Provoke Weekly 09/10 – Stop selling on social media!

Social media is for relationship-building, NOT for prospecting and selling… The good news is that good relationships often lead to increased sales. Moreover, these relationships can help keep customers happy and reduce churn. But it will take time and money to consistently leverage social media to your company’s advantage. Give your fans a place to share their stories and passion for their brands, reward them for their loyalty, but above all else, LISTEN! Your fans and followers hold the keys to your continued growth and success. Consistently deliver for them, and they will repay you. Via http://us4.campaign-archive2.com/?u=e16f5345abace461b452521bb&id=33eb844680&e=[UNIQID]

Projecting Greatness.

Just for the provocative fun of it, here’s a new music video from Willow for the song “Sweater.” Check out the film technique: three projectors were used on two walls and a floor. That and some clever propping and a device to allow the artist to walk in place is all that was needed. Pretty unique! Via http://www.youtube.com/watch?v=cl8ptneR1Kk

Provoke Weekly 09/03 – Giving BOGO a new meaning.

Coining an acronym is no easy task, much less completely shifting the meaning of one. Let’s take a look at how the concept of BOGO is rapidly shifting and what we used to think and excitedly expect, as “Buy one get one (free)” is now becoming a much more meaningful concept. Today when consumers seem to be spending less frivolously and are becoming savvier, more frugal shoppers, it comes as no surprise that they are taking a similar savvy approach to giving back. As a result, a new meaning is being given to BOGO or B1G1: Buy One and Give…

Provoke Weekly 08/27 – The new romantics.

We all know the story: boy meets girl (or girl meets boy, or boy meets boy, or girl meets girl), boy falls in love with girl, boy agonizes over girl, girl finally reciprocates, and boy ends up living happily ever after with girl. That was complicated enough when one’s social circle involved a few tens of friends. However, since this wonderful interconnected world we live in allows us to expand our circle to hundreds or sometimes thousands of acquaintances (despite efforts by Google+ and Facebook, I refuse to think of everyone on my lists as friends), navigating the romantic waters…

Provoke Weekly 08/13 – Free education, self-discipline not included.

Our higher education system is, in a word, broken. Tuition rates soar while many have chosen to return to school to ride out the economic storm and hopefully come out of it with better opportunities. However, statistics published recently show that the amount of outstanding student debt is greater than the total amount of credit card debt in the U.S. On the bright side, there are a growing number of online sites that want you to learn for free, and all you need is the discipline to sit in front of your computer or tablet and do it. Granted, you…

Provoke Weekly 08/06 – Conspicuous cultivation.

Back in the 80s, conspicuous consumption ruled. Your BMW, your Rolex, and the rest of your possessions defined you. Today, it’s not about that—it’s all about conspicuous cultivation: the social currency you gain by what you know, where you’ve been, and what you’ve experienced. Collecting experiences rather than material goods is the focus. Although posting a picture of the latest designer jacket you purchased is fine, your friends are probably not impressed. Dare I say, they may even think it’s a bit tacky. Look at your social feed. The most common things being shared are last night’s events, someone’s newest…

Provoke Weekly 07/30 – Digital shopping gets smarter

From virtual fitting rooms to instant feedback on your outfit, digital shopping is replicating the perks of brick-and-mortar stores and, in some cases, improving the in-store experience. Thousands of apps and software are being developed every day to make shopping smarter, faster, and cheaper. Retailers and brands that capitalize on technology and social media to enhance the customer’s shopping experience will unquestionably gain an advantage in the marketplace. Via http://us4.campaign-archive1.com/?u=e16f5345abace461b452521bb&id=4ccab41831&e=[UNIQID]

Provoke Weekly 07/23 – There’s no stopping shopping’s mobile momentum

Consumers are more educated than ever before and are taking advantage of technology to become even savvier. They are actively engaged, want to simplify their lives, will go for certainty over cost, and will evangelize offerings that clearly understand them. And they are using their mobile phones as the main tool to achieve these goals. As a result, retailers and brands are scrambling to differentiate themselves. They’re trying to enhance the shopping experience in many different and relevant ways and enabling their consumers to use their mobile phones in the process. From simplifying payments to skipping the store altogether, marketers…