Cross-border Exchange.

There’s a neat symmetry to the life and career of new Club Tijuana signing Alejandro Guido. San Diego-born, Tijuana-raised, Guido used to cross the border from his home in Mexico into the United States every day to go to school and play for the San Diego Aztecs. Now 18, Guido is back border-hopping, only this time around he heads south from San Diego to Club Tijuana’s training ground. The bilingual, bicultural attacking midfielder was one of the highlights of the US team in last year’s U-17 World Cup in Mexico. Via http://www.mlssoccer.com/news/article/2012/04/18/gringo-report-guido-hops-border-join-hometown-club

A Very Happy Cinco de Mayo.

You know Hispanic culture is invading society-at-large when it begins to invade, well, your underwear drawer. Enter the “Fiesta! Cinco de Mayo” panties from the experts in the business: Victoria’s Secret. While we always enjoy a shapely appreciation of cultures, unless the intent is to have you sit on the good memories of the day throughout the year, we’re unsure about the wisdom of panties you can wear only once out of every 365 days. Via http://www.victoriassecret.com/ss/Satellite?ProductID=1265800812815&c=Page&cid=1332988401693&pagename=vsdWrapper&cm_mmc=fb-_-stores-_-status-_-cincodemayo042312

Interaction Design and Branding.

Each of us reacts to those words differently, based on countless cultural and social parameters. Design is no different, and designers need to understand the subtle difference between creating consistency and creating coherency. Branding and communication is about relationships– not just interpersonal, but in how we relate differently to images as well as words. Via http://www.fastcodesign.com/1669251/how-do-you-turn-pixels-into-a-full-blown-brand-experience

Follow that cab.

Hanging out by Penn Station today? Don?t bother with the A or C train. Hunt down the free taxi rides being offered by Nissan, who won the contract for NYC?s new taxi cabs, which will start roaming the streets next year. They boast a ton of leg room, spacious trunks, and sweet moon roofs that let you stare up at the sky like a tourist without blocking the sidewalk. (Think glass-bottom boat, turned upside down.) Via http://ny.remezcla.com/2012/latin/take-a-ride-in-nycs-future-taxis/

Subway Radio.

Yuri Suzuki, a London designer, build a map of the London Underground as a working transistor radio. It’s design literally invading the inner-workings of technology. Via http://vimeo.com/48937359