INFOGRAPHIC: ANA Masters 2015 Greatest Tweets

We are back with another quick visual –  this time from ANA Masters of Marketing 2015. Check out the infographic as we dive deeper into some tweets! Click image to view. Infographic contributors: Carla Eboli, Luis Sanchez and Gustavo Zapata Follow Dieste Inc., a multicultural advertising agency in Dallas, Texas, on Twitter,Instagram and Facebook and stay tuned to what’s new in the marketplace.           

Eat Your Ugly Vegetables And Conquer Social Responsibility

  How can you be more transparent, and at the same time grow your business through social responsibility without feeling naked? 2014 was declared by the European Union as the year of the ugly vegetables. At the beginning of that same year, a cooperative under the name Fruta Feia began operations in Portugal. Its single objective was to provide their consumers with fruits and vegetables that, despite not looking “pretty”, were still nutritious. TV commercials that showcased the value of the beauty within these vegetables, rather than their ugly appearance were also launched. Soon, we found ourselves remembering those long-forgotten…

Data Joins Creative at the DMA’s &Then 2015 Conference

Eduardo Rocha, Sr. Copywriter We joined hundreds of marketers from around the world at Direct Marketing Association’s &Then 2015 conference. Creatives, technologists, strategists and data experts shared insights, challenges and best practices in data-driven marketing. We came away with deeper insights into the interaction between data and creative. Taming the Unstructured Data Jungle If we accept that the role of data is to inspire great creative, we’re going to be seeing a lot of inspiration soon. That’s because shortly, multicultural marketers might benefit from data that lets them target their messages taking into account not just culture and language, but…

Virtual Reality Makes a Comeback in Marketing

By: Mary Gutierrez, Contributor Virtual Reality. Remember that? The concept was huge and originally thought to be a technology that would greatly enhance the gaming and marketing industries. Even though this was a big trend, the technology hasn’t been readily available to consumers. Virtual Reality has been around since the mid-1990s, but is now gaining more and more recognition with the marketing industry and is even said to be the next big medium for marketers according to Forbes. What is Virtual Reality? The whole idea of Virtual Reality is that the user is presented with a completely artificial and immersive…

Nutricosmetics: Putting Beauty Where Your Mouth Is

  Even though the use of nutricosmetics is fairly new among women, promises of beauty have been around since women first appeared. In recent years, beauty and wellness innovations have led to new devices and ingredients, but with a ever-growing desire to keep our bodies clean and simple we’re now going back to the original source: Mother Nature. As beauty and wellness are increasingly intertwined, nutricosmetics found an opportunity to meet consumer needs in the form of natural supplements that improve beauty from the inside out. Nutri…What?! Nutricosmetics contain targeted nutrients and antioxidants that can preventively care for or treat…

INFOGRAPHIC: Advertising Week 2015 IAB MIXX Discussion Topics

Last week, we went to the IAB MIXX conference in New York for Advertising Week 2015. We joined more than 800 advertising and marketing executives who attended this once again sold-out conference. Top brands discussed communications, marketing and media, and how they all relate to the digital world. Check out our infographic for some of our favorite discussion topics! Click and view full version. Ingofgraphic contributors: Carla Eboli, Luis Sanchez and Gustavo Zapata Follow Dieste Inc., a multicultural advertising agency in Dallas, Texas, on Twitter, Instagram and Facebook and stay tuned to what we learned from Advertising Week 2015 at the…

Pick A Side – Intuition In The Time Of Big Data Technology

  A thug-of-war drama, dare I say worthy of a Nobel Prize itself, develops and remains a burning question in modern marketing: is there a place for intuition in an age driven by big data technology? I imagine that just like Garcia Marquez’s masterpiece, it’s a story that will split us. In our case, the rift is between those who venture in the allure of intuition and those that reside in the security of data. Which side should you bet on? Those In Favor Of Data Less than two years ago, Andrew McAfee of the MIT Sloan School of Management…

Survive a Request to Target Hispanic Millennials in 5 Steps

For the past three years, I’ve been talking and hanging out with Hispanic millennials and non-hispanic millennials trying to get a clear understanding of the way they see the world. Of the things that motivate them and the things they don’t care about. This is what I can tell you about them. 1. Forget they are millennials. They don’t care about labels, they are simply young people. Forget they are Hispanic; they know that. What you need to do instead is to focus on their motivations not as a generation, but as individuals with specific drives. For example, there are…

Cultural Shifts in Hispanics Bring an End to Sábado Gigante

By: Gaby Sosa and Alex Gonzalez, Social Media Department The common denominators that tie Hispanics together are hard to pinpoint; after all, they are a diverse group. But nothing incites a bout of nostalgia for Hispanics (U.S. born, immigrants and those living in Latin America) quite like the beloved variety show Sábado Gigante, which has been airing for a record-breaking 53 years. Despite this, Sábado Gigante, for its often misogynistic and racist undertones, has become a relic rather than a relevant TV show that U.S. Hispanics turn to. Hispanics and all the groups that the term encompasses are not a stagnant…

The New Emoji on the Block…of Cheese

Because we were all glued to our multiple screens, tuning in to all the podcasts, Tweets and Snap stories on the Apple Event – we heard iOS 9.1 would be rolling out a slew of new emojis! Seeing that about 64 percent of Americans own a smartphone, we can only imagine what emoji usage really says about how we communicate, our ideas and behaviors. As we have stated before, these universal pictures are understood emotionally by many regardless of language barriers or age difference. Studies show Spanish-speaking Americans use sad faces more than any other language, but maybe findings don’t…