Diving Perception.

Chick-Fil-A’s perception with fast food eaters nationwide has taken a significant hit in most regions of the US, including the South where most of its restaurants are located, since president and COO Dan Cathy’s perceived anti-gay remarks on July 16th. However, in the Midwest, Chick-Fil-A’s perception jumped up for a week and has tapered off to where it was before the interview was published. Via http://research.yougov.com/news/2012/07/27/chck-fil-takes-perception-dive-fast-food-eaters/

Selling to the Bunker Mentality.

Extreme weather, economic uncertainty, and national security concerns are prompting a surge of entrepreneurs to market to Americans preparing for the worst. Over the last five years, the number of survival-oriented businesses?particularly those dealing with food storage and wilderness survival gear?have increased by hundreds of percentage points to hundreds of enterprises and there?s every indication that they will keep growing. Via http://www.businessweek.com/articles/2012-08-06/can-i-sell-you-an-underground-bunker

The RNC’s Latin-DOH!

Mitt Romney has been increasingly keen on courting the Latino vote, which is believed to heavily favor President Obama, but the Republican National Committee’s Hispanic outreach site may not be doing Romney any favors. RNCLatinos.com recently featured as its main image a stock photo which tags the photo with keywords that clearly suggest the “Latino” children shown are actually Asian, including: “asia,” “asian,” “interracial,” “japanese,” and “thailand.” The photo has since been removed. Via http://www.usnews.com/news/blogs/washington-whispers/2012/06/14/rnc-latino-site-features-stock-photo-of-asian-children

The Evolving Nature of Brand Alignment.

The algebra of business is simple: companies connect with customers, and customers connect with brands. The brand is everything in today?s digital world; and brand loyalty is a recurring business. It used to be a one-way street. No longer. Now with the emergence of social media, customers are deeply engaged with products and services across the entire digital space and they have begun to feel the brand need and are demanding greater interaction with it. They?ve come to expect brands to engage and respond to them at all times and from everywhere. The best companies today understand that brand engagement…

Would you have a Tattoo of a TV Show?

Winter is coming to the Seven Kingdoms of Westeros, but in the rest of the Northern Hemisphere, it?s spring–perfect weather for folks looking to show off brand-new Game of Thrones tattoos. Fans of the series are a little rabid, to say the least, with the most devoted among tattooing themselves with icons from the show–signifying lifelong allegiance to their favorite house. Have a look through this gallery and have a guess at who might end up in the laser removal office within the next 7-10 years. Via http://www.fastcocreate.com/1680409/extreme-branding-50-megafans-get-free-game-of-thrones-tattoos

Tecate Launches Nation-Wide Search For Official Soccer Correspondent Team.

Tecate, cerveza con caracter, today launched the national search for a group of soccer fans with enough character and skills to travel to and report on a soccer game of the team’s choice in Mexico or the U.S. As the “Tecate Correspondent Team”, the selected individuals will receive round-trip airfare, accommodations, tickets to the game and an opportunity to share their passion for the sport via the brand’s official Facebook page,www.Facebook.com/Tecate. Featuring the tagline “Deja que tu Pasion te Lleve” or “Let Your Passion Take You”, and elaborated by Dieste, they include mass-displays, posters, price cards and mail-in rebates on…

Phillips de Pury Highlights Latin American Art.

Art Auction House powerhouse Phillips de Pury & Company announced highlights from its upcoming New York Latin American auction. The spring sale is a multi-sensory aesthetic journey through Latin America?s contemporary social and philosophical evolution and includes the work of some of the region?s most significant modern and contemporary artists. The auction has a pre-sale combined low estimate of $4,524,500 and a pre-sale high estimate of $6,325,500. Needless to say, that’s a total that’s well beyond this writer’s collection hopes. Via http://www.phillipsdepury.com/auctions/online-catalog.aspx?sn=NY000212

Human Pantone.

The Human Pantone recreates the Pantone color guide as a way to showcase and celebrate the beauty in the various hues of human skin tones and delves into the questions of beauty, diversity, acceptance, and racism based on skin color. Commissioned for the Museum of Modern Art in Brazil, it is an elegant and simple way to illustrate the diversity all around us. Via http://www.psfk.com/2012/05/human-pantone-color-guide.html

Italy, Not as Oily as we thought!

Spain a big problem, and it isn’t a global financial meltdown (well, ok, there’s that, too): while Spain is the dominant leader in olive oil production, many people perceive Italy as the king. Because of that, Spain makes most of the oil, while Italian companies make most of the money with their olive oil brands. How do they do it? They buy their olive oil from Spain, put it in their cans and bottles, and ship it off as Italian olive oil. What should Spain do? Via http://www.brandingstrategyinsider.com/2012/05/brand-strategy-repositioning-a-competitor.html

Cross-border Exchange.

There’s a neat symmetry to the life and career of new Club Tijuana signing Alejandro Guido. San Diego-born, Tijuana-raised, Guido used to cross the border from his home in Mexico into the United States every day to go to school and play for the San Diego Aztecs. Now 18, Guido is back border-hopping, only this time around he heads south from San Diego to Club Tijuana’s training ground. The bilingual, bicultural attacking midfielder was one of the highlights of the US team in last year’s U-17 World Cup in Mexico. Via http://www.mlssoccer.com/news/article/2012/04/18/gringo-report-guido-hops-border-join-hometown-club