Hispanics Honor The Way Of The Land

By: Mike Devine, Brand Leadership When it comes to loving our environment, Hispanics can be the forerunners. As the news teems with stories about global warming and the negative effects of industrialism, Hispanics are likely to call humans out as the principal offenders. This devotion to keeping the planet healthy is something companies must bear in mind when looking to the future of their brands. According to Pewresearch.org, about 70% of Hispanics claim that global warming directly results from human activity. In the same study, they found that only 44% of whites and 56% of blacks held the same beliefs….

How to Lose Business & Alienate Hispanics: the Donald Trump Chapter

By: Alexandro Gonzalez & Gabriela Sosa, Social Media Department While not all Hispanics vote the same, nor they all share the same political concerns, it is safe to say that Donald Trump’s recent comments have succeeded in leaving the largest Hispanic group of origin, Mexicans, feeling more than a little angry. Other Hispanic figures, like popular musician J Balvin and Roselyn Sanchez, who was set to co-host the event, dropped out of the popular Miss USA pageant and spoke out in solidarity. Along with prominent Latino figures, companies have also taken a stance. NBC Universal, Macy’s, Miss USA sponsor, Farouk Systems, and…

The Highly Influential Latina Mother

By: Audrey Bell, Brand Leadership In the scheme of the general market, it might be easy for advertisers to simply group all Hispanics in the same category. But let’s keep dividing a little further to separate the all-important Latina segment. According to Nielsen’s 2013 Latina Power Shift study, the percentage of Latinas in the total US female population is growing quickly and expected to comprise 30% of the total female population by the year 2060. While the purchasing power of Hispanics is estimated to be around $1.5 trillion, Latinas make around 86% of these purchase decisions. The reason these women…

Culturally Connecting With Hispanic Millennials

By: Marissa Lopez, Creative Department At times it can be difficult for U.S.-born Hispanic Millennials to feel close to their roots. In fact, only 31% reported that they feel close to the Latino culture. As a Hispanic Millennial born and raised in Texas I can say that I am in the 69% that doesn’t always feel close. However, there is one very important part of my life that always brings back that cultural connection: food and drink. Research shows that 73% of U.S.–born Hispanic Millennials are influenced by their cultural backgrounds when it comes to purchasing certain brands. Purchasing the…

From Texas to Cannes and Back, Part 2

  To wrap-up the last days at Cannes and start this short week fresh, below are the last notes from our Chief Idea Officer, aka Wegs. Long live Inspiration, Creativity and the Future.   1. Creators & Makers: Agencies as Product Producers “If I were a client…” Agency peeps, let’s be honest. We’ve all uttered this phrase before. Sometimes in the spirit of collaboration, sometimes out of sheer frustration. It’s a phrase that is often succeeded by one or more versions of the following questions: “Why can’t they see what I see?” “Has their bureaucracy made them batty?” “Can it…

Buyable Pins on Pinterest: Why Brands Should Target Hispanics Millennials

By: Mary Gutierrez, Creative Department Ever wanted to buy something you saw on Pinterest? Well, you’re in luck. According to Mashable, on Tuesday Pinterest officially announced that they will offer Buyable Pins for IOS phones this month—Android users will have to wait a bit longer. Now when you scroll your time away on Pinterest, you will be able to purchase some items you see. The Buyable Pins have a blue price tag and when you tap the pin it will direct you to a screen that says “Buy It” or “Pin It.” So, what does this mean for Hispanic marketing?…

Hispanic Education as a Key to America’s Success

One of the most effective ways to lift people out of poverty and into the middle class is through education. Curiously enough, the demographic group that is currently at an unprecedented level of educational achievement is also one of the fastest growing and youngest demographic groups in the country: Hispanics. Consequently, America’s future success is somewhat directly connected to the success of Hispanics.  Hispanics have made enormous progress in their educational achievement, but there are still obstacles that are keeping Hispanics from fully reaching their academic potential. The biggest gains are: Hispanic high school dropout rates have dropped dramatically Big…

The Growing Importance of Diverse Representations of Hispanics

By: Gabriela Sosa, Social Media Department, @itsgabywith1b “You don’t look Hispanic!” is a seemingly harmless statement that many individuals who self-identify as Hispanic or Latino may have encountered or continue to encounter in everyday life. Maybe that’s because the demographic landscape of the United States is ever evolving: by 2050 it is projected that Hispanics/Latinos will make up 30 percent of the population. It should come as no surprise then that as diversity in the United States grows, diversity within the Hispanic and Latino population also continues to grow—whether it is in regards to language, religion, race or nationality. Essentially, the Hispanic…

Multicultural Political Preferences

  If immigration changed the history of America, we can say that interracial marriages changed the face of it. According to the latest Census, 10% of all couples walking down the aisle are interracial or interethnic, representing a 28% growth of mixed-race couples over the decade. And, as you can expect, the more multiethnic couples we have, the more mixed race babies we will see around. But the Census isn’t the only thing keeping a close eye on these numbers. Politicians from all parties are also trying to understand what the impact of these voters is in their cities, states…

Millennial Marriage Trends: Waiting Longer, Spending Less?

By: Rubén Terrazas, Copy Editor/Translator Recent trends in attitudes towards marriage might appear threatening to the whole wedding industry, with less revenue from fewer people in a very congested field. Different sources (like this one, or this one) show that Millennials are avoiding marriage in record numbers. Hispanics as a whole marry less than the general population, according to the U.S. Bureau of Labor Statistics, and Hispanic Millennials in particular seem to see marriage as somewhat risky. But for the wedding industry there seems to be a silver lining hiding behind all in marriage aversion. It seems millennials might actually…