Nutricosmetics: Putting Beauty Where Your Mouth Is

  Even though the use of nutricosmetics is fairly new among women, promises of beauty have been around since women first appeared. In recent years, beauty and wellness innovations have led to new devices and ingredients, but with a ever-growing desire to keep our bodies clean and simple we’re now going back to the original source: Mother Nature. As beauty and wellness are increasingly intertwined, nutricosmetics found an opportunity to meet consumer needs in the form of natural supplements that improve beauty from the inside out. Nutri…What?! Nutricosmetics contain targeted nutrients and antioxidants that can preventively care for or treat…

INFOGRAPHIC: Advertising Week 2015 IAB MIXX Discussion Topics

Last week, we went to the IAB MIXX conference in New York for Advertising Week 2015. We joined more than 800 advertising and marketing executives who attended this once again sold-out conference. Top brands discussed communications, marketing and media, and how they all relate to the digital world. Check out our infographic for some of our favorite discussion topics! Click and view full version. Ingofgraphic contributors: Carla Eboli, Luis Sanchez and Gustavo Zapata Follow Dieste Inc., a multicultural advertising agency in Dallas, Texas, on Twitter, Instagram and Facebook and stay tuned to what we learned from Advertising Week 2015 at the…

Pick A Side – Intuition In The Time Of Big Data Technology

  A thug-of-war drama, dare I say worthy of a Nobel Prize itself, develops and remains a burning question in modern marketing: is there a place for intuition in an age driven by big data technology? I imagine that just like Garcia Marquez’s masterpiece, it’s a story that will split us. In our case, the rift is between those who venture in the allure of intuition and those that reside in the security of data. Which side should you bet on? Those In Favor Of Data Less than two years ago, Andrew McAfee of the MIT Sloan School of Management…

The New Emoji on the Block…of Cheese

Because we were all glued to our multiple screens, tuning in to all the podcasts, Tweets and Snap stories on the Apple Event – we heard iOS 9.1 would be rolling out a slew of new emojis! Seeing that about 64 percent of Americans own a smartphone, we can only imagine what emoji usage really says about how we communicate, our ideas and behaviors. As we have stated before, these universal pictures are understood emotionally by many regardless of language barriers or age difference. Studies show Spanish-speaking Americans use sad faces more than any other language, but maybe findings don’t…

The Hispanic Mortality Paradox: Beating the Odds and Living Longer Lives

Researchers have shown that socioeconomic disadvantages such as lower income, education levels, and healthcare access usually translate to shorter lifespans. Based on this research, U.S. Hispanics and Blacks (who have greater disadvantages compared to non-Hispanic whites) should have the highest death rates. But surprisingly, Hispanics are the ones defying the odds and living the longest – by age 80, the Hispanic death rate is 23% lower compared to that of non-Hispanic whites. Older Hispanics are less likely to get fatal chronic diseases such as cancer, chronic lung disease, heart disease and stroke. They also have higher survival rates for cancer…

Why Marketers Must Take Notice of Gen Z

By: Audrey Bell, Brand Leadership and Gaby Sosa, Social Media   Just as marketers are grasping the techniques to successfully reach Millennials, their eyes are quickly shifting as Gen Z enters the marketplace. Many brands, however, haven’t quite grasped the distinction between Millennials and this new generation. Although the age ranges differ between sources, the general consensus is that Millennials are defined as adults ranging from 18 to 34 years old while Gen Z features a slight overlap in being defined as ages 2 to 19. The Truly Diverse Generation Gen Z is the largest, most diverse generation yet. In…

Marketing to Hispanics with YouTube

By: Audrey Bell and Michael Devine, Brand Leadership With the constant technological advances of today’s world, it is especially difficult for brands to stay connected with consumers. This is why the majority of brands have created YouTube channels to show certain TV spots in addition to airing them on television. In fact, a new video is uploaded to YouTube by a brand every 18.5 minutes. This large influx of branded video content is being well received by consumers, with the monthly viewings of these videos from the top 100 brands on Youtube up 55 percent from last year. With its…

Marketing to Hispanics in the Auto Industry

By: Mary Guiterrez & Marissa Lopez Within the past few years, it’s been said the Hispanic-American population is supposed to grow indefinitely. According to Orlando Business Journal, the Hispanic population will increase by “1 million per year between 2015 and 2020.” More Hispanics means more sales among different industries. One industry that should be paying attention to this growth is the automotive industry. HIS Automotive Polk market says that, “Hispanics currently represent more than $44 billion dollars in new vehicles sales.” More often than not, Hispanic households tend to be larger than non-Hispanic households, and some still have Hispanic millennials…

Cannes: Creatively Helping Brands Become Famous & Useful to the World

After one hectic week in the French Riviera – all the ceremonies, talks, networking and screenings – what matters most is what we can take home during the following 12 months. The winning work can teach us many things and lead the way as inspiring examples for creative excellence. But this creative excellence doesn’t rely only on the creative department. It takes strong, trustful relationships with clients, briefs with fresh approaches that frame down unique tensions and spark genius, and understanding – as a team – that the best added value we can offer as an idea factory is helping…