Is Creativity Really Quantifiable?

By Natasha Sabour, Jr. Copywriter January is a special time of the year, not simply because everyone is still doe-eyed and awash with the determination that this will be the year they stick to their New Year’s resolutions, but also because it’s awards season, y’all. This is the month where we are bombarded with not just one but three live telecasts of film and television award shows. The season kicks off with perhaps one of the most famous award shows (behind the Oscars) and everyone tuned in this year to watch the historic 75th Golden Globe Awards. A proud moment…

Where Mainstream Media Fails, Influencers Pick up the Slack

By Gabriela Sosa, Social Media Coordinator Many Latinos and people clued into the comings and goings of Latino social media are familiar with Lele Pons and the likes of comedians that popularized such videos as “Mexican/Hispanic Moms Be Like.” But far beyond that, Latinos are owning it in areas that perhaps some brands may not know about, or even consider unless they want to “speak to Latinos.” More than ever, Latino spheres of influence reach far beyond strictly Latino/Spanish speaking or even bilingual audiences. Today’s Latinos understand the value of their creativity, and they are shaping the American landscape unlike any…

Healthy New Year

By Carla Eboli, CMO Holidays are over and here we go, again, committing ourselves to do something different in the new year. In the US, 41% of all Americans commit every year to a New Year’s resolution and “staying fit and healthy” ranks as the most common of all resolutions, according to the Nielsen Institute. Over the past six years, the Health industry has invested more than $18 billion in digital technology in order to bring innovative resources to more than 130 million Americans that want to live a healthier life. Here are three digital health & wellness trends that…

Provoke Weekly Holiday Edition

By Erin Clark, Strategic Planning Director What a ride this year has been – as marketers (and consumers) we’ve all experienced what seems like endless ups, downs and loop-the-loops in 2017. So as we take a step back during this time to recharge for the new year ahead, we put together a list of our favorite holiday ads from this year that lift our spirits. Here at Dieste, we are all about finding nuances that unite people with similar interests and passions in order to connect brands with cultures. While selecting our top picks we noticed a similar message throughout that…

Our Passion Project: Meet the De Colores Collective

By Maria Yolisma Garcia, Social Media Intern Photography by Jessica De Paz, Internal Agency Project Manager This is part of the local creator spotlight series, in which Dieste seeks to highlight the positive change and impact everyday creators are making in the U.S. In this edition, we meet the Latinx creators of the De Colores Collective.  Creating a Space of Their Own Passion projects are visions with movement that are fueled by passion. For North Texas natives, Eva Arreguin and Rafael Tamayo, the passion for uplifting their community lead them to the creation of De Colores Collective. The collective, which gains…

From Pains to Promises

By Danny Villanueva, Group Account Director As a consumer anthropologist, I’ve been in some marketing or research capacity for more than 20 years, and studying people’s hows and whys has become a bit of a passion. In a recent article I read in The Economist, “if there were 10 Commandments for marketing, #1 would be: Know thy customer.” I couldn’t help but think that intuitively we should all know this to be true, and while it’s one of the most fundamental tenets in business, it seems brands still have trouble adhering to it.   In fact, nearly three quarters of…

9 Words That Transcend Cultures

By Leirum Rivas, Copywriter & Video by Damian Balderrama, Jr. Art Director Thanks to Social Media, our minds are fed with different languages every day. English may be in our default setting but content is free to speak “multicultural,” and the great thing is that we all understand it, no matter where we come from. Whether we see memes, videos or GIF’s, all this universe of social content speaks a universal language and, if it catches our eye, we will enjoy it! We are constantly exposed to different words which open our minds to a “no borders” territory. Many of…

Is Retail Killing Your Brand?

By Alejandro Martinez, Director of Marketing Intelligence You spend a great amount of time and money creating awareness for your brand. After a while you get prospective consumers to have you in their consideration set and even on their shopping list, but at the end of the shopping trip your brand is not in their shopping cart. What happened? A number of things could have gone wrong: Poor visibility and/or location: Couldn’t find your brand on the shelf, or in the store, or didn’t have enough time to search for it Poor differentiation: Don’t see much difference between your brand…

The Curiosity Gap: What Sparks Curiosity?

By Brazos Elkins, Jr. Copywriter (My take on “Igniting Curiosity” by Benjamin Solomon, Director of Creative Development at Vox Media.)  Anything people do online always, always starts with curiosity. When people click anywhere, it means they want something. They are opting into an experience. They are experiencing a “curiosity gap.” The curiosity gap is an expression used to refer to a reader’s craving to satisfy their feeling of curiosity—they know that they don’t know something, and they want to change that. For some, “creating a curiosity gap” translates to misdirection and clickbait headlines, but that’s not the only way to…

What the Emerging Stars Program Taught Me About Women and Healthcare

By Samantha Moeller, Account Supervisor I recently had the privilege to participate in Omnicom’s Emerging Stars program, in which multiple cross-disciplined teams were challenged to focus on a female contraceptive product for a healthcare client. Our task was to position long-acting reversible contraceptives (LARC), such as the intrauterine device (IUD) or arm implants, to be top of mind when women consult with their healthcare provider on birth control options. Trends in the usage of LARC have shown significant growth in recent years after a steep decline that started in the late 80s. And, according to the CDC, LARC use has…