See it. Touch it. Feel it.

By Danny Villanueva, Group Account Director “Sooner or later, everything old is new again,” Stephen King once wrote — an observation that’s never been truer than today. Case in point, far from being dead, vinyl records sales rose to $416 million last year, the highest since 1988, and artists like the Black Keys, Lana Del Rey and Beck are eagerly embracing the format. Instant Polaroid-like cameras have caught on among millennials and their younger siblings thanks to shops like Urban Outfitters. A new Pew survey shows that print books remain much more popular than books in digital formats. Old-school paper…

Search: The Next Generation

By Erin Clark, Planning Director with Guest Contributor Tony Dieste, Founder & Chairman  Illustration by Nicole Hamilton, Digital Jr. Art Director Today marks a major milestone for Provoke Weekly! This is our 250th consecutive weekly newsletter…that’s 1,750 days or about 5 trips around the sun. Just to give you a peak behind the curtain of Provoke Weekly, here at Dieste we have access to mind-blowing amounts of first person data and our cultural experts scrounge for insights to earn their paychecks (myself included). Knowing what to search for is only half the battle. Understanding cultural nuances and staying on top of the…

Print, The Comeback Kid

By Stephanie DelCarpio, Print Producer, Jana Youngblood, Studio Manager and Anne-Marie Zorad, Print Production Supervisor What do you consider traditional advertising? Have you noticed a shift? First, a little history lesson. The original staples of advertising were print, radio, and television. *The first newspaper ad was published in 1704 seeking a buyer for an Oyster Bay estate in the Boston News-Letter. Come 1922, the Queensboro Corporation buys the first commercials from AT&T’s radio station WEAF. Then, in 1941, NBC’s WNBT airs its first TV spot for a Bulova watch. But, hold up. Let’s fast forward to now — the age of…

When Robots Make You Cry at SXSW

By Matias Jaramillo, Director of Digital Initiatives        This article could be about the SXSW experience, or about constantly feeling you are missing out on some amazing panel happening in the room next door, or the anguish felt when you see that more than a hundred people want to attend the same talk you picked, or about the amazing brand activations happening all over town…or about trying to get into the RSVP of the Facebook party. But no, this article won’t be about that. So what will it be about? (I want to make this fun to you,…

Gen Z Comes Poised to Save the Retailing Industry

Written by Rubén Terrazas, Copy Editor/Translato                                                          Infographic by Jesús Acosta, Senior Art Director It seems there may be a ray of sunshine among the stormy clouds in the not-so-distant-future for the beleaguered retail industry after all.   If ever more gloomy reports describing the hardships big-name retailers like Target, JCPenney, Sears, and Macy’s are having in the current economy are to be believed, it’s hard to predict any relief anytime soon.   But,…

7 Steps to Help Advance Your Leadership Career: Advice From Women at Omnicom

By Carla Eboli, CMO The interest in “women in leadership” positions has never been so en vogue worldwide as it is right now. A quick look at Google Trends shows a growing number of searches for articles and news containing the term “women in leadership” in the last five years – with relevant peaks during March, when the world celebrates Women’s History Month. The growth in searches coincides with the recent avalanche of studies pointing to the fact that women’s presence in leadership positions improves companies’ performance overall, including financial results.   “Diversity has to be part of a company’s DNA…

Multicultural Bite-Sized Brainfood

by Dannely Flores-Kramer, Planning Director Infographic by Jesus Acosta, Senior Art Director   Ever find yourself in a meeting wishing you had a few impressive stats to throw out to show off your knowledge of the multicultural consumer? Well, we’ve got your back. Here at Dieste, we live and breathe multiculturalism, and we’ve put together an infographic that provides a wealth of insights showing just how diverse the U.S. population is today. We call it our Multicultural Bite-Sized Brainfood. Now, go and impress your boss, co-workers, friends, family, mailman, Uber driver and anyone else who will listen.     Click here…

Our Passion Project: Meet Ale Bremer

by Gabriela Gonzalez, Planning Director Photo credit: Rene Cervantes   “Be glad that you are free. Free to change your mind. Free to go most anywhere, anytime, be glad that you are free.”   The intent, tone and spirit of the above words, could easily be stated by a multicultural millennial, yet these are the words to the lyrics “Free” by Prince, a favorite song to many ambiculturals, including Ale Bremer.   Today’s Hispanics are influencing culture and redefining the fabric of America.   More specifically, Hispanic millennials are driving this cultural exchange and fueling the creation of a new landscape…

Is There Power in Brand Activism?

by Erin Clark & Gabriela Gonzalez Given that we specialize in Hispanic and multicultural advertising, it is inspiring to see how brands are tapping into the power of inclusion in the midst of this heated political climate by engaging in activism. From the Super Bowl to the Grammys and the many executive orders in between, brands are making bold statements.   Developing Strategies To Target Values, Not Demographics We learned in November – and continue to learn – just how divided our country still is when it comes to race, religion, gender equality and immigration. For some of us, it may…

Which Super Bowl Did You Watch Last Sunday?

by Wegs, Chief Idea Officer You may have heard that there was a little sporting event held last Sunday. Something called the Super Bowl.   If you’re a Patriots fan, you witnessed the greatest comeback ever. If you’re a Falcons fan, you suffered the worst implosion possible. Both fans watched the exact same game, yet came to entirely different conclusions. This dichotomy held true even during the game’s halftime show featuring Lady Gaga.   Halftime Hullabaloo In contrast to the pre-game controversy she generated, Conservatives lauded Gaga for not turning the much-hyped show into a public protest. Yet Liberals saw something…