Effective Creative

  “The creative voice of Hispanic agencies has grown in recent years.” — Chief Creative Officer, Paco Olavarrieta, stated for a chat with PRODU over his new role as judge in the Effective Creative FIAP category. Check out the article here.  

HBO Now is out. What’s next?

  By: Franco Caballero, Creative Strategist About two years ago, an article from Los Angeles Times came out citing Time Warner and HBO executives on the apathy of rolling out a standalone service for HBO content, separate from a cable subscription. This week, HBO Now was released for Apple TV in what is undoubtedly a victory for cable-cutters. While cable-cutter is the term that dominates the headlines, there is also a huge upside for this service with the younger segments. The success of HBO Now may not hinge on people cutting their cable connections, but rather on avid content consumers…

Humor in Advertising

    “I think the key to being funny is finding your own voice.” — Executive Creative Direcetor, Ciro Sarmiento stated in this month’s ANA Magazine over humor in advertising.   @cirosarmiento

The Evolution Of Vending Machines

  By: Carla Eboli, CMO There is some fabulous news about the food & drink industry: the technology added to it.  Different from the old vending machines – which solely functioned to deliver products once bills or coins were introduced into it – the novelty is that machines can create new products, new flavors and unique options in “partnership” with consumers. Only the money part remains the same… And indeed money is still the driver, as most of the time this technology is used to increase product sales. This is the case with the very cool machine developed by Pernot…

Demographic-Based Targeting Is A Thing Of The Past

  By: Alejandro Martinez, Market Intelligence Strategist It may seem crazy that in the era of big data there are companies that still rely exclusively on demographic data to reach and connect with their target audience. While demographic data is important, it’s only part of a much larger equation to truly understand the mindset of current and future consumers. Nowadays you can get various types of data, including: location, behavioral, purchasing, and social, just to name a few. Data is a crucial component of effective marketing, and it will become more important as our world becomes more digital. Using Data…

Acculturation Is Dead

        By: Mónica Sánchez, Quantitative Storyteller Using “acculturation” as a tool to define a brand’s target consumer in this day and age is akin to only considering network television as a medium to broadcast your message. The breadth and depth of research techniques and syndicated tools that are available today mandate that we dig deeper, across segmentation models and through attitudinal and behavioral variables, to hone in on a brand’s true target – the one that will most profitably build your business for the long term.  

The NEW Wearable Tech Products You’ll Want

  By: Mindy Shepperd, Assistant Account Executive, @minleighlove  The mix of technology and fashion has surpassed the “trending” period, and is now just a progressively increasing part of the industry as a whole. Last year I wrote about wearable technology that was emerging due to the increase in purchase and use of activity trackers. With women spending more in consumer electronics than men, and the prediction of fashion wearable tech product sales to reach 112 million units by 2018, it’s no wonder that more and more designers are jumping onboard and finding ways to add their spin on the needs and…

Crystal Clear Tracking

  By: Mindy Shepperd, Assistant Account Executive, @minleighlove In January, Swarovski teamed up with Misfit Wearables in joining the hi-tech fashion market. The Swarovski Shine collection brings a tracking crystal that can track users’ steps, measure calories burned and keep track of sleep patterns. The crystal is interchangeable between the nine fashion accessories such as watches, bracelets and pendants, and is waterproof. What a fun way to put some sparkle in your steps!  Official website: Swarovski

THE Apple Watch

By: Mindy Shepperd, Assistant Account Executive, @minleighlove The twelve-page spread of stark white advertisements features the five styles of the new Apple Watch beside European fashion houses and luxury brands in Vogue’s March issue. The Apple Watch will begin shipping this April, but Apple has been working on relationships with fashion elites since last September when they hosted an event during Paris Fashion Week. With apps, messaging, fitness tracking and a scratch-resistant sapphire crystal screen, you’re sure to find something you love about this revolutionary way to stay connected.  

Your very own custom fashion illustrations

By: Mindy Shepperd, Assistant Account Executive, @minleighlove Illustrated sketches are evident throughout the world of fashion whether it’s a designer working through an idea or a fun illustration created for a blogger’s featured look. Now you can have your very own fashion sketches for your favorite looks by submitting a photograph via the Chic Sketch app. Posting this as your next Twitter profile pic will make you look just as trendy as tus bloggers favoritas, and aid in branding yourself in a chic way!