Reinventing the News For a Social Age.

What would news be like in a digital world without the legacy of newspapers or broadcast TV news shows? The industry had better find out, and fast, given Millenials (and, really, everyone else’s) proclivity for getting their news through non-traditional channels. In any case, ITV is attempting to learn, and this is the story of their transformation to a truly digital-native platform. Via

Young Brands With Long Histories.

On Facebook, The New York Times’ brand page includes a Timeline that dates back 161 years, which makes sense, considering the paper was founded in 1851. But why does the Timeline of music technology company Spotify, founded in 2006, stretch back to the 11th century? Because it’s fun and engaging, that’s why, and it helps to build the brand in an inexpensive and Millennial-friendly way. Via

Apathy vs. Innovation.

There are countless barriers to innovation, but don’t let apathy be one of them. If you do something big, shout it from the rooftops and, in doing so, you’ll spur further innovation in areas unimagined. Innovation feeds on innovation, in other words, and to not keep the ball rolling– or to not see that someone else is already rolling the ball and it might be your turn to give it a push– is to lose the momentum of the moment. Via

Life, Freedom of Speech and now Internet.

This just happened, the UN sent a report declaring internet access as a human right, why? well in their own words, “the Internet has become a key means by which individuals can exercise their right to freedom and expression”. Will this result in better, and cheaper access? We don’t know, but it will certainly help bring that access to corners of the world where there previously was none, and that can only benefit mankind, so exercise your right to access the net. Via

Two Sides of Genghis Khan.

Here’s a nice radio spot publicizing Chicago’s Field Museum’s Genghis Kahn exhibit. To tell both sides of the Kahn story– the side where he’s a bloodthirsty barbarian vs. the side where he was a social and political innovator– you simply adjust the balance on your stereophonic headphones. Flip the balance all the way to the right and you hear one side of the story; all the way to the left and you hear the other. Nice example of how the medium is the message. Via

How to provoke action in your audience.

One of the most powerful tools of social media– of any media– is the ability to activate your audience, but it’s often easier said than done. Here’s how the Adventure Project activated their audience, on a shoestring budget, in five easy-to-understand ways, for a project that brought jobs and clean water to India. The methods are easy, but the process can sometimes cause you to pull out your own hair. The results, though, are often worth it. Via

Manchester Derby Draws USA Eyes

Later this afternoon, a game known as the Manchester Derby, pitting two English soccer teams, Manchester United and Manchaster City, will be played to a worldwide audience. And America will be watching. It wasn’t that long ago when soccer announcers were forced to resort to explaining the game’s simplest of rules to American audiences. No longer. As millenials grow up– and who grew up playing the game– come into their own, look for the Beautiful Game to become ever more beautiful here in the States. Via

Paco Olavarrieta joins Dieste as Chief Content Curator.

“New York is a strategic location for us. There is a demand both from our clients and from our sister agencies for a full service office in New York. Once we made the decision to invest in our New York office, Aldo and I began actively recruiting Paco. He was the guy we wanted. He’s not only right for the clients serviced out of our New York office, but will elevate our overall approach to creativity.” says Greg Knipp, CEO of Dieste. Via

Smart Shopping on Your Cart.

As technology pushes further and further into our physical lives, it’s no wonder that some would seek to apply its benefits to our waistlines. Enter the “Smart Shopping Cart,” whereby with a quick scan, you can have all the information you need on a particular food product, literally at your fingertips.