on feature films and TV series, I was always reluctant to think my latest project was the most important of my career, but now as I see the biggest production in history unfold in my hometown, I will not let the opportunity to report it pass me by. On September 19th my friend and fellow producer Allen Perez was on location in Mexico City’s Roma neighborhood. At the same time Alesso Martinez, first camera assistant was on location in Coyoacán, and another crew was working at the Estudios…

10 Things That Happen When You Go from Intern To Employee: Tales Of An Unorthodox Intern

By Natasha Sabour, Jr. Copywriter September 29th, 2017, will mark the close of my second week as an official employee of Dieste Inc., and such an auspicious occasion calls for some pondering. I had the privilege of being part of the summer 2017 cohort of Dieste interns and the experience left quite a mark—the most obvious one being that I was later asked to stay as a full-time employee. I owe this incredible opportunity to a great many people, but I feel most indebted to the mentors from my internship. I was lucky enough to have not just one, but…

Taking a Stand on Social Purpose

By Erin Clark, Planning Director What do you stand for? No doubt, 2017 has provided ample opportunity for all of us, as individuals, to express our stance on a number of issues. And, if you are a brand champion, this question is likely top of mind for you as well (if it’s not yet, then my guess is that it will be soon). This year has brought about an important shift in Corporate Social Responsibility, as consumers today are demanding that companies not only share what they are doing, but be clear about the exact issue(s) they believe in. Conscious…

#CentralAmericanTwitter: Celebrating and Creating Visibility in the Age of Hispandering

By Gabriela Sosa, Social Media Coordinator      Hispanic Heritage Month (HHM) begins September 15th with the independence of Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. Mexico’s independence day follows on the 16th and Chile’s on the 18th. Brands are not new to the HHM bandwagon. From Coca Cola’s #OrgullosoDeSer HHM campaign   In regards to the all-too-common mistakes marketers and brands make during HHM, Alex Ramirez wrote “unsurprisingly, most blunders seem to happen because marketers believe Hispanics or Latinos—umbrella terms usually used to describe various peoples from 21 different Spanish-speaking nations—are all the same.” So what’s the problem?…