4 Things to Know About Asian Markets Growing in Dallas

By Leirum Rivas, Copywriter A lot is being said about the steady growth of Asian “micro-towns” across the country. But when you see this at a macro level, with other growing Latino and Middle Eastern communities, the core of this is the rise of diversity. The way of intertwined cultures, sharing and mingling more every day. From a local perspective, the growing Asian markets in Dallas are not only a reflection of the growing Asian population, but also a response to an audience who strives for new culinary experiences and exploring choices. People across ethnicities and races are looking for…

Women Who Raise Their Voice Create Echoes

By Maria Garcia, Social Media Video by Tony Pacheco, Sr. Producer As we finalized the month of March we also recognized the continued accomplishments and strides that women have made throughout history. More importantly, we wanted to shine a light on what some of the women at Dieste thought of when asked about women who ground them and words they look for during difficult times. We sat down with a few of our very down Dieste women to talk a bit on what they think about women in our industry. We learned that each woman brings with her an experience…

Millennial Travelers No Longer Travel Alone

By Sandy Auren, Sr. Account Planner What comes to mind when you first hear the words millennial and traveler? Does your mind automatically get the picture of a 20 something-year-old getting knee deep in artisanal beer and backpacking their way to Budapest? That generalization may no longer be true. Think about it, millennials have grown up, and have the money and the will to spend on travel, but they’re no longer traveling alone. Today 57% of all millennial women are moms and 43% of all millennial men are fathers. Despite the growth of responsibilities, a millennial’s desire to travel, and…

Generation Z: I’ve Got This

By Danny Villanueva, Group Director For the last several weeks, Provoke Weekly has devoted some due perspective to the movements of inclusion, empowerment and representation for women in leadership in the world of business and marketing. As I’m a father of two young women, the editors of PW thought that I may have a unique perspective, particularly one that I could share through the filter of my daughters’ eyes. So while Miranda, my oldest at 20, is home from university on spring break, and Sara, a 16-year-old sophomore in high school, is just home because I asked nicely, I sat with…

More Diversity in Our Workplace, Better Representation in Our Work

By Rocio Ramirez, Sr. Art Director As an art director, I don’t often struggle with how to visually bring an idea to life. However, when it comes to the writing part, I still often find myself at a loss for words (thank God for copywriters, right?). So, as I find myself googling “how to write a short article,” I am reminded of two weeks ago, when I spent the evening surrounded by some of the leading women in advertising. I was fortunate enough to attend the Cannes Lions See It Be It: New York Edition. See It Be It is…

Gender Parity Is Good for the Business: How to Accelerate Gender Parity Within Organizations

By Carla Eboli, CMO A study developed by the World Economic Forum shows that at the present-day rate of advancement, the overall gender gap in North America will take 168 years to close. This is well behind Western Europe (61 years), Latin America (79 years) and the Middle East (157 years). The study, called Global Gender Gap Report 2017, covers an average of 144 countries and measures the gender gap in areas such as Economic Participation Opportunity, Educational Attainment, Health & Survival and Political Empowerment.   The good news, according to the report, is that the United States has closed…

Our Passion Project: Meet the De Colores Collective

By Maria Yolisma Garcia, Social Media Intern Photography by Jessica De Paz, Internal Agency Project Manager This is part of the local creator spotlight series, in which Dieste seeks to highlight the positive change and impact everyday creators are making in the U.S. In this edition, we meet the Latinx creators of the De Colores Collective.  Creating a Space of Their Own Passion projects are visions with movement that are fueled by passion. For North Texas natives, Eva Arreguin and Rafael Tamayo, the passion for uplifting their community lead them to the creation of De Colores Collective. The collective, which gains…

9 Words That Transcend Cultures

By Leirum Rivas, Copywriter & Video by Damian Balderrama, Jr. Art Director Thanks to Social Media, our minds are fed with different languages every day. English may be in our default setting but content is free to speak “multicultural,” and the great thing is that we all understand it, no matter where we come from. Whether we see memes, videos or GIF’s, all this universe of social content speaks a universal language and, if it catches our eye, we will enjoy it! We are constantly exposed to different words which open our minds to a “no borders” territory. Many of…

Celebrate Life With Death: Día de Los Muertos and Its Significance

By Dannely Flores Kramer, Account Planning Director As we step into the month that jump starts the holiday season, November 2nd represents an important celebration within the Hispanic culture that is increasingly influencing the mainstream, Día de los Muertos or Day of the Dead. Day of the Dead is a popular holiday among many Mexicans and Mexican Americans, and also in other Latin American countries. Although it may sound contradictory, the holiday is all about honoring life by celebrating death. As a US-born Mexican who spent much of my youth south of the border, I’ve celebrated Día de los Muertos…

Is Tech Getting Closer to Bridging Cultural Differences?

By Gabriela Sosa, Social Media Coordinator My interest in the ways in which people use digital and social media to connect and learn is well-documented at this point. Digital and social continue to play huge roles in our everyday lives, but both are rapidly needing to make space for AI (or AI is taking that space without asking). More than just buzz, Artificial Intelligence is everywhere. There are also no shortages of think pieces on what AI means for (or about) the human condition and experiences, but graduating to a world where we interact even more closely with technology has…