Making The Great Outdoors Great For Everyone

By Gabriela Sosa, Social Media Coordinator I am by no stretch of the imagination a good hiker. Nor am I in great shape. I still don’t have great ‘gear’ and I even get lost on marked trails. But I love hiking. However, for many reasons, ranging from accessibility to lack of representation, getting outdoors can be really intimidating. My national park visitation stands proudly at just 2 parks, and that may even be a lot considering that, according to nonprofit Latino Outdoors, Latinos “are…among the most underrepresented groups in conservation, outdoor recreation, and environmental education organizations.” Lack of diversity, not…

Social Commentary: Now Streaming

By Sandy Auren, Sr. Account Planner Being the media junkie that I am, I often find myself binging on old movies and series while I wait for new episodes of my favorite ones to be released. Sure, the audio visual effects in some flicks (especially horror) are not the best, but my fascination with old shows and movies really stems from the fact that in a way, they are a little window into the past. If you pay close attention, you can spot the subtle cues and decode what was happening in the world at that time. The behaviors that…

First Impressions: Stereotypes

We’re all guilty of it. Every time we meet a new person, we form an opinion in our head about them – how we think they behave and how we should behave towards them. Sometimes, we give them enough time to bare their real selves, and more often than not we find ourselves questioning our initial judgment. When we’re the ones being judged or placed in a particular “bucket,” we may feel confused, angry, sad or a combination of all. Why, we ask, do people assume this or that about me when they don’t even know me? To dig further…

A Short and Sweet Guide to the “New Español”

By Leirum Rivas, Copywriter The Spanish language is more alive than ever, and it’s changing everyday. In order to approach the young, and not so young “Latino generations” in the U.S., we must turn our eyes and “ears” to this transformation. Just like all fusions (think kimchi tacos!), Spanish language is starting a new trend by incorporating different “Spanish-es” to the mix and blending them with English.   Data For Your Thoughts Although many analysts and authors maintain that third-generation Latinos will primarily speak English, the truth is that Spanish will remain relevant and evolve into ”New Spanish”. It won’t die…

Navidad in July

By Dannely Flores-Kramer, Account Planning Director As we close the month of May and get ready for summer, most people are understandably already planning how they will spend their summer days: enjoying an iced-cold beverage, dusting off the barbecue, going on vacation… but not us. We are putting on the Christmas carols, planning posadas and filling presentations with holiday visuals. Yes, it’s Holiday Season planning. Like us, some of you may be in the midst of planning for “the most wonderful time of the year,” while others may not be there just yet. To help you out, we gathered some…

I Got It From My Momma

Whether we realize it or not, many of our habits and behaviors can be traced back to our moms, which in turn can be traced back to our culture. The truth is that, whether it be intentional or out of habit, we find ourselves following their advice to a T without really ever questioning it. So for this Mother’s Day we wanted to recognize and celebrate moms for all their experimental, unverified life lessons that they so gracefully and voluntarily passed on to us. Watch and share your own mom’s wisdom with us! Gabriela is an innate multicultural strategist. She…

Weddings + Tech = Match Made in Heaven

By: Erin Clark, Planning Director It’s spring time and love is in the air! And coincidentally tomorrow, April 28, 2017, marks my 10th wedding anniversary (love you, babe), so I’m feeling a bit nostalgic and love-struck. But, let’s go back in time a bit further to the 1960’s when it was considered the “norm” to settle down and get married at a young age. Needless to say, a lot has changed since then. Today, one-in-five Americans ages 25 and older have never been married, compared with just 9% in 1960. Technological, demographic & social changes are shifting consumer behavior, which…

See it. Touch it. Feel it.

By Danny Villanueva, Group Account Director “Sooner or later, everything old is new again,” Stephen King once wrote — an observation that’s never been truer than today. Case in point, far from being dead, vinyl records sales rose to $416 million last year, the highest since 1988, and artists like the Black Keys, Lana Del Rey and Beck are eagerly embracing the format. Instant Polaroid-like cameras have caught on among millennials and their younger siblings thanks to shops like Urban Outfitters. A new Pew survey shows that print books remain much more popular than books in digital formats. Old-school paper…

It’s a Bird! It’s a Plane! It’s an A**-Kicking Latina!

By Sandra Auren, Sr. Account Planner  Why is it that we Latinos love superheroes? Maybe it’s all the daydreaming we do about the things we could change if we only had superpowers. Maybe it’s all those dreams fueled by that “yes, we can!” attitude that has helped us to not only survive but to thrive. Maybe it’s our need for social justice and the aspiration to one day see our everyday superheroes represented in the media; maybe it’s all of the above and then some… In the world of entertainment, there are certainly very few Latino characters and even fewer…

Search: The Next Generation

By Erin Clark, Planning Director with Guest Contributor Tony Dieste, Founder & Chairman  Illustration by Nicole Hamilton, Digital Jr. Art Director Today marks a major milestone for Provoke Weekly! This is our 250th consecutive weekly newsletter…that’s 1,750 days or about 5 trips around the sun. Just to give you a peak behind the curtain of Provoke Weekly, here at Dieste we have access to mind-blowing amounts of first person data and our cultural experts scrounge for insights to earn their paychecks (myself included). Knowing what to search for is only half the battle. Understanding cultural nuances and staying on top of the…