#CentralAmericanTwitter: Celebrating and Creating Visibility in the Age of Hispandering

By Gabriela Sosa, Social Media Coordinator      Hispanic Heritage Month (HHM) begins September 15th with the independence of Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. Mexico’s independence day follows on the 16th and Chile’s on the 18th. Brands are not new to the HHM bandwagon. From Coca Cola’s #OrgullosoDeSer HHM campaign   In regards to the all-too-common mistakes marketers and brands make during HHM, Alex Ramirez wrote “unsurprisingly, most blunders seem to happen because marketers believe Hispanics or Latinos—umbrella terms usually used to describe various peoples from 21 different Spanish-speaking nations—are all the same.” So what’s the problem?…

Women Coding Diversity

By Maria Yolisma Garcia, Social Media Intern  In a sea of countless headlines about tech innovation, it never surprises me that those with the most praise are male. Elon Musk, Mark Zuckerberg, Bill Gates, Steve Jobs – all have become household names credited with the disruptive innovations we see today. According to the Muse, at the moment there are only 5% of women spearheading their own tech startups, many of whom are app developers or programmers. And, as one of the largest audiences in social media, women are still minimally represented with only 25% working in the information technology field…

How Marketers Misrepresent Americans

By Carla Eboli, Chief Reputation Officer  There is something interesting about the discrepancy in how marketers see America and its population and how everyone else sees it. Looking at the profiles of Americans featured on TV and in print ads, it’s clear that we are living in two very different worlds. It seems we are still far from a good balance between what is real and who the fashion & beauty industry represents. Here are the top three discrepancies I find intriguing in how marketers see America and how Americans really are: 1.) Plus Size Fashion I struggle with the…

Diversity in the Workplace

By Dannely Flores Kramer, Account Planning Director Diversity in the workplace has been a hot topic populating newsfeeds for sometime now – from companies making it a performance metric which affects bonuses, to people writing memos that argue biological differences. Regardless of which side you’re on, many would likely agree that diversity is meant to drive positive change, and it usually starts with the very best intentions…that is, until people begin seeing it as a hassle, check box, quota or policy they have to abide by. But, even the best intentions run the risk of unintended consequences, as the saying…

Our Passion Project: Meet Nancy Bernardino

By Maria Yolisma Garcia, Social Media Intern Photography by Jessica Paramo, Internal Agency Project Manager This is part of the Latina spotlight series, in which Dieste seeks to highlight the positive change and impact everyday Latina leaders are making in the U.S. In this edition, we meet Nancy Bernardino-Lira, principal of Solar Preparatory. It’s the story about us, you and me. The story about a place where opportunities are hard to find. But most importantly, it is the story of a person who worked hard to seize every opportunity that came her way. The education sector, while it is growing…

Stealing the Show: Cultural Appropriation vs. Appreciation

By Gabi Reynolds, Strategic Planning Intern These days you can’t get very far into the news without reading about one person accusing another of cultural appropriation. Are we as a society policing too much? Is our culture of political correctness out of control? Do we just like to create controversy, or do we really have a legitimate problem stealing from one another?   The Oxford English Dictionary defines cultural appropriation as “the unacknowledged or inappropriate adoption of the customs, practices, and ideas of one people or society by members of another and typically more dominant people or society.” While it…

Making The Great Outdoors Great For Everyone

By Gabriela Sosa, Social Media Coordinator I am by no stretch of the imagination a good hiker. Nor am I in great shape. I still don’t have great ‘gear’ and I even get lost on marked trails. But I love hiking. However, for many reasons, ranging from accessibility to lack of representation, getting outdoors can be really intimidating. My national park visitation stands proudly at just 2 parks, and that may even be a lot considering that, according to nonprofit Latino Outdoors, Latinos “are…among the most underrepresented groups in conservation, outdoor recreation, and environmental education organizations.” Lack of diversity, not…

Social Commentary: Now Streaming

By Sandy Auren, Sr. Account Planner Being the media junkie that I am, I often find myself binging on old movies and series while I wait for new episodes of my favorite ones to be released. Sure, the audio visual effects in some flicks (especially horror) are not the best, but my fascination with old shows and movies really stems from the fact that in a way, they are a little window into the past. If you pay close attention, you can spot the subtle cues and decode what was happening in the world at that time. The behaviors that…

First Impressions: Stereotypes

We’re all guilty of it. Every time we meet a new person, we form an opinion in our head about them – how we think they behave and how we should behave towards them. Sometimes, we give them enough time to bare their real selves, and more often than not we find ourselves questioning our initial judgment. When we’re the ones being judged or placed in a particular “bucket,” we may feel confused, angry, sad or a combination of all. Why, we ask, do people assume this or that about me when they don’t even know me? To dig further…

A Short and Sweet Guide to the “New Español”

By Leirum Rivas, Copywriter The Spanish language is more alive than ever, and it’s changing everyday. In order to approach the young, and not so young “Latino generations” in the U.S., we must turn our eyes and “ears” to this transformation. Just like all fusions (think kimchi tacos!), Spanish language is starting a new trend by incorporating different “Spanish-es” to the mix and blending them with English.   Data For Your Thoughts Although many analysts and authors maintain that third-generation Latinos will primarily speak English, the truth is that Spanish will remain relevant and evolve into ”New Spanish”. It won’t die…