Channeling Cher Horowitz’s Digital Closet

  By: Mindy Shepperd, Assistant Account Executive, @minleighlove What millennial girl (oh, there are guys too, trust me) did not watch Clueless in awe of Cher’s closet? The answer is not one! Now you can have your very own “magic closet” with Stylebook, an app that allows you to basically have a handheld stylist for your very own closet. It has tools that allow you to create outfit layouts of your own, just like you would see in magazines, packing lists, calendars and an inspiration library. This app makes it easy to look your best every day, with what you already…

Tinder for Shopping

  By: Mindy Shepperd, Assistant Account Executive, @minleighlove With over 100 retail stores from high-end to high street, Mallzee allows you to shop in just one place: the palm of your hand! This app wants to be your go-to for fashion shopping needs as they provide features like blogger picks, trend of the week and sale alerts. “We think there is a wider market for people who want to look good but don’t want to spend huge amounts of time finding clothes and want to do it on the go,” says Mallzee CEO and co-founder Cally Russell. Saving time and money…

Wouldn’t you LiketoKnow.it?

  By: Mindy Shepperd, Assistant Account Executive, @minleighlove LiketoKnow.it is a revolutionary idea that has been adopted by many fashion bloggers and fashion-savvy instagrammers. Started by Dallas-based Reward Style, it has allowed users to receive direct links, via email, to featured products just by signing up using their Instagram handle and liking their favorite styles, whether on their feed or not. No need to waste your time buscando y buscando when it comes to fashion! By connecting with these bloggers and social influencers, brands can gain a better understanding of what’s trending, as well as having another outlet to sell.  

How Do Millennial Women Value Tradeoff?

  By: Gabriela González, Sr. Strategic Planner, @SoyGabyGon Watch the first part of a project on Millennial Women conducted by dig along with Iconoculture. A recurring theme among Millennial Women (me included) is to seek opportunities (environments, products, services) where they can have a choice in the tradeoffs they have to make along the way. Some tradeoffs include time off from your career, switching to professions that give you more time to spend with family or simply choosing products that allow for customization such as the Cedar mop.

Happy Year of the What?

  By: Meredith Moon, Editor-In-Chief, @cirque_luna As you probably know, today is Lunar New Year, otherwise known to Americans as Chinese New Year. My guess is that we really just like their zodiac signs, because who doesn’t love cute animals and reading horoscopes? Usually the animal for the year is pretty straightforward—a horse, a snake, a tiger—but not this year. People can’t decide how the Chinese character yang is supposed to be translated. Is it a sheep? A goat? A ram? Some people just make their own decision based on what is more favorable to them, as each animal has…

Más Vino Por Favor

  By: Carla Eboli, CMO Today is National Drink Wine Day, a date created to “spread the love and health benefits of wine.” And according to a report published by Rabobank, US Hispanics are considered one of the most promising opportunities for the growth of the wine industry. The report, “Marketing Wine to U.S. Hispanics: The 50 Million Case Growth Opportunity”, says that developing effective marketing and communications strategies, the wine consumption among US Hispanics would increase by 50 million cases over the next 20 years. Currently according to the report, this ethnic group under indexes on the consumption of…

1+1= 3: Changing the Equation with the Booming Hispanic Market

  DALLAS and NEW YORK, February 17, 2015 /PRNewswire/ — Dieste, Inc., recognized multicultural marketing and advertising specialists, have released their first book, 1+1=3 Changing The Equation With The Booming Hispanic Market. The book provides a unique view of Hispanic life in the U.S., sharing Dieste’s expertise as an innovator in the field for multicultural marketing. “I couldn’t put 1+1=3 down until I was done, and then whipped off a dozen action items that came directly from it. This is a must-read for anyone addressing the Hispanic market (and virtually any other)!” said Len Schlesinger, Baker Foundation Professor atHarvard Business School. The book also dedicates several chapters to myth busting,…

Ride the Obama Buzz

  By: Francisco Cardenas, Director of Digital Strategy @chitocardenas Yesterday was President’s Day and what a better way to start the week than by talking about our president. After blasting the Tube with his presidential interview right after his State of the Union address (#SOTU) last January, which the Dieste Inc editorial team wrote a piece about, this time President Obama is back with another interesting media stunt. He partnered up with Buzzfeed on a creative video with the objective of convincing young citizens to sign up for Obamacare. This young demographic has a strong presence online, and the results…

Obama. You Too?

  By: Francisco Cardenas, Director of Digital Strategy, @chitocardenas On January 22nd, two days after the State of the Union (#SOTU) the President’s first scheduled interview was the YouTube live stream with the platform’s famous content creators Bethany Mota, Hank Green and Glozell Green. This move from President Obama was highly criticized mostly from the Fox News The Kelly File claiming that this could have been beneath the dignity of the office, or even sarcastically put the “D list Hollywood after party.” Although this criticism is valid, the critics might have failed to recognize the over 3 million views the…

Healthcare Companies: Here Is Where Your Growth Will Come From

  By: Carla Eboli, CMO U.S. Hispanics are living longer and feeling healthier. And now most of them are covered by health insurance. Contrary to popular belief, the majority of US Hispanics—76%—have health insurance, according to a recent report published by Commonwealth Fund Affordable Care Act Tracking Survey. And another document, published by Univision, says that US Hispanics contribute $23 billion of total adult prescriptions in the U.S. These numbers are not going totally unnoticed. A few healthcare leaders are coming up with some really creative ideas to reach out the multicultural consumer, going beyond the traditional advertising campaign. DirectHealth.com…