Comic Con Advertising: Don’t Just Dress To Impress

by Leirum Rivas, Copywriter and Emiro Echenagucia, Senior Art Director Some events can be a perfect fit for brands, but others present more of a challenge. It comes down to relevancy and finding a way to be useful or entertaining…especially when your brand wants to get the attention of 180,000 fans dressed as their favorite Comic, TV series or movie characters. This is where Comic Con advertising comes in.   What’s A Brand Like You Doing At Comic Con? At Dieste we’re always curious about all the places where brands can participate in a creative way. So this year we took…

Launching a Successful Influencer Marketing Strategy

by Alejandro Martinez, Director of Marketing Intelligence Influencer marketing is the latest marketing trend. According to Google, the keyword “influencer marketing” has experienced over 5000% growth in the past 5 years making it a “breakout” search term. A reason for its growing popularity is because as the world has shifted to social media, consumers look at their friends and social circles to inform their purchasing decisions. Consumers are skeptical of corporate ads and know that TV/movie celebrity endorsements can be purchased. They would rather listen to like-minded individuals and social media stars that are experts in their respective fields. Here’s a…

Brands Join the 2016 (Political) Party

The 2016 election cycle has been one of the most interesting and unusual in presidential history, and with the mic on brands seem to want to jump on the political bandwagon. While some believe it’s very challenging for brands to get involved in such controversial topics – others have been able to play around and ride the wave. Voters are demanding more and more information about the issues that are close to them, and with so much information overload, some need a little help keeping up with news and updates. Some brands have facilitated this connection, while others have managed to…

Finding the Right Note: The Role of Music in Advertising

When it comes to the effects of music on humans, we have only begun to scratch the surface. Neuroscientists are making new discoveries each year that shed more light on both the physical and mental impact of music. Some recent studies have even shown how music heightens positive emotions to the point that it stimulates hits of dopamine making us feel good or even elated.  From reducing stress to relieving pain to boosting learning and memory, music is indeed a powerful force.

5 Things We Learned From Brazil 2014, To Help You With USA 2016

If you are a marketer, you probably already know that Copa America Centennial is a virtual Latin American world cup happening in major U.S. cities this summer—better said, some of your biggest markets. Chances are, you are already at the idea-development stage. Whether you have secured an official sponsorship and are in the process of executing or you’re a non-sponsor looking to ride the wave, here are 5 things we learned from Brazil 2014 that can inspire your USA 2016 big idea… and a case study video to be proud of.

Here’s Why You Will Win In-Store With A Mobile Retail Experience

by Adeline Cruz-Phillips, Account Director Mobile devices have made shopping a lot easier. As consumers continue to use devices to research products, compare prices, and purchase online; retailers are expanding their mobile retail capabilities to break down the remaining barriers between the virtual and brick-and-mortar store. According to a July 2015 ComScore Report, 191.4 million people in the U.S. own a smartphone, and 61% of U.S. Internet usage is done on mobile devices.

Find Your Brand Archetype, Find Your Followers

If you’re a moviegoer, you might be surprised to find out you know more about brand archetypes than you think you do. It’s a fancy word, but with a very important meaning for communication strategy. Have you noticed that many heroes come from a sad, fearful past? Think Batman or Luke Skywalker! Or, can you count all the characters you recall that are pure dreamers full of optimism and believe in changing the world just for goodness’ sake. Picture Amelie, Wall-E and Forest Gump sitting in the same restaurant and sharing a Coke. They symbolize something to all of us….

How Culture Plays a Major Role When Marketing to Parents

  In 1983, companies spent $100 million marketing to kids. Today, they’re spending nearly $17 billion annually. Kids not only have more spending power than ever before, but also have a huge influence on their parents’ purchase behavior. Brands know that successfully reaching kids and parents is no easy task. Winning over the parents, who usually have a final say in the product purchase, is just the first step.

Does Anyone [Need to] Pay Full Price Anymore?

  New year, new sales. That’s what retailers were hoping for. After what should’ve been the most profitable season of the year, consumers are now fully –  and mindfully – controlling how, what and why they purchase. The power has shifted to the people. Some time ago, retailers were in charge; setting their prices and creating demand for their products with simple marketing tools. If consumers didn’t want to buy from you, it was on them. Now the price tag has evolved from representing legitimate cost, to being merely seen as a suggestion. I say suggestion, because it’s never been…

When Brand Personality Wins the Big Bucks

What can be more ridiculous than playing the popular card game “Cards Against Humanity?” How about handing them money for nothing in return. You may want to check out its scandalous brand personality after reading this.. This past Black Friday, the shopping holiday of the year par excellence, millions of people spent the day after Thanksgiving taking advantage of retailers and their lowest prices of the year sales. In the meantime, Cards Against Humanity pulled a stunt that is completely backwards and counterintuitive to the meaning of Black Friday. The stunt entailed asking consumers to give $5 to the company…