Which Waze Did They Go?

Google {hearts} Waze. Hard. Hard enough to pay a little over $1 Billion for them. Like other mapping services, Waze offers voice-guided GPS navigation with turn-by-turn directions. But what’s really unique about the app is its social and gamification features. Users earn points whenever they contribute road information, and as points rack up, their ranking in the Waze community rises. The app also eliminates the need for “I’m-five-minutes-away” texts to friends because users can see live updates of their buddies who use Waze, as they travel towards an event or meeting spot.  Via //www.youtube.com/embed/y_7yoEUrVhw

Branded to the Bone.

When something is branded well, you can feel the DNA of the brand in every piece of content it produces. Case in point: the recent example of the NBA’s Brooklyn Nets’ use of Brooklyn native and street artist AVONE to design artwork for their media campaigns. You can feel the authenticity seeping out of its pores, and showing the DNA of the brand in every drop. Via http://www.youtube.com/watch?v=bshjxcoG4RQ

Are You a Luke or a Darth?

Want to dive into the ego and id of The Force? “Star Wars Identities” is an interactive exhibition created in collaboration with Lucasfilm. The traveling character based adventure allows you to learn more about all of the identities found throughout the Star Wars universe, while also finding out more about yourself (or your “self,” as it were). It does so by asking you a series of electronically recorded questions throughout the exhibit experience that are geared to molding who and what you might be. Once you reach the end of your journey, you are presented with a unique visual representation…

7 Minutes of Terror.

Think your job is stressful? Watch this provocative video from NASA and learn what it takes to safely land a probe on the surface of Mars. After seeing it, I think I’ll stick to clearing unexploded land mines. Via http://www.youtube.com/watch?v=Ki_Af_o9Q9s

Young Brands With Long Histories.

On Facebook, The New York Times’ brand page includes a Timeline that dates back 161 years, which makes sense, considering the paper was founded in 1851. But why does the Timeline of music technology company Spotify, founded in 2006, stretch back to the 11th century? Because it’s fun and engaging, that’s why, and it helps to build the brand in an inexpensive and Millennial-friendly way. Via http://www.fastcocreate.com/1680425/young-brands-with-long-histories-facebook-timelines-allow-for-brand-storytelling-but-whats-t