Inspiring a New Generation of Creative Thinkers

By Rubén Terrazas,  Copy Editor  The democratization of knowledge is one of the greatest things to have happened to humanity. No longer is knowledge the domain of a few notables or academics. Now, access to information is open to almost everyone, everywhere, at all times. The printing press led the way, followed by public libraries and mass media; and after the internet, the floodgates opened and there has been no looking back ever since. But even with all the technology available at our fingertips, good old-fashioned word of mouth and face-to-face interaction are sometimes the best ways to disseminate information….

Are You as Excited as We Are About the Release of “Black Panther”?

By Erin Clark,  Planning Director  The newest Marvel Studios blockbuster is poised to break through one of a few “glass ceilings” in Hollywood, and as a multicultural agency, we can’t wait! When the Marvel character Black Panther first debuted in the 2016 movie Captain America: Civil War, the response was a resounding “YES!” and the buzz has been building ever since. According to Fandango, Black Panther has pre-sold more tickets than any other superhero movie at the same point in its life cycle. And the NY Times reported, the trailer teaser — not even the full trailer — racked up…

20 Predictions for Super Bowl 2019 Ads

By Brazos Elkins,  Jr. Copywriter Now that a few days have passed and everyone’s forgotten this year’s Super Bowl commercials, let’s make some educated guesses about what brands will do next year. Super Bowl LIII will take place on February 3, 2019 at Mercedes-Benz Stadium in Atlanta and air on CBS.   1.) Amazon’s Alexa is featured as a commentator throughout the game. She can’t pronounce Gronkowski.   2.) Non-sponsor Google “hacks” the big game by enabling Google Homes to respond to Alexa and talk over her during the whole game. No one notices Alexa mispronounce Gronkowski. 3.) Samsung becomes…

Trying to Be Inclusive? Make Authenticity and Relevancy Your North Star

By Gabriela Gonzalez,  Planning Director Have you noticed the air time that mixed race families have on ad commercials lately? There has been an explosion of racial diversity in advertising, featuring mixed-race couples and families who are now becoming part of the new normal. This is a great step to reflect today’s diverse America, where about one-in-ten newborns are multiracial. Especially because it should be to no one’s surprise that together, diverse segments (African America, Asian, Hispanic, LGBTQ and mixed-race households) account for the majority of the population. Today, values such as open mindedness, inclusion, and diversity continue to be…

The Micro-Manifesto of Treating Advertising Like Art

By Matias Jaramillo, Director of Digital Initiatives I love advertising. I love it because it allows me to think about images, moving images, text and typography. I love how advertising adds color and sound to the world we live in. Before joining the advertising world, I was an artist working on commission, creating art on demand. I needed an assignment in order to think and make art. To some, that may sound very similar to advertising, but I see it a bit differently which is why I made the jump. I believe that we the people of advertising are doing…

Is Creativity Really Quantifiable?

By Natasha Sabour, Jr. Copywriter January is a special time of the year, not simply because everyone is still doe-eyed and awash with the determination that this will be the year they stick to their New Year’s resolutions, but also because it’s awards season, y’all. This is the month where we are bombarded with not just one but three live telecasts of film and television award shows. The season kicks off with perhaps one of the most famous award shows (behind the Oscars) and everyone tuned in this year to watch the historic 75th Golden Globe Awards. A proud moment…

Where Mainstream Media Fails, Influencers Pick up the Slack

By Gabriela Sosa, Social Media Coordinator Many Latinos and people clued into the comings and goings of Latino social media are familiar with Lele Pons and the likes of comedians that popularized such videos as “Mexican/Hispanic Moms Be Like.” But far beyond that, Latinos are owning it in areas that perhaps some brands may not know about, or even consider unless they want to “speak to Latinos.” More than ever, Latino spheres of influence reach far beyond strictly Latino/Spanish speaking or even bilingual audiences. Today’s Latinos understand the value of their creativity, and they are shaping the American landscape unlike any…

Healthy New Year

By Carla Eboli, CMO Holidays are over and here we go, again, committing ourselves to do something different in the new year. In the US, 41% of all Americans commit every year to a New Year’s resolution and “staying fit and healthy” ranks as the most common of all resolutions, according to the Nielsen Institute. Over the past six years, the Health industry has invested more than $18 billion in digital technology in order to bring innovative resources to more than 130 million Americans that want to live a healthier life. Here are three digital health & wellness trends that…

Provoke Weekly Holiday Edition

By Erin Clark, Strategic Planning Director What a ride this year has been – as marketers (and consumers) we’ve all experienced what seems like endless ups, downs and loop-the-loops in 2017. So as we take a step back during this time to recharge for the new year ahead, we put together a list of our favorite holiday ads from this year that lift our spirits. Here at Dieste, we are all about finding nuances that unite people with similar interests and passions in order to connect brands with cultures. While selecting our top picks we noticed a similar message throughout that…

From Pains to Promises

By Danny Villanueva, Group Account Director As a consumer anthropologist, I’ve been in some marketing or research capacity for more than 20 years, and studying people’s hows and whys has become a bit of a passion. In a recent article I read in The Economist, “if there were 10 Commandments for marketing, #1 would be: Know thy customer.” I couldn’t help but think that intuitively we should all know this to be true, and while it’s one of the most fundamental tenets in business, it seems brands still have trouble adhering to it.   In fact, nearly three quarters of…