Three Kings Day Traditions And Their Impact On Marketing

By: Erin Clark, Planning Director Think the holidays are over? Not so fast! For many people in the US, the holiday season runs from Thanksgiving to New Year’s Day.  It all swings into high gear on Black Friday, with millions of people shopping for the perfect Christmas gifts. However, for many Hispanics, the holidays last a little bit longer. Today, January 6th, marks El Día de los Reyes, also known as Three Kings Day or Epiphany, which is a popular Christian holiday celebrated throughout Latin America and Spain.  Los Reyes comes twelve days after Christmas, when it is believed that the Three Wise Men…