Cannes Lions Are Found in the Jungle and Not in the Zoo

I’ve never been to the jungle, but I’ve been told by those who have that you really haven’t seen a lion until you’ve seen one in the jungle. No surprise there. After all, the jungle is a lion’s natural habitat. Its natural context. And now advertisers are trying to find more natural contexts to reach people with their messaging. Where people really live their lives. With carefully considered placements that are more engaging and stimulating. Sweet spots where & when people can be most impacted to think and act differently. The Media Lions at Cannes are designed to reward exactly such efforts. And the…

Buyable Pins on Pinterest: Why Brands Should Target Hispanics Millennials

By: Mary Gutierrez, Creative Department Ever wanted to buy something you saw on Pinterest? Well, you’re in luck. According to Mashable, on Tuesday Pinterest officially announced that they will offer Buyable Pins for IOS phones this month—Android users will have to wait a bit longer. Now when you scroll your time away on Pinterest, you will be able to purchase some items you see. The Buyable Pins have a blue price tag and when you tap the pin it will direct you to a screen that says “Buy It” or “Pin It.” So, what does this mean for Hispanic marketing?…

A Blemish In The Beautiful Game

By: Rubén Terrazas, Copy Editor/Translator All over the world, sponsors and businesses alike are nervously watching the developments in the investigation of FIFA’s alleged wrongdoings. For fans, even if the accusations are something almost everyone suspected the whole time, the news came as an illegal kick to the shin deserving of at least a yellow card. How do you dare sully our jogo bonito with your shennanigans? For sponsors, on the other hand, the blow turns into something more akin to disaster, more like the threat of a red card with a possible indefinite suspension and public shaming. Sponsors of…

Increasing the Effectiveness of Media Buys: Cost Per Hour

  By: Dora Valdez, Social Media Manager, @doravldz Impressions, total reach, post links and video views… As agency people we are constantly trying to make sense of all the data. We have a responsibility to counsel our clients on the best ways to fully optimize their media dollars and to be honest about what is working and what is not. The Financial Times is trying a new method of measuring success for its advertisers. Under this new plan, FT will experiment with CPH advertising (cost per hour), meaning its advertisers will only pay for advertisements that are seen by a user for more than…

Getting More Intimate With Women

  “Most women feel more comfortable talking about sex than about money.” This was one of the most important insights we heard during the panel Turning Tough Topics into Trending Topics at the 11th edition of the Marketing to Women – M2W (Chicago, April 2015). The panel led by Diana Littman Paige, EVP of Consumer Lifestyle & Health at our sister agency Marina Maher Communications, had two very distinctive brands–KY from Reckitt Benckiser and Fidelity Investments–discussing how to build “meaningful relationships that educate, foster conversations and turn brands into friends that she wants to introduce to all of her other friends.” According…

Data Driven vs. Data Guided

  By: Ruben Terrazas, Copy Editor/Translator To data or not to data? That shouldn’t be the question. Instead, the question should be how to use said data? The general consensus in all industries is that data is vital to planning, operations, and delivery. And while I completely agree with all of the above, I also think we should be careful not to let data drive every single decision and forget about things like instinct, vision and experience. Moving from the education to the advertising field, I noticed a similar importance given to data use in achieving desired goals and results….

Stepping Foot in LALA Land

Borden Dairy Company, parent for LALA brand in U.S. has selected Dieste, Inc. as its advertising agency for its LALA brands; managing the brand strategy, digital initiatives, creative and media planning duties for both the U.S. and U.S. Hispanic markets. Check out this Media Post article for more on the story.   

#AdoptableTrends and #TheStoryofEmma Win at USH Idea Awards 2015

The winners of the U.S.H. Idea Awards, announced by creative group Circulo Creativo in partnership with AHAA: The Voice of Hispanic Marketing at an awards show Tuesday night in Miami, have been announced, and Dieste got in on some of the metal craze. Congratulations to the teams behind and everyone who helped with #TheStoryofEmma and #AdoptableTrends. The Story of Emma, for Mi Escuelita Preschools, received Silver in Integrated as the only prize awarded in the coveted Integrated category. Adoptable Trends, for Dallas Pets Alive!, received Silver in Cyber and Silver in Promo & Activation. Congrats to everyone and check out the full list…

Disney Knows Best: Hispanics Are Your Core Customers

By: Jesse Echeverría, Community Manager, @jesseechev Being a former Disney Cast Member and having earned my ears, I have a very special place for Disney in my heart. Not only does Disney really, really understand business, they understand that to continue to have success in the U.S. box office they need to keep in mind that Hispanics are their core customer. To me, it seems like they have taken a couple of pages out of our 1+1=3 book and put them into practice. With 1 in 5 millennials in the U.S. being Hispanic, their influence over culture and trends is…

Socialebrities as Brand Influencers

  By: Mageline Concepcion, Account Director Recently the wildly popular socialebrity and comedic actor LeJuan James expressed gratitude on his social channels “for all the corporations and brands that appreciated [his] work and feel strongly enough to utilize [him] as a spokes person.” He was referring to a recently signed annual contract with Honda to become their spokes person. LeJuan is one of many socialebrities who have created and nurtured their brands almost exclusively on social media—and in the process amassing a significant network of followers (LeJuan’s social media stats as of 4/11/15: FB 1,269,943 likes, Instagram 684k, Twitter 30.3k followers, Vine 465.2k)….