Heineken launches its first augmented reality campaign.

  Heineken, the official beer of the Latin GRAMMY® Awards, is opening a world of extraordinary Latin experience through the brand’s first augmented reality campaign. Through October 15th, consumers can unlock the Heineken Latin Grammy®s content directly from the Heineken label on the bottle or at Heineken/Latin Grammy®s in-store point-of-sale materials such as posters, banners, and cooler stickers.   Augmented Reality, or AR, is the art of superimposing computer-generated content over a live view of the world. In this program, the augmented reality experience is a hidden video that appears on your smartphone, which is then activated when the app is…

Nissan – Vows

You could either live your life dreaming or live your dream. Choose what journey you want to follow, the new Nissan Pathfinder will take you somewhere you’ve never been. Via

Do You Take Your Coffee Tweet?

A tweet can be used to share links, media, and status updates. But could it soon be used to share Starbucks coffee? That’s the promise of a new partnership between Twitter and Starbucks which enables gift certificates to be exchanged via tweets. Called the tweet-a-coffee program, the service allows for spur-of-the-moment acts of generosity between friends, with little to no friction: Just tweet at another Twitter user in order to give a $5 digital eGift hassle-free. It’s certainly a novel marketing tool. But the larger significance here is how companies like Starbucks are gradually beginning to see Twitter as a…