Provoke Weekly 10/8 – Big Data Gets Personal.

Big data gets personal. Every time you send an email, use a search engine, watch a video online, or use location-based services you are leaving a digital footprint for third-party companies to track, analyze, use, and sell. All your activity online can be sold to data brokers who then sell it to advertisers, employers, health insurance companies, and credit rating agencies, among others. Every click of your mouse on the Internet is worth something to someone. Identifying potential customers based on their personal information is the new gold rush, but this also raises some privacy concerns. Law enforcement agencies, phone…

Getting Hits, Gangnam Style.

Surely you’ve seen it by now. Or heard it. Or maybe even danced to it. “It” is the smash viral hit “Gangnam Style” by South Korea’s irony-meets-comedy rapper Psy (short for psycho). As of this writing, the official video has over 420 million views, and that’s not counting the views on knock-off copies of the official video (one of which has over 25 million views). It’s a legitimate worldwide phenomenon. The Korean Wave Research Institute said: “Of all the videos that surpassed 300 million views on Youtube, Gangnam Style is the first to continue hitting 10 million views per day….

Provoke Weekly 10/1 – Profitable nostalgia.

Profitable nostalgia. Eager to gain the responsibilities and power that come with maturity, the younger generation counts down the time until they reach the next pivotal age. The exact opposite occurs with the older population when they realized they shouldn’t have grown up so quickly. If you (and I’m convinced this includes everyone) did not heed your elders’ advice to enjoy your youth, you’re in luck. Now, there are many opportunities to tap back into your lost childhood. Thank those who are taking a retro approach to modern thought. Companies that are able to remind us of “easier” times can…

Millennials Get Real

Millennials get real. Gone are the days when brands persuade consumers to buy their products by portraying unrealistic or highly aspirational images. Millennials are increasingly seeing the world in terms of real and fake, and want to buy something real from a company that is genuine, and more importantly, that engages them in a more personal way. Dieste’s Strategic Planning Department Teens against unattainable perfection. Teens are stepping up in a fight against magazines for using digitally altered or unrealistic images of young women. They want magazines to “celebrate beauty in all its forms.” Living within their means. Technology has…

Dieste announces infusion of senior-level talent to enhance ability to address the changing needs of clients.

Dallas – September 21, 2012: Dieste announced today a series of senior-level hires that, according to the agency CEO Greg Knipp, will enable Dieste’s clients to achieve superior business results and greater brand affinity. “Over the past eight months we’ve been recruiting executive level professionals with a very particular set of abilities and skills, from marketing strategy to digital, social and mobile platform development, skills needed to attend to the new demands of today’s marketing communication landscape,” says Greg Knipp. These new hires will be a part of a reorganized agency structure with data, digital, social and mobile at its…

Hula Cam.

If your impression of Burning Man is that it’s populated with scantily-clad, hippie-esque coeds who are probably a little overly, um, “ripe” from being out in the hot desert over a long weekend, this video probably wont dissuade you from your notions. It will, however, possibly change your perception of what’s possible with today’s micro-cam video recorders. Watch this insanely interesting video and you’ll depart wanting to push your next film project to ever greater lengths. Via http://www.youtube.com/watch?v=Ea3RAkGqYC8

Provoke Weekly 09/17 – Modern day chain letter.

For 2010 Mercury Prize Winner’s The xx, there has been a lot of anticipation for their new sophomore album, “Coexist”, which was officially released the week of September 10. Hype alone does not get you very far in the music world these days, so in order to promote the album, the band took a different approach than many of its contemporaries. They created, as Bryan Lufkin (http://www.fastcocreate.com/1681548/visualizing-virality-the-xxs-new-album-premieres-through-a-single-fan) so deftly put, a modern-day chain letter the week prior to the release. The album was initially shared with one fan, who began the chain, and reached astronomic proportions, the speed and breadth…