Rebranding Mexico.

Think about vacationing in Mexico. If you’re like most people, what comes to mind is chilling on the beach. Now, think of the last article or TV news spot you saw on Mexico. Again, if you are typical, what may surface in your brain is a news item on the drug-related violence of the cartels. This was the situation facing the Mexico Tourism Board and their lead communications agency in 2010. Yet by addressing the elephant in the room they have worked to rebrand Mexico and challenge what consumers, travel partners and the press thought they knew about the country….

How To Woo Students And Influence Early Adopters.

They’re young, smart, tech-savvy, trend-setting–and they might just be rich someday. Win them over now, says Atle Skalleberg of StudentUniverse. Skalleberg tells us why students are among the most misunderstood, and most important, potential customers for your business. Via http://www.fastcompany.com/1842475/fast-talk-studentuniverse

Diving Perception.

Chick-Fil-A’s perception with fast food eaters nationwide has taken a significant hit in most regions of the US, including the South where most of its restaurants are located, since president and COO Dan Cathy’s perceived anti-gay remarks on July 16th. However, in the Midwest, Chick-Fil-A’s perception jumped up for a week and has tapered off to where it was before the interview was published. Via http://research.yougov.com/news/2012/07/27/chck-fil-takes-perception-dive-fast-food-eaters/

Selling to the Bunker Mentality.

Extreme weather, economic uncertainty, and national security concerns are prompting a surge of entrepreneurs to market to Americans preparing for the worst. Over the last five years, the number of survival-oriented businesses?particularly those dealing with food storage and wilderness survival gear?have increased by hundreds of percentage points to hundreds of enterprises and there?s every indication that they will keep growing. Via http://www.businessweek.com/articles/2012-08-06/can-i-sell-you-an-underground-bunker

Would you have a Tattoo of a TV Show?

Winter is coming to the Seven Kingdoms of Westeros, but in the rest of the Northern Hemisphere, it?s spring–perfect weather for folks looking to show off brand-new Game of Thrones tattoos. Fans of the series are a little rabid, to say the least, with the most devoted among tattooing themselves with icons from the show–signifying lifelong allegiance to their favorite house. Have a look through this gallery and have a guess at who might end up in the laser removal office within the next 7-10 years. Via http://www.fastcocreate.com/1680409/extreme-branding-50-megafans-get-free-game-of-thrones-tattoos

Tecate Launches Nation-Wide Search For Official Soccer Correspondent Team.

Tecate, cerveza con caracter, today launched the national search for a group of soccer fans with enough character and skills to travel to and report on a soccer game of the team’s choice in Mexico or the U.S. As the “Tecate Correspondent Team”, the selected individuals will receive round-trip airfare, accommodations, tickets to the game and an opportunity to share their passion for the sport via the brand’s official Facebook page,www.Facebook.com/Tecate. Featuring the tagline “Deja que tu Pasion te Lleve” or “Let Your Passion Take You”, and elaborated by Dieste, they include mass-displays, posters, price cards and mail-in rebates on…

Phillips de Pury Highlights Latin American Art.

Art Auction House powerhouse Phillips de Pury & Company announced highlights from its upcoming New York Latin American auction. The spring sale is a multi-sensory aesthetic journey through Latin America?s contemporary social and philosophical evolution and includes the work of some of the region?s most significant modern and contemporary artists. The auction has a pre-sale combined low estimate of $4,524,500 and a pre-sale high estimate of $6,325,500. Needless to say, that’s a total that’s well beyond this writer’s collection hopes. Via http://www.phillipsdepury.com/auctions/online-catalog.aspx?sn=NY000212

Human Pantone.

The Human Pantone recreates the Pantone color guide as a way to showcase and celebrate the beauty in the various hues of human skin tones and delves into the questions of beauty, diversity, acceptance, and racism based on skin color. Commissioned for the Museum of Modern Art in Brazil, it is an elegant and simple way to illustrate the diversity all around us. Via http://www.psfk.com/2012/05/human-pantone-color-guide.html

Italy, Not as Oily as we thought!

Spain a big problem, and it isn’t a global financial meltdown (well, ok, there’s that, too): while Spain is the dominant leader in olive oil production, many people perceive Italy as the king. Because of that, Spain makes most of the oil, while Italian companies make most of the money with their olive oil brands. How do they do it? They buy their olive oil from Spain, put it in their cans and bottles, and ship it off as Italian olive oil. What should Spain do? Via http://www.brandingstrategyinsider.com/2012/05/brand-strategy-repositioning-a-competitor.html

The 9 most creative ways to use Pinterest.

Pinterest is at the point where every marketer needs to at least decide whether it makes sense for them and how they might best leverage it. While a built-in referral model means Pinterest is well positioned to drive sales, brands shouldn?t expect to amass millions of followers as quickly as they might expect. In the meantime, here are 9 creative uses of the new platform. Via http://www.fastcocreate.com/1680575/the-9-most-creative-uses-of-pinterest