Tracking the Sun.

People love a good long tracking shot. It’s an art form that’s been explored to memorable effect in feature films and advertising for years. So, when British newspaper The Sun hatched the idea to do a single take spot, they knew that they needed to raise the bar. And by raise the bar, they meant lower it. That is, create a spot that looks like an eye-popping feat of precision planning and camera work, but that, on closer inspection, winks at itself with some purposefully clunky transitions. There are more obvious scenic lacunae–for example, where the actor walks into the back…

Are You Over-Sharing Online?

Need to convey a metric butt-load of information in an easily-digestible, visual format? Go the way of the Infographic. They’re hot right now, and everyone’s doing them so, for a little bit of Provoke Daily fun, let’s make this an InfoGraphic swarm day. This one: are you over-sharing on Facebook? Yeah, probably. Via http://socialmediatoday.com/aronms/571171/are-you-sharing-too-much-online

INFOSWARM: Pro Championships.

Need to convey a metric butt-load of information in an easily-digestible, visual format? Go the way of the Infographic. They’re hot right now, and everyone’s doing them so, for a little bit of Provoke Daily fun, let’s make this an InfoGraphic swarm day. This one: infographics of basically every professional sporting championship ever played. Cool. Via http://thechampionsring.com/

Skippy the Stone-Skipping Robot.

Need some summertime relaxation but can’t leave your tiny cubicle? The marketing alliance for Sun Valley, Idaho took matters into their able hands and created Skip Town, an interactive experience that allows users to remotely skip stones across a placid lake in Sun Valley using an on-site automaton with a wicked tossing arm. Via http://www.youtube.com/watch?v=K-n8zFxUQ64

Una Hora Por Favora.

  On the streets of LA, thousands of men are available as day laborers for cash, by the hour. What happens when lonely and single Elissa picks up the capable and handsome Arturo to help her fix the shower? She realizes one hour is simply not enough. An afternoon turns into a long weekend that changes them both forever in this hilarious yet emotional short film. Written and directed by Jill Soloway and starring Michaela Watkins and Wilmer Valderrama.   Via http://vimeo.com/36915125

Happiest Places on Earth.

The “Happy Planet Index” is an alternative measurement of “happiness” by locale or, as they describe it, a global index of sustainable wellbeing. Who rates at the top? Costa Rica (except for a lack of street signs, which is bound to lead Curves customers astray– see our earlier post on Provoke Daily). Via http://www.youtube.com/watch?v=sZPYI8BfnBs

Provoke Weekly 05/7 – Gaming For Good

Gaming has evolved over the years with exciting new platforms, control interfaces, and social networking. This has opened up the possibilities of how we participate and compete, as well as more intimately integrating gaming into our everyday lives. Three billion hours a week are spent gaming across the planet. This is a great platform for aiding in education, social awareness, personal health, fund raising, environmental protection and much, much more – while making it fun and easy to do. As Millennials and future generations grow up with gaming as second nature, integrating the simple ability to be involved, active, and…

Reinventing the News For a Social Age.

What would news be like in a digital world without the legacy of newspapers or broadcast TV news shows? The industry had better find out, and fast, given Millenials (and, really, everyone else’s) proclivity for getting their news through non-traditional channels. In any case, ITV is attempting to learn, and this is the story of their transformation to a truly digital-native platform. Via http://www.fastcocreate.com/1680321/reinventing-a-news-channel-for-a-social-age-an-itv-news-case-study

Young Brands With Long Histories.

On Facebook, The New York Times’ brand page includes a Timeline that dates back 161 years, which makes sense, considering the paper was founded in 1851. But why does the Timeline of music technology company Spotify, founded in 2006, stretch back to the 11th century? Because it’s fun and engaging, that’s why, and it helps to build the brand in an inexpensive and Millennial-friendly way. Via http://www.fastcocreate.com/1680425/young-brands-with-long-histories-facebook-timelines-allow-for-brand-storytelling-but-whats-t