Celebrate Life With Death: Día de Los Muertos and Its Significance

By Dannely Flores Kramer, Account Planning Director As we step into the month that jump starts the holiday season, November 2nd represents an important celebration within the Hispanic culture that is increasingly influencing the mainstream, Día de los Muertos or Day of the Dead. Day of the Dead is a popular holiday among many Mexicans and Mexican Americans, and also in other Latin American countries. Although it may sound contradictory, the holiday is all about honoring life by celebrating death. As a US-born Mexican who spent much of my youth south of the border, I’ve celebrated Día de los Muertos…

5 Things Marketers Can Do to Normalize and Encourage Mental Health Care for Hispanics

By Gabi Reynolds, Account Planner and Sandra Auren, Sr. Account Planner Two weeks ago, on October 10th to be precise, we celebrated World Mental Health Day. In case you were wondering, this day was first celebrated in 1992, yet I have a feeling that not a lot of people knew it existed back then. Thanks to social media and platforms like Buzzfeed and The Mighty, the social conversation regarding the myths, the struggles, and what mental illness actually looks like is now more widespread.   In the U.S. we have gone from treating mental illness as taboo to actually demonizing…

Is Tech Getting Closer to Bridging Cultural Differences?

By Gaby Sosa, Social Media Coordinator My interest in the ways in which people use digital and social media to connect and learn is well-documented at this point. Digital and social continue to play huge roles in our everyday lives, but both are rapidly needing to make space for AI (or AI is taking that space without asking). More than just buzz, Artificial Intelligence is everywhere. There are also no shortages of think pieces on what AI means for (or about) the human condition and experiences, but graduating to a world where we interact even more closely with technology has…

Looking For Love in Digital Places

By Kevin Irelan, Assistant Account Executive Are you single? Not really a question that gets asked much anymore. Maybe it’s because these days, that information about a person is very easily found online. Social networks are nothing new to us but what is relatively new is using social networks for dating purposes. Online dating has graduated to mobile app dating. It is currently estimated that in the United States approximately 40 million people have used online dating apps or services. What’s even more intriguing is that roughly 27% of those users are projected to be Millennials. Online dating in its…

Silence Please! Roll Sound! And… Clenched Fists Sprouted from the Crowd

By Tony Pacheco, Sr. Producer   The Biggest Production in History Working on feature films and TV series, I was always reluctant to think my latest project was the most important of my career, but now as I see the biggest production in history unfold in my hometown, I will not let the opportunity to report it pass me by. On September 19th my friend and fellow producer Allen Perez was on location in Mexico City’s Roma neighborhood. At the same time Alesso Martinez, first camera assistant was on location in Coyoacán, and another crew was working at the Estudios…

#CentralAmericanTwitter: Celebrating and Creating Visibility in the Age of Hispandering

By Gabriela Sosa, Social Media Coordinator      Hispanic Heritage Month (HHM) begins September 15th with the independence of Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. Mexico’s independence day follows on the 16th and Chile’s on the 18th. Brands are not new to the HHM bandwagon. From Coca Cola’s #OrgullosoDeSer HHM campaign   In regards to the all-too-common mistakes marketers and brands make during HHM, Alex Ramirez wrote “unsurprisingly, most blunders seem to happen because marketers believe Hispanics or Latinos—umbrella terms usually used to describe various peoples from 21 different Spanish-speaking nations—are all the same.” So what’s the problem?…

Women Coding Diversity

By Maria Yolisma Garcia, Social Media Intern  In a sea of countless headlines about tech innovation, it never surprises me that those with the most praise are male. Elon Musk, Mark Zuckerberg, Bill Gates, Steve Jobs – all have become household names credited with the disruptive innovations we see today. According to the Muse, at the moment there are only 5% of women spearheading their own tech startups, many of whom are app developers or programmers. And, as one of the largest audiences in social media, women are still minimally represented with only 25% working in the information technology field…

How Marketers Misrepresent Americans

By Carla Eboli, Chief Reputation Officer  There is something interesting about the discrepancy in how marketers see America and its population and how everyone else sees it. Looking at the profiles of Americans featured on TV and in print ads, it’s clear that we are living in two very different worlds. It seems we are still far from a good balance between what is real and who the fashion & beauty industry represents. Here are the top three discrepancies I find intriguing in how marketers see America and how Americans really are: 1.) Plus Size Fashion I struggle with the…

Diversity in the Workplace

By Dannely Flores Kramer, Account Planning Director Diversity in the workplace has been a hot topic populating newsfeeds for sometime now – from companies making it a performance metric which affects bonuses, to people writing memos that argue biological differences. Regardless of which side you’re on, many would likely agree that diversity is meant to drive positive change, and it usually starts with the very best intentions…that is, until people begin seeing it as a hassle, check box, quota or policy they have to abide by. But, even the best intentions run the risk of unintended consequences, as the saying…

Our Passion Project: Meet Nancy Bernardino

By Maria Yolisma Garcia, Social Media Intern Photography by Jessica Paramo, Internal Agency Project Manager This is part of the Latina spotlight series, in which Dieste seeks to highlight the positive change and impact everyday Latina leaders are making in the U.S. In this edition, we meet Nancy Bernardino-Lira, principal of Solar Preparatory. It’s the story about us, you and me. The story about a place where opportunities are hard to find. But most importantly, it is the story of a person who worked hard to seize every opportunity that came her way. The education sector, while it is growing…