How to provoke action in your audience.

One of the most powerful tools of social media– of any media– is the ability to activate your audience, but it’s often easier said than done. Here’s how the Adventure Project activated their audience, on a shoestring budget, in five easy-to-understand ways, for a project that brought jobs and clean water to India. The methods are easy, but the process can sometimes cause you to pull out your own hair. The results, though, are often worth it. Via

Provoke Weekly 04/16 – Digitail

Digitail. Consumers are pursuing increased interactivity for their in-store and online retail experiences. Retailers and manufacturers are responding by blending technology, social media, and more dramatic shopping experiences. The result is what?s known as Digitail. Digitail holds the promise of creating more rewarding and engaging retail experiences with consumers to incite brand preference and loyalty by mixing entertainment, technology, and retail. Via[UNIQID]

Manchester Derby Draws USA Eyes

Later this afternoon, a game known as the Manchester Derby, pitting two English soccer teams, Manchester United and Manchaster City, will be played to a worldwide audience. And America will be watching. It wasn’t that long ago when soccer announcers were forced to resort to explaining the game’s simplest of rules to American audiences. No longer. As millenials grow up– and who grew up playing the game– come into their own, look for the Beautiful Game to become ever more beautiful here in the States. Via

Paco Olavarrieta joins Dieste as Chief Content Curator.

“New York is a strategic location for us. There is a demand both from our clients and from our sister agencies for a full service office in New York. Once we made the decision to invest in our New York office, Aldo and I began actively recruiting Paco. He was the guy we wanted. He’s not only right for the clients serviced out of our New York office, but will elevate our overall approach to creativity.” says Greg Knipp, CEO of Dieste. Via

Smart Shopping on Your Cart.

As technology pushes further and further into our physical lives, it’s no wonder that some would seek to apply its benefits to our waistlines. Enter the “Smart Shopping Cart,” whereby with a quick scan, you can have all the information you need on a particular food product, literally at your fingertips.